How to Get More Facebook Fans For Your Agency – Part 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this second of a two part episode of Insurance Marketing, John Carroll shares  14 more actions to grow the number of active followers on your agency’s Facebook page!

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Listen to this episode to find out:

  • A quick recap of numbers 1-14 that we discussed in the last episode
  • The right time to email your customer base about following your Facebook page.
  • The simplest way to run a contest on your Facebook page to get more likes.
  • A really cool and free tool to analyze your Facebook activities.

29 Ideas to Cross-Sell More Insurance to Current Clients

Written by John F. Carroll on . Posted in Customer Service, Sales

cross-sale-tacticsSometimes cross-sales fall in your lap.

“Do you guys also do life insurance?”

Beautiful thing, huh?

Most of the time though, you have to work hard to make it happen.

I’ll assume you’re already good with the ones that fall in your lap, today I want to give you a bunch of ideas for making cross-sales happen.

So I did a little “brain-dump” and came up with 29 different ways you can cross-sell more in your insurance agency.

If you get an idea or two please share this resource with a colleague and if you have ideas to add let me know in the comments below.

How to Get More Facebook Fans For Your Agency – Part 1

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this first of a two part episode of Insurance Marketing, John Carroll shares  the secrets to getting hundreds of followers to your agency’s Facebook page!

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • What’s the first thing to determine BEFORE trying to grow your Facebook fans.
  • What is the most pathetic way to ask for Facebook followers and how to avoid it.
  • What are the 4 key elements to having a professional looking agency page.
  • How to get a link to your agency’s Facebook page on the top of your personal Facebook profile all the time.

26 Sales Questions That Help Agents Sell More Car Insurance

Written by John F. Carroll on . Posted in Sales

auto-insurance-sales-questionsWhat’s your favorite Girl Scout cookie?

Relax, I’m not selling Thin Mints… (my favorite)

I read a great article from Seth Godin this weekend about how a good question trumps an amazing sales pitch.

Even for Girl Scouts.

He writes:

Most Girl Scouts are taught to memorize a fairly complicated spiel, one that involves introducing themselves, talking in detail about the good work that the Scouts do, and finishing with how the money raised goes for this and for that… This is difficult work even for a professional, but for a kid talking to an adult, it’s frightening and unlikely to lead to a positive experience. The alternative?

33 Ideas to Dominate Local Insurance Agency Marketing

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Sales, Social Media

local-insurance-marketingBillion-dollar companies want to steal all your customers.

You know who they are.

And they’re setup to do it with:

  • better technology
  • better call centers
  • better websites
  • better branding
  • better search rankings
  • and WAY, WAY, WAY more money!

They’re better equipped than you in almost every way… except one.

Having Fun in Your Insurance Agency: 30+ Ideas (Audio)

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this episode of Insurance Marketing, John Carroll shares  31 awesome ways to make your insurance agency more fun!

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to make contests that get more sales by not focusing on sales.
  • How to make sales bonuses more exciting by using cash.
  • More ideas to celebrate and reward your agency successes.
  • How to track records in your agency just like sports and how to promote your record breakers publicly.

The Perfect Insurance Agent Elevator Pitch in 4 Steps

Written by Guest Post on . Posted in Sales

Today’s article was contributed by guest author Avery Manko from The Manko Company. Thanks Avery!

sales-introduction

Let’s face facts: to the average person, insurance is not exciting or interesting.

Adding insult to injury, I’d be willing to bet that most folks think insurance is a necessary evil and are not thrilled about paying premiums.

Writing new business in an overcrowded marketplace is tough enough already, so when you sound like Ned Ryerson from “Groundhog Day”, the task to grow your book is even more challenging.

So, here’s the million dollar question: How do you go from “I sell insurance” to something that’s actually a conversation starter?

I suggest a short, well-designed commercial known as an “elevator pitch.”

PDF Tip Sheet for New Insurance Agents & Producers – 21 Sales Tips

Written by John F. Carroll on . Posted in Agency Management, Sales

sales-tips-pdf-downloadAbout a year ago, I wrote an article full of sales tips for new insurance agents and producers.

(You can read that article here)

It’s been one of the most popular articles I’ve written and I’ve received a LOT of positive feedback from new agents and trainers of new agents.

About a month ago, an InsuranceSplash reader asked if she could use the content in her company’s newsletter and I was more than happy to say yes.

What I never expected, though, was how amazing her version would be!

Get More Referrals In Your Insurance Agency – Part 2 – Audio

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 15th edition of Insurance Marketing with John Carroll John discusses more great ways to boost referrals within your insurance agency.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • The mindset your salespeople need to boost referrals.
  • How to effectively ask for referrals in your email signature.
  • How to remove all the risk customers feel about referring your agency.

18 Ways to Sell Insurance on Social Media Under the Radar

Written by John F. Carroll on . Posted in Lead Generation, Sales, Social Media

selling-insurance-on-facebookHave you heard about the “magic ratio” for business Facebook pages?

The social media “gurus” love to talk about it.

They say your Facebook posts should be 80% interesting content and 20% sales stuff.

Or was it 90-10? Maybe 75-25?

I forget.

Anyways, I don’t buy into it because I think it sends the wrong message.

Especially to insurance agents!