YouTube Video Marketing Ideas for Insurance Agents – Part 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastThis episode of Insurance Marketing is the second of a two part episode about ideas for video marketing for insurance agents, I’m going to share 17 more ideas to use video marketing in your agency.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to easily create a year-in-review slideshow video.
  • A simple trick to make it easy to create safety videos.
  • How to embrace your local community using video.

14 Baby Steps to Insurance Agency Greatness

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales, SEO, Social Media

baby-steps-toward-sales-greatnessBaby steps.

If you’ve seen “What About Bob?” you know what I’m talking about.

It might be just a movie, but I still think Dr. Leo Marvin was on to something. Baby steps are important for anyone trying to make a change, including insurance agents like you.

I’ve seen a lot of agents attempt major improvements in their agency only to fall flat. You and your staff are creatures of habit and when new habits require too much change from current ones – it won’t last.

YouTube Marketing Ideas for Insurance Agents – Part 1

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastThis episode of Insurance Marketing is the first of a two part episode about ideas for video marketing for insurance agents, I’m going to share 15 ideas to leverage video in your marketing.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • The biggest excuse agents use to avoid using video and why it’s 100% wrong.
  • The demographic trick with your client testimonials that helps sell the agency better.
  • The easy trick to make your testimonials sell better for your agency.

9 Insurance Agent Social Media Tips That Are Total Bull Sh*t

Written by John F. Carroll on . Posted in Humor, Social Media

social-media-mythsThere’s no shortage of “experts” with social media marketing advice for insurance agents.

Too bad most of it is bull sh*t.

And since I see this BS every day I figured it be a good idea to point it out so you don’t step in it.

There’s a lot of reasons for all the bad advice out there, but it’s mostly based on a few bull sh*t assumptions:

25 Tips for Training Young or Inexperienced Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales

training-new-insurance-agentsWhere were you on Y2K?

I’m not sure where I was (which I’m sure is related to whatever I was drinking) but that’s not important.

I bring it up because that 22 year-old “kid” you just hired at your agency was asleep in bed.

He was in 3rd grade!

He grew up in a different world with different parents instilling different values and expectations. And if you want to get the most out of him, you need to understand how.

Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

Attention-Grabbing Quotes: 22 Ways to Get More Callbacks

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 22nd episode of Insurance Marketing, I share 22 ways to make people pay attention to your quotes and respond.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • Why your quoting technology does not need to hold you back.
  • What to include a picture of in your quotes to get people’s attention.
  • Ways to use color to capture people’s attention.
  • Ways to use personalized video to personalize quotes.

Beware the Insurance Agent Success Trap

Written by Guest Post on . Posted in Agency Management, Sales

Special thanks to Dan Weedin for contributing today’s article. Learn more about Mr. Weedin in his bio below this article.

successful-insurance-agency-problemsSuccess is supposed to be a good thing, right? After all, isn’t that what we all strive to attain? If we work hard, do the right things, and never quit, we will ultimately earn that success we so desperately crave.

The problem is that it’s a trap.

The worst thing that can happen to any insurance professional is that they attain success and get snared by it and lay wasting away in “The Success trap” for the rest of their career. If you’d like to find out how to avoid this fate, keep reading!

Let’s first define exactly what The Success Trap is, so you will know it when you trip over it. My professional coach and mentor, Alan Weiss introduced The Success Trap in his work with solo practitioner consultants. It works the same with insurance professionals. Here is how Alan defines it…

Hiring Producers – 25 Tips to Hire Top Insurance Salespeople

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 21st episode of Insurance Marketing, I share 25 tips to hire the best insurance salespeople into your agency.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • The two biggest reasons experienced producers are less attractive to hire for your agency.
  • The job applicants you absolutely must avoid at all costs.
  •  Who’s really better at sales? Extroverts or introverts?

Insurance Lead ROI Calculator: FREE Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Sales, Technology

insurance-lead-roi-calculator-introBuying insurance leads is expensive.

I hear that from agents every single day and I agree 100%.

But that doesn’t mean they shouldn’t play an important role in your marketing.

Where else could you spend money right now and be on the phone with an active insurance shopper within minutes?

What other marketing initiatives do you have that are so easy to track the results of?