Cool iPhone Trick for Insurance Agents to Improve Service & Sales

Written by John F. Carroll on . Posted in Customer Service, Sales, Technology

iphone-contact-share-for-insurance-salesThe easier it is for clients and prospects to contact you the better.

Right?

And if all your contact info is stored in their phone that makes it pretty easy.

Also right?

What’s NOT easy is getting a client or prospect to type your information into their address book.

Last night I found a cool feature on my iPhone that can make it dead-simple for insurance agents to get into their client’s cell phones.

It’s not top-secret and you might already know your phone can do this.

But I think this iPhone capability can be incredibly powerful if used right for insurance agents so I wanted to share it with you.

Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

Google Analytics: 5 Tips for Insurance Agency Website Marketing

Written by John F. Carroll on . Posted in Lead Generation, Mobile, SEO, Social Media, Technology

google-analyticsInsurance agents always ask me for the one most important way to improve their website marketing.

My response is always the same…

“Before you do anything else, install Google Analytics.”

What is Google Analytics?

Google Analytics is a 100% free tool for your website that tracks:

  1. How many people visited your site
  2. How people found your site
  3. What people did on your site.
  4. And A LOT MORE!

Why Do Insurance Agents Need Google Analytics?

Screen Sharing for Insurance Agency Sales, Service and Productivity

Written by John F. Carroll on . Posted in Customer Service, Sales, Technology

screen-sharing-insuranceSharing is caring.

At least that’s what my 3 year old likes to say.

I don’t know if she’s right but I haven’t had a bowl of ice cream to myself in months.

This article isn’t about ice cream though, it’s about sharing.

Screen sharing…

I’ve been using a free online tool to share my computer screen with people in other parts of the world and I am so blown away by how easy and quick it is…

I had to share it with you.

Before you get skeptical know this: The free version of the tool is all you’ll ever need and I have absolutely zero connection with this company, other than I really value their tool and think it could come in handy for insurance agents like you.

How I Get Smarter Four Hours Every Week and You Can Too!

Written by John F. Carroll on . Posted in Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

The average American spends 50.2 minutes commuting back and forth to work every day. (Source: U.S. Census)

If your commute is typical you’ll waste:

  • 4 hours, 11 minutes next week.
  • 18 hours, 8 minutes next month. 
  • 9 full days, 1 hour, 32 minutes next year!

There’s many things to do while driving (I see them all here in Miami).

Unfortunately, applying eyeshadow, listening to sports talk and chatting on your cell phone will not help you run a better business, sell more insurance, and build a better life for your family.

For the past several years, I’ve been maximizing my car time and my life by turning this wasted time into highly productive time…. How?

Using Google Alerts For Insurance Marketing – 11 Tips + Bonus Video

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Sales, SEO, Technology

Google Alerts is a free service offered by Google that will email you anytime Google finds a new webpage that contains words that you specify. Since Google already knows about most existing webpages Google Alerts pretty much notifies you of NEW webpages.

Click here to jump down the page and watch a video I made on how to setup a Google Alert

As an example, I have a Google Alert that sends me an instant email when Google finds a new webpage that contains my business name: “InsuranceSplash”. This lets me know almost instantly whenever my business is mentioned anywhere online!

For a real-life demonstration of how cool this can be, check out this forum discussion on Insurance-Forums.com. A few agents were talking about some articles I wrote and once I received notification I was able to make my own post thanking them for the recognition right away. Without Google Alerts I never would have known!

Google Alerts only takes a few minutes to set up and any insurance agent can use it to monitor and protect their online reputation,  find new sales opportunities, and boost traffic to their agency websites.

Here’s 11 ways Google Alerts can help your agency marketing:

#1 – Monitor Mentions of Your Agency Name

How To Use Call Tracking Numbers for Insurance Advertising

Written by John F. Carroll on . Posted in Lead Generation, Mobile, Technology

I cringe when agents tell me about spending thousands of dollars on advertising that doesn’t generate leads.

And I’d be rich if I got a quarter every time an agent asked me: “Can you believe I spent (large number of) dollars and NOT ONE PHONE CALL?”

I’d bet all those quarters that you’ve said that yourself once or twice…

So how can you really know which advertising methods generate the most phone calls?

Of course you should ask new leads how they found you, but tracking and measuring to determine true ROI with that method is easier said than done.

The answer is cheap, easy, and accurate: use call tracking numbers.

How to Find Trustworthy Marketing Companies for Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Sales, SEO, Social Media, Technology

turstworthy-insurance-marketing-companiesWhen’s the last time you made a bad purchase for your business?

Don’t lie.

For me it was just last week.

Last Wednesday I found out a service I used on one of my websites (not this site) had been sending my visitors to a different website against their will.

I felt angry. I felt betrayed. I felt dumb.

I also felt poor because the lost traffic over several months cost me a lot of money!

Free Downloadable PDF To Generate Insurance Agency Yelp Reviews

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agent-yelpOnline reviews are a huge part of your agency’s visibility.

They’re becoming more important every day based on consumer shopping behavior, social media, and search engine optimization factors.

On top of that, building online reviews is a totally underutilized strategy for insurance agents!

If you don’t believe online reviews are a HUGE opportunity for your agency it’s time to pull your head out of your a** the sand.

In the past week I bought a pair of sneakers, an e-book, and a rice cooker all based user reviews and I’m not alone.