19 Reasons to Contact Your New Insurance Clients

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Sales, Social Media

new-customer-follow-upThis article is going to disappoint three insurance agents.

That’s because three different agents in the past three weeks asked me for an email template to follow-up with new customers.

And I’m not going to do it.

I was actually going to when I realized I couldn’t make one email (or phone script, letter, etc.) that fit every agency’s unique needs.

I also realized there are A LOT of reasons to follow-up with new insurance customers and one email isn’t going to do it.

Not even close.

Easiest Way to Get More Insurance Agency Facebook Post Views

Written by John F. Carroll on . Posted in Social Media

easy-facebook-trickWant to reach more people on Facebook?

Of course you do, who doesn’t?

I’m going to share a free tactic that’s so easy, so simple, and so obvious I can’t believe every agency on earth isn’t already doing it!

Yet based on my observations, I think the majority of insurance agents on Facebook aren’t.

It’s as easy as pushing a button. Literally.

Ready for the tip? Here it is:

How to Get Hired as an Insurance Agent: 12 Insider Secrets

Written by John F. Carroll on . Posted in Agency Management, Sales

insurance-agency-job-interviewSo you want to get hired as an insurance agent?

I can help.

I’ve been working with insurance agents for years. Thousands of agents from every corner of the globe and I understand how they think.

Understanding what motivates a hiring insurance agent along with his or her fears makes it easy to make the right impression and get the job.

Forget about the crap you read over on Careerbuilder. This is what you need to know.

Follow my 12 insider secrets and you’re going to own the interview, impress the hiring agent, and get the job.

Just promise me you’re going to work hard once you’re hired. Okay?

YouTube Video Marketing Ideas for Insurance Agents – Part 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastThis episode of Insurance Marketing is the second of a two part episode about ideas for video marketing for insurance agents, I’m going to share 17 more ideas to use video marketing in your agency.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to easily create a year-in-review slideshow video.
  • A simple trick to make it easy to create safety videos.
  • How to embrace your local community using video.

14 Baby Steps to Insurance Agency Greatness

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales, SEO, Social Media

baby-steps-toward-sales-greatnessBaby steps.

If you’ve seen “What About Bob?” you know what I’m talking about.

It might be just a movie, but I still think Dr. Leo Marvin was on to something. Baby steps are important for anyone trying to make a change, including insurance agents like you.

I’ve seen a lot of agents attempt major improvements in their agency only to fall flat. You and your staff are creatures of habit and when new habits require too much change from current ones – it won’t last.

YouTube Marketing Ideas for Insurance Agents – Part 1

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastThis episode of Insurance Marketing is the first of a two part episode about ideas for video marketing for insurance agents, I’m going to share 15 ideas to leverage video in your marketing.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • The biggest excuse agents use to avoid using video and why it’s 100% wrong.
  • The demographic trick with your client testimonials that helps sell the agency better.
  • The easy trick to make your testimonials sell better for your agency.

9 Insurance Agent Social Media Tips That Are Total Bull Sh*t

Written by John F. Carroll on . Posted in Humor, Social Media

social-media-mythsThere’s no shortage of “experts” with social media marketing advice for insurance agents.

Too bad most of it is bull sh*t.

And since I see this BS every day I figured it be a good idea to point it out so you don’t step in it.

There’s a lot of reasons for all the bad advice out there, but it’s mostly based on a few bull sh*t assumptions:

25 Tips for Training Young or Inexperienced Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales

training-new-insurance-agentsWhere were you on Y2K?

I’m not sure where I was (which I’m sure is related to whatever I was drinking) but that’s not important.

I bring it up because that 22 year-old “kid” you just hired at your agency was asleep in bed.

He was in 3rd grade!

He grew up in a different world with different parents instilling different values and expectations. And if you want to get the most out of him, you need to understand how.

Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

Attention-Grabbing Quotes: 22 Ways to Get More Callbacks

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 22nd episode of Insurance Marketing, I share 22 ways to make people pay attention to your quotes and respond.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • Why your quoting technology does not need to hold you back.
  • What to include a picture of in your quotes to get people’s attention.
  • Ways to use color to capture people’s attention.
  • Ways to use personalized video to personalize quotes.