Get Awesome Insurance Agent Facebook Content in 60 Seconds

Written by John F. Carroll on . Posted in Social Media

For many agents I know, updating the agency Facebook page with with frequent, interesting, and engaging content is one of the most time-consuming and annoying parts of social media marketing.

To quote one of my favorite agents: “It’s a big fat pain in my a**!”

That’s why I created a free online tool to help agents find interesting information to post to their facebook page in under 60 seconds.

It’s 100% free and I wanted to show you how it works so you can see it’s the fastest and easiest way to get ideas for your insurance agency Facebook page.

What is the Facebook Content Dashboard?

The Facebook Content Dashboard is a free online tool from InsuranceSplash that makes it simple to find fresh and interesting content for your agency’s Facebook page.

The Facebook Content Dashboard delivers fresh insurance-related information every day:

  • The latest insurance news headlines.
  • Insurance related YouTube videos.
  • Daily insurance cartoon.
  • Daily insurance infographic.
  • Daily insurance image.
  • This date in history trivia.
  • Daily Quotes
  • Famous Birthdays

What It Is Not

The Facebook Content Dashboard does not automatically post anything to your Facebook page.  It doesn’t sync with your Facebook account in any way. It’s a dashboard of ideas and it’s up to you to share them.

How it works

You don’t need to spend hours a week scouring the internet to find content to share or comment about on Facebook.

Just go to one webpage (http://www.insurancesplash.com/facebook), browse through tons of good content to find something shareable with your fans.

Video Step-by-step Tutorials

Below are several tutorials that demonstrate how to use the Facebook Content Dashboard step-by-step.

Click Here To view all the Facebook Content Dashboard tutorials together (8 minutes)

 

How to Share a News Article:

  1. Browse through the insurance article tabs to view articles about each insurance topic and find something you think will interest your audience.
  2. Click the link of the article you want to share – this will open that article in a new browser window.
  3. Copy and paste the web address (URL) of the news article by right-clicking your mouse and choosing “Copy”.
  4. Go to your Agency Facebook page and paste the web address into the status update area by right clicking within the status update area and choosing, “Paste”.
  5. Replace the link address with text about the article that you feel will generate interest and discussion from your fans.
  6. Click the “post” button.

 

How to Share a Cartoon, Infographic, or Image:

  1. Click the image you wish to share – This will cause the image to enlarge on your screen.
  2. Use your mouse to “right-click” and choose “Save As”
  3. Save the image to a file location on your computer where it will be easy to find and rename it with a file name you will remember.
  4. Go to your Agency Facebook page and within the “status/update” area click to upload a photo/video.
  5. Locate the file on your computer and add a personal comment about it.
  6. Click the “post” button.

 

How to Share History, Birthdays, or Quotes:

  1. Highlight the text you wish to share on the Facebook Content Dashboard with your mouse.
  2. Right-Click the highlighted text and choose, “Copy”.
  3. Go to your Agency Facebook page and paste the web address into the status update area by right-clicking inside the status update box and choosing, “Paste”.
  4. Edit the text as you wish and click the “Post” button to make the update.

 

How to Share a YouTube Video:

  1. Browse through the insurance video tabs to view videos about each insurance topic and find something you think will interest your audience.
  2. Click the link of the video you want to share – this will open that video on Youtube in a new browser window.
  3. Copy and paste the web address (URL) of the YouTube video by right-clicking your mouse and choosing “Copy”.
  4. Go to your Agency Facebook page and paste the web address by right clicking within the status update area and choosing “Paste”.
  5. Replace the link address with text about the article that you feel will generate interest and discussion from your fans.
  6. Click the “post” button.

 

Insurance Agency Facebook Best Practices

Add your own opinion/ideas 

Don’t ever post a news article by itself. You want to tell people why it should be important or interesting to them.

Start a Conversation 

Ask questions in your posts that will generate discussions. The more comments people make about your posts, the more exposure you’ll get to their network.

Always Add Value 

The Facebook Content Dashboard has a lot of information you could share with your audience but if you can’t find anything that you feel strongly about sharing, don’t. You’re better off posting less frequently than posting about stuff that isn’t interesting to anyone.

 

More Questions About The Facebook Content Dashboard?

Please add any questions you have about using this reaource to the comments below. That way if anyone else has the same question they’ll benefit from your answer. Thanks!

 

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John F. Carroll

John F. Carroll is the founder and CEO of InsuranceSplash. For years, John has consulted insurance agencies with internet marketing and sales strategy and he is dedicated to making insurance marketing easy and effective for all insurance agents. If you're an agent, connect with John on LinkedIn, he wants to connect with you!

Comments (2)

  • Quotemaster Fresh

    |

    Are there any legal risks to posting articles on my Facebook page if I didn’t write them?

    Or is all this stuff free to use?

    Reply

    • John F. Carroll

      |

      Hi Mr. Fresh,

      That’s an awesome question and I’m glad you asked. The content that fills into the Facebook Content Dashboard flows dynamically from different sources like Google News, Bing Images, and Youtube Video Feeds. We don’t have much control over what displays and can’t make any promises about the legality of reposting.

      I’m not a laywer, but I don’t think most agencies shouldn’t be too concerned with simply posting an article from somewhere else to their Facebook page.

      With that being said… InsuranceSplash does not accept any legal liability related to the usage of this content and any risks related to using this content are your own.

      Sorry for the somewhat ambiguous response…

      -John

      Reply

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