21 Ways to Sell More Insurance Using Your Carrier’s Brand

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media

online-insurance-carriers-agentInsurance shopping behavior is changing.

Are you changing with it?

Compared to the past, today’s insurance shopper is more likely to do their own online research, decide what carrier to buy from…

And THEN contact an agent.

It’s still important to catch people at the beginning of their insurance shopping process, but I want you get you thinking about how to capture them at the end…

Right before they pull out their wallet!

How to Be a Thought Leader in the Insurance Sales Industry

Written by John F. Carroll on . Posted in Customer Service, Email, Humor, Lead Generation, Sales, SEO, Social Media, Technology

insurance-industry-thought-leadersHi. This is John Carroll.

Until very recently I’ve been the only writer here on the InsuranceSplash blog and I’m amazed how quickly it has grown.

For example, the article I published last Tuesday was read by over 1,000 people in 24 hours.

One year ago this blog didn’t even exist!

I attribute this incredible growth to two things:

  1. Providing actionable ideas and strategies.
  2. Kind readers (like you) sharing content with colleagues.

If it weren’t for readers like you, this resource wouldn’t exist.

Online Reviews: Why They’re Important and 10 Tips to Get More

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast In this episode of Insurance Marketing with John Carroll I explain why positive online reviews are so important for your insurance agency and I provide 10 tips for obtaining them.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to protect your agency from negative reviews.
  • 2 Tactics to avoid getting on the Google and Yelp “naughty list”.
  • What is the best website to get online reviews.
  • The simple ice-breaking question to ask clients for a review.
  • John’s secret tip for setting up your website to prevent unhappy clients from giving bad reviews.
  • How to identify the best customers to get reviews from.
  • The one exception to writing fake reviews and how to do it.

Google SEO: Part 2 – Tricks, Tips and Resources for #1 Rankings

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast In this 3rd episode of Insurance Marketing with John Carroll I explain tools and tricks to optimize your insurance agency to show up at the top of Google search results.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to get #1 rankings on Google.
  • How “black-hat” SEO can destroy your rankings.
  • The detrimental step to take PRIOR TO ANY optimization.
  • Exactly what people near you are searching for on Google.
  • The most effective way to verify your Google business listing.
  • The best categories for your Google business profile.
  • How to get a professional web video created for your agency for $5.

Google SEO: Part 1 – Local Ranking Factors for Insurance Agents

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast

In Part 1 of this 2 part podcast I explain the factors Google uses to determine your search engine ranking.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to get everyone within 5 miles of your agency to see your business on Google.
  • The 3 factors Google officially admits using when ranking local businesses.
  • The 5 major categories of local ranking factors.
  • The major advantage captive agents have, and how to combat it.
  • What is an online citation and how it affects your rankings.

Domain Name Forwarding Tricks for Insurance Marketing

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media, Technology

If terms like “URL Redirection” or “Domain Name Forwarding” send chills down your spine and make you want to click the “back” button, don’t do it!

I’m going to teach you an internet marketing trick that is really easy to use – domain forwarding.

I’ll give you some ideas how to use domain forwarding and I even created a video tutorial that shows you how to set it up with GoDaddy in under 4 minutes!

Let me show you how domain name forwarding can help you:

  • Get more website traffic
  • Grow your social network
  • Get more online quotes
  • Get more referrals
  • Get better Google rankings
  • And find out if your advertising is paying off.

Get More Calls For Insurance Quotes With Your Google Places Profile

Written by John F. Carroll on . Posted in Lead Generation, SEO, Social Media

Of course it helps your local search rankings when you build a complete profile within Google Places, but it’s also important to consider how your profile convinces people to either pick up the phone and call for an insurance quote or actually make a trip to your agency to buy a policy.

There are many things you can do to make sure that visitors to your Google Places profile will soon become customers.  Here’s 10 of my favorites:

#1 – Upload A Video Customer Testimonial

Every agency has at least a few insureds that are very fond of the service and willing to speak about it on video. Don’t worry about the quality, in fact the less professional the appearance, the more genuine it will seem.  Use your digital camera, iPhone, or get one of those cheap flip cams and get your customers to say a few words.

The Most Valuable Links To Your Agency Website

Written by John F. Carroll on . Posted in Mobile, SEO

Getting links to your insurance agency website from other sites is a powerful way to improve your local search engine rankings with Google, Yahoo, and Bing. It’s important to know, however, that all links are not created equal.  I’ve created an acronym to help you remember the best kinds of inbound links to improve your local search rankings.

The secret to local search engine rankings is building LARVA links!