Get your staff to click “like”, comment on, share, and engage with your agency’s Facebook posts using their personal Facebook accounts.I told you it was simple. There’s no reason why an agency with several employees should go months without getting a like on their Facebook posts! Here’s the #1 reason to do it: It Helps Your Post With The Facebook Newsfeed AlgorithmFacebook only wants to show the best stuff in everyone’s newsfeed. (they need to in order to stay in business.) A major way they determine the best stuff is by the percentage of people who engage with it. If your post doesn’t get any engagement from the first few people that see it, Facebook will bury it. On the other hand, if 5 of the first 20 people who see your post click the “like” button, comment, or share it, Facebook will show it to many more people. But don’t take my word for it, here’s Facebook’s explanation: Five More Reasons to Use This Technique:1) To Build Social Proof When people see that your post already has a few likes they’re more likely to engage with it themselves and will see your agency as more successful overall. 2) To Get the Ball Rolling The first like or comment is the hardest to get because there’s a psychological barrier to being the first. Your followers are more likely to click the like button when some other people already have. 3) It Spreads Your Content Further When your staff clicks the like button or comments on your post, a story about their engagement immediately becomes available to their personal connections on Facebook. 4) It Spreads Your Content Longer When someone in your agency engages with an older post, Facebook may bump up the post and show it to more people, even long after it was originally published. 5) It Makes You Not Look Pathetic When I visit an insurance agency’s Facebook page and see post after post after post with ZERO engagement it looks like nobody cares what you have to say. And if you can’t get your own staff to engage with your Facebook posts, why would anyone else? What Qualifies as Engagement?
But Wait, I Thought It Wasn’t Cool to Click “Like” On Your Own Posts…It’s not. That’s why your staff and you should do it using personal FB accounts, not as your agency’s Facebook page. There’s absolutely nothing wrong with an employee of a small business clicking “like” on their company’s Facebook posts. (By the way, if you want to engage with a post as your personal self while on your agency’s FB page, look for the link at the top of the page to switch who you’re posting as. Here’s a screenshot) A Few Extra Tips…
Here’s What To Do Next:
John
0 Comments
Leave a Reply. |
InsuranceSplashThe #1 Insurance Marketing Website for Agents. Free insurance marketing ideas, tools, strategies, and training to help agents succeed. Archives
June 2023
Categories
All
|