Customer Reviews for Insurance Agents – Free PDF Download

Written by John F. Carroll on . Posted in Lead Generation, Mobile, Sales, SEO, Social Media, Technology

online reviews for insurance agents pdfAccording to a recent survey by J.D. Power & Associates over 92% of internet users have used reviews to make a purchase sometime in the last 12 month. That’s pretty much everyone.

Reviews matter.

People don’t have time to waste shopping around or money to lose on a bad service or product. Using the collective experience of a group of people is a great way to speed up your shopping process and avoid getting burned. Why get a referral from one friend with one situation when you can compare the average reviews of 100 people who had 100 different experiences?

How to Hire The Best Insurance Salespeople: 25 Hiring Tips

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales, Social Media

hiring-insurance-producers-agentsI’ve worked with hundreds of ridiculously successful insurance agents.

I’ve also worked with lots of bad ones.

For years, I struggled to find one unifying characteristic – one trait or skill that was shared by all the successful agents and absent in the others.

Every time I thought I found it I’d meet another agent who, by his success or failure, would disprove my latest theory.

Until I finally figured it out…

Every successful insurance agent is not a great marketer. They’re not all good conversationalists. They’re not all organized, interesting, or hard-working. They’re not all well-written, well-read, well-mannered or well-spoken.

How to Choose a Domain Name for Your Insurance Agency Website

Written by John F. Carroll on . Posted in SEO, Social Media, Technology

Your domain name plays a huge role in the online marketing success of your agency.

Let me explain…

If it’s too complicated clients won’t share it with their friends. If it’s too long no one will ever visit it. If it’s easily mis-spelled people will think you went out of business and your emails will be sent to the wrong address. If your domain name is cheesy, customers and prospects won’t take you seriously!

And if your domain name is easily forgotten, so is your agency.

Changing your domain name in the future is possible, but it’s a pain in the butt technologically, can damage your search rankings for years, and can force you to reprint thousands of dollars worth of business cards and other stationary.

I want insurance agents like you to avoid domain name mistakes I’ve seen other agents make, so here’s a crash course on choosing the right domain name.

Get Awesome Insurance Agent Facebook Content in 60 Seconds

Written by John F. Carroll on . Posted in Social Media

For many agents I know, updating the agency Facebook page with with frequent, interesting, and engaging content is one of the most time-consuming and annoying parts of social media marketing.

To quote one of my favorite agents: “It’s a big fat pain in my a**!”

That’s why I created a free online tool to help agents find interesting information to post to their facebook page in under 60 seconds.

It’s 100% free and I wanted to show you how it works so you can see it’s the fastest and easiest way to get ideas for your insurance agency Facebook page.

How to Make Your Insurance Quotes Stand Out – 22 New Ideas

Written by John F. Carroll on . Posted in Lead Generation, Sales

winning-insurance-quotesIt’s great when shoppers get an insurance quote from you and no one else.

Until you wake up.

This happens occasionally from a referral or networking, but it’s far more common that your quotes are competing with several others for your prospect’s attention.

So how can you make your quotes stand out?

Of course having the lowest price is very helpful – but it’s out of your control and isn’t as vital as you think.

How to Help Prospects See the Value of Life Insurance: 22 Tips

Written by John F. Carroll on . Posted in Lead Generation, Sales

selling-the-value-of-life-insuranceSelling life insurance is hard.

It’s also necessary.  Because unlike other lines of insurance people are required to buy…

Life insurance must be sold.

People won’t buy it on their own and a website or an 800 number can’t replace an agent.

A lot of agents tell me prospects don’t see the value in life insurance. They don’t want to talk about it. They don’t want to hear about it.

Of course they don’t!

Insurance Agency Processes: The Agent’s Guide to Productivity

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Lead Generation, Sales, SEO, Social Media

insurance-agency-processesGood processes are the key to success in your insurance agency.

That’s why I put together a resource with the most important processes for successful insurance agencies.

I’ve included important considerations and helpful resources for each process below.

There’s a lot of information on this page so I also made a few links to help you get around:

Insurance Agency Processes featured on this page:

25 Tips for Training Young or Inexperienced Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales

training-new-insurance-agentsWhere were you on Y2K?

I’m not sure where I was (which I’m sure is related to whatever I was drinking) but that’s not important.

I bring it up because that 22 year-old “kid” you just hired at your agency was asleep in bed.

He was in 3rd grade!

He grew up in a different world with different parents instilling different values and expectations. And if you want to get the most out of him, you need to understand how.