34 Insurance Agency Retention Strategies: The Ultimate Agent Resource

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Lead Generation, Sales, Social Media

insurance-agency-retentionRetention is necessary to build and maintain a successful insurance agency.

Every agent knows that.

You know small boosts in retention will grow long term profit immensely.

You know it costs more to get new customers than to keep current ones.

And you probably know the pain of losing more policies than you wrote in a week.

You don’t hear as much about these two things:

  1. Retention is a sales strategy – Every single thing you do to improve retention makes customers more likely to refer you.
  2. Retention requires established processes –  Unless you decide exactly which methods in this article are going to work for you and establish formal procedures in your office to follow through, you will not see results.

I wrote this article so you couldn’t say, “I don’t know how to effect our retention.”

Here’s 34 ways to improve your insurance agency’s customer retention. No excuses, decide which retention strategies you like and take action!

25 Welcome Kit Ideas For New Insurance Customers

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Lead Generation, Sales, Social Media

insurance-new-client-welcome-kitSelling insurance is hard.

Really hard!

In fact, making a sale is so hard that agents often forget the most important part of building a successful insurance agency:

Developing a ROCK-SOLID relationship with every client.

There’s no better time forge that relationship and boost the lifespan of your clients than immediately after the intital sale, but it’s easy to miss because it’s so exciting just to close the deal.

That’s why I recommend creating a formal Welcome Kit for new clients.

How to Hire The Best Insurance Salespeople: 25 Hiring Tips

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales, Social Media

hiring-insurance-producers-agentsI’ve worked with hundreds of ridiculously successful insurance agents.

I’ve also worked with lots of bad ones.

For years, I struggled to find one unifying characteristic – one trait or skill that was shared by all the successful agents and absent in the others.

Every time I thought I found it I’d meet another agent who, by his success or failure, would disprove my latest theory.

Until I finally figured it out…

Every successful insurance agent is not a great marketer. They’re not all good conversationalists. They’re not all organized, interesting, or hard-working. They’re not all well-written, well-read, well-mannered or well-spoken.

Insurance Agency Processes: The Agent’s Guide to Productivity

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Lead Generation, Sales, SEO, Social Media

insurance-agency-processesGood processes are the key to success in your insurance agency.

That’s why I put together a resource with the most important processes for successful insurance agencies.

I’ve included important considerations and helpful resources for each process below.

There’s a lot of information on this page so I also made a few links to help you get around:

Insurance Agency Processes featured on this page:

25 Tips for Training Young or Inexperienced Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales

training-new-insurance-agentsWhere were you on Y2K?

I’m not sure where I was (which I’m sure is related to whatever I was drinking) but that’s not important.

I bring it up because that 22 year-old “kid” you just hired at your agency was asleep in bed.

He was in 3rd grade!

He grew up in a different world with different parents instilling different values and expectations. And if you want to get the most out of him, you need to understand how.

PDF Tip Sheet for New Insurance Agents & Producers – 21 Sales Tips

Written by John F. Carroll on . Posted in Agency Management, Sales

sales-tips-pdf-downloadAbout a year ago, I wrote an article full of sales tips for new insurance agents and producers.

(You can read that article here)

It’s been one of the most popular articles I’ve written and I’ve received a LOT of positive feedback from new agents and trainers of new agents.

About a month ago, an InsuranceSplash reader asked if she could use the content in her company’s newsletter and I was more than happy to say yes.

What I never expected, though, was how amazing her version would be!

26 Ways to Get More Sales From Insurance Producers

Written by John F. Carroll on . Posted in Agency Management, Sales

sales-producer-supportWant more sales from your producers?

Stupid question, huh?

Getting the most from your salespeople is one of the biggest roles of an agency owner but it’s also one of the most difficult.

I’ve worked with hundreds of agents across the US, and the ability to draw the most from their producers is a quality I’ve seen in the most successful agents.

Insurance Lead ROI Calculator: FREE Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Sales, Technology

insurance-lead-roi-calculator-introBuying insurance leads is expensive.

I hear that from agents every single day and I agree 100%.

But that doesn’t mean they shouldn’t play an important role in your marketing.

Where else could you spend money right now and be on the phone with an active insurance shopper within minutes?

What other marketing initiatives do you have that are so easy to track the results of?