Networking Tips for Insurance Agents: 34 Smart Ideas

Written by John F. Carroll on . Posted in Email, Lead Generation, Sales

insurance-networkingI don’t like networking events.

I don’t like the fake smiles, cheesy jokes, overbearing personalities, awkward conversations, and unsolicited advice.

And of course I can’t stand the sales pitches for crap I will never ever buy.

On the bright side… sometimes there’s alcohol.

Although I’m a die-hard internet marketing guy I know these two things as fact:

  1. The more people you know the more insurance you sell.
  2. Networking events are one of the best ways to meet people.

10 Email Signature Ideas for Insurance Agents

Written by John F. Carroll on . Posted in Email, Lead Generation, Sales, Social Media

I like marketing you never have to think about that happens automatically.

Don’t you?

Your email signature another great opportunity for automated marketing.

If you don’t already know, an email signature is a message that your email system automatically adds to the bottom of every email you send.

Email signatures are traditionally used to prevent you from re-typing your contact information over and over but they present an awesome opportunity for savvy agents like you to put insurance marketing on auto-pilot.

19 Reasons to Contact Your New Insurance Clients

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Sales, Social Media

new-customer-follow-upThis article is going to disappoint three insurance agents.

That’s because three different agents in the past three weeks asked me for an email template to follow-up with new customers.

And I’m not going to do it.

I was actually going to when I realized I couldn’t make one email (or phone script, letter, etc.) that fit every agency’s unique needs.

I also realized there are A LOT of reasons to follow-up with new insurance customers and one email isn’t going to do it.

Not even close.

31 Video Marketing Strategies and Ideas for Insurance Agents

Written by John F. Carroll on . Posted in Customer Service, Email, Lead Generation, Sales, SEO, Social Media, Technology

video-marketing-tips-insuranceVideo marketing is a huge opportunity for every insurance agent to be more successful?

Why?

Video Marketing is Efficient.

You can record one perfect message for clients and prospects to be delivered 1000s of times, 24 hours a day, 365 days a year.

Video Marketing is Consistent

Can every producer in your agency explain the benefits of buying from you in the exact same perfect way? Are they all equally effective? I doubt it.

A video can be.

Video Marketing is Cheap

You don’t need a production crew to create great content.

24+ Essential iPhone Apps for Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Email, Mobile, SEO, Social Media, Technology

Insurance Information Apps for Insurance Agents

Kelly Blue Book

There’s probably a lot of ways to use this app on the job, but one instance where it really comes in handy is when you’re trying to help a client decide whether to purchase collision and comprehensive coverage.  Faster than you could do on kbb.com, this app will give you a value for any car super fast. Bonus tip: take a screenshot of your client’s car value in this app by clicking the home and power buttons at the same time.  Then go to your photos and you can email it to them directly.

Life Foundation

This life insurance needs calculator from the Life Foundation is a great resource for helping a client determine how much they really need to keep their family afloat. There’s nothing here you haven’t seen before, but it’s a good tool from a great organization.  Bonus Tip: Recommend this app to a prospective client before meeting with them – it might put them in the right mindset going into the meeting and you don’t have to worry about them being pitched another company’s policy from the app.

Insurance Discussions

This app is from the guys at Insurance-forums.net and it’s not bad.  Insurance-forums.net is the most active online insurance agent forum and this app does a pretty good job of allowing you to participate like you would on the website.  I’m not a big forum junkie and I don’t personally use this app so if you use it please leave some insights in the comments and I’ll update this section.

How to Get Your Contact Info In Your Client’s Phone Instantly

Written by John F. Carroll on . Posted in Customer Service, Email, Lead Generation, Mobile, Technology

qr-code-address-book-insuranceGetting your contact information into a client’s cell phone is a huge marketing opportunity for insurance agents.

Clients with your contact info in their phone:

  1. Refer you more since they always have your contact info handy.
  2. Have a better customer experience since they’ll call you before a small problem becomes a big problem.
  3. Buy more lines of insurance because they’ll call you about another coverage before it slips their mind.
  4. Have smoother claims because they’ll be able to reach you throughout the claim process if there’s a concern. (especially right after it happens)
  5. And they renew more because they feel a closer bond with your agency

The customer’s connection with your agency strengthens each time they see your name in their address book right next to the friends and family!

16 Internet Marketing Mistakes Insurance Agents Make On Purpose

Written by John F. Carroll on . Posted in Email, Lead Generation, SEO, Social Media

internet-marketing-mistakes-for-insurance-agentsI love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

  1. Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
  2. Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.

In this article, I’m focusing on the “Errors of Commission” – the things agents do on purpose to get a positive result while actually doing the opposite.

Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

How to Be a Better Insurance Agent: 24 New Year’s Resolutions

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Sales, Social Media

being-a-better-insurance-agentDo you have any resolutions this year?

Planning to lose weight, quit smoking, or drink less?

How about professionally?

It’s too late to make any changes to last year’s results, but now is a great time to make a decision to start a new habit or process to help your insurance agency be more successful next year.

I’m issuing you a challenge right now:

Choose ONE idea from this list (there’s 24!) and decide today to follow through with it next year.

Symbolic or not, there’s no better time to turn the page and start something new.

Here’s 24 ways to be a better insurance agent this year. Choose one.

How I Get Smarter Four Hours Every Week and You Can Too!

Written by John F. Carroll on . Posted in Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

The average American spends 50.2 minutes commuting back and forth to work every day. (Source: U.S. Census)

If your commute is typical you’ll waste:

  • 4 hours, 11 minutes next week.
  • 18 hours, 8 minutes next month. 
  • 9 full days, 1 hour, 32 minutes next year!

There’s many things to do while driving (I see them all here in Miami).

Unfortunately, applying eyeshadow, listening to sports talk and chatting on your cell phone will not help you run a better business, sell more insurance, and build a better life for your family.

For the past several years, I’ve been maximizing my car time and my life by turning this wasted time into highly productive time…. How?