Retention is necessary to build and maintain a successful insurance agency.
Every agent knows that.
You know small boosts in retention will grow long term profit immensely.
You know it costs more to get new customers than to keep current ones.
And you probably know the pain of losing more policies than you wrote in a week.
You don’t hear as much about these two things:
- Retention is a sales strategy – Every single thing you do to improve retention makes customers more likely to refer you.
- Retention requires established processes – Unless you decide exactly which methods in this article are going to work for you and establish formal procedures in your office to follow through, you will not see results.
I wrote this article so you couldn’t say, “I don’t know how to effect our retention.”
Here’s 34 ways to improve your insurance agency’s customer retention. No excuses, decide which retention strategies you like and take action!