Customer Reviews for Insurance Agents – Free PDF Download

Written by John F. Carroll on . Posted in Lead Generation, Mobile, Sales, SEO, Social Media, Technology

online reviews for insurance agents pdfAccording to a recent survey by J.D. Power & Associates over 92% of internet users have used reviews to make a purchase sometime in the last 12 month. That’s pretty much everyone.

Reviews matter.

People don’t have time to waste shopping around or money to lose on a bad service or product. Using the collective experience of a group of people is a great way to speed up your shopping process and avoid getting burned. Why get a referral from one friend with one situation when you can compare the average reviews of 100 people who had 100 different experiences?

How to Choose a Domain Name for Your Insurance Agency Website

Written by John F. Carroll on . Posted in SEO, Social Media, Technology

Your domain name plays a huge role in the online marketing success of your agency.

Let me explain…

If it’s too complicated clients won’t share it with their friends. If it’s too long no one will ever visit it. If it’s easily mis-spelled people will think you went out of business and your emails will be sent to the wrong address. If your domain name is cheesy, customers and prospects won’t take you seriously!

And if your domain name is easily forgotten, so is your agency.

Changing your domain name in the future is possible, but it’s a pain in the butt technologically, can damage your search rankings for years, and can force you to reprint thousands of dollars worth of business cards and other stationary.

I want insurance agents like you to avoid domain name mistakes I’ve seen other agents make, so here’s a crash course on choosing the right domain name.

Insurance Agency Processes: The Agent’s Guide to Productivity

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Lead Generation, Sales, SEO, Social Media

insurance-agency-processesGood processes are the key to success in your insurance agency.

That’s why I put together a resource with the most important processes for successful insurance agencies.

I’ve included important considerations and helpful resources for each process below.

There’s a lot of information on this page so I also made a few links to help you get around:

Insurance Agency Processes featured on this page:

31 Video Marketing Strategies and Ideas for Insurance Agents

Written by John F. Carroll on . Posted in Customer Service, Email, Lead Generation, Sales, SEO, Social Media, Technology

video-marketing-tips-insuranceVideo marketing is a huge opportunity for every insurance agent to be more successful?

Why?

Video Marketing is Efficient.

You can record one perfect message for clients and prospects to be delivered 1000s of times, 24 hours a day, 365 days a year.

Video Marketing is Consistent

Can every producer in your agency explain the benefits of buying from you in the exact same perfect way? Are they all equally effective? I doubt it.

A video can be.

Video Marketing is Cheap

You don’t need a production crew to create great content.

YouTube Insurance Marketing Ideas: 10 Funny Insurance Agent Videos

Written by John F. Carroll on . Posted in Humor, SEO, Social Media

youtube-marketing-insurance-agentsVideo marketing is expensive.

Video marketing is difficult.

Video marketing is impossible.

False, False, False.

You don’t need to graduate from film school to create a  fun or interesting video to help market your insurance agency.

Here’s 10 insurance agent YouTube videos that will prove that it’s not expensive, it’s not difficult, and it’s far from impossible.

14 Baby Steps to Insurance Agency Greatness

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales, SEO, Social Media

baby-steps-toward-sales-greatnessBaby steps.

If you’ve seen “What About Bob?” you know what I’m talking about.

It might be just a movie, but I still think Dr. Leo Marvin was on to something. Baby steps are important for anyone trying to make a change, including insurance agents like you.

I’ve seen a lot of agents attempt major improvements in their agency only to fall flat. You and your staff are creatures of habit and when new habits require too much change from current ones – it won’t last.

Local SEO For Insurance Agents: Read This First!

Written by John F. Carroll on . Posted in Lead Generation, SEO, Technology

Forget everything you think you know about SEO.

It’s probably not helping.

SEO is complicated. The rules change daily. It’s highly technical. And there’s so much information out there it’s hard to tell what really works.

The biggest mistake I see agents making is that they hear a few random tips about a specific part of local SEO and think they “get it”.

They don’t.

24+ Essential iPhone Apps for Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Email, Mobile, SEO, Social Media, Technology

Insurance Information Apps for Insurance Agents

Kelly Blue Book

There’s probably a lot of ways to use this app on the job, but one instance where it really comes in handy is when you’re trying to help a client decide whether to purchase collision and comprehensive coverage.  Faster than you could do on kbb.com, this app will give you a value for any car super fast. Bonus tip: take a screenshot of your client’s car value in this app by clicking the home and power buttons at the same time.  Then go to your photos and you can email it to them directly.

Life Foundation

This life insurance needs calculator from the Life Foundation is a great resource for helping a client determine how much they really need to keep their family afloat. There’s nothing here you haven’t seen before, but it’s a good tool from a great organization.  Bonus Tip: Recommend this app to a prospective client before meeting with them – it might put them in the right mindset going into the meeting and you don’t have to worry about them being pitched another company’s policy from the app.

Insurance Discussions

This app is from the guys at Insurance-forums.net and it’s not bad.  Insurance-forums.net is the most active online insurance agent forum and this app does a pretty good job of allowing you to participate like you would on the website.  I’m not a big forum junkie and I don’t personally use this app so if you use it please leave some insights in the comments and I’ll update this section.

How to Start an Insurance Agent Blog in 4 Minutes

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

start-insurance-blogStarting an insurance blog is easy.

It’s also quick (which I’ll prove below).

Five minutes from right now you could be the proud owner of your own website with:

  • Your domain name (www.yourname.com?)
  • The easiest web publishing system.
  • And exposure to every insurance buyer on earth.

For under 10 bucks a month.

There are two specific groups of InsuranceSplash readers that would especially benefit from starting their own insurance blog:

16 Internet Marketing Mistakes Insurance Agents Make On Purpose

Written by John F. Carroll on . Posted in Email, Lead Generation, SEO, Social Media

internet-marketing-mistakes-for-insurance-agentsI love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

  1. Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
  2. Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.

In this article, I’m focusing on the “Errors of Commission” – the things agents do on purpose to get a positive result while actually doing the opposite.