Here are 100 ways to make your agency rank higher on search engines, grow your online visibility and get thousands more visitors to your insurance agency website.
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1. Embed Powerpoint Sales Presentations - Slideshare is like YouTube for Powerpoint Presentations and you can use it to embed Powerpoint presentations on your website. Setup an account with them and upload Powerpoint Presentations you have legal rights to. Then you can embed that presentation on your site so it’s easy for visitors to view the slides.
2. Create an “Everything We Sell” Page – The "Everything We Sell" page is a single page on your website that shows every different product you offer. Here's an example. People often visit your website to find out if you can sell them a certain type of insurance so make sure it’s easy for them to figure out. Email customers with a link to your "everything we sell" page. It'll help with cross-selling and referral opportunities.
3. Optimize Your Chamber of Commerce Listing - Does your chamber of commerce have a business directory? Have you checked to make sure your contact information is correct? Does the listing link to your website? Can you add information and keywords? That listing on your local Chamber’s website is helpful for local SEO. Make sure it’s correct!.
4. Get The Insurance Website Marketing Bible - The Insurance Website Marketing Bible is a free book written for insurance agents who want the secrets to having a successful insurance agency website that gets tons of traffic and generates new leads every day. The book is for sale on Amazon, The Apple iBookstore, and Barnes & Noble's online store but you can CLICK HERE to download it 100% FREE.
5. Get Free Social Media Monitoring Alerts - Mention.net is like Google Alerts but for social media. You enter in the name of your agency and get an email every day showing all the mentions of the agency on social media that day. You many not get many social media mentions but if someone did mention you on social media, wouldn’t you want to know? Plus they have a free account, that’s the one I use.
6. Optimize Your Google My Business Profile - Google My Business is a Google-operated program that allows you to fill out complete information about your agency. They use this information to learn more about your business and to determine how to rank your agency in the search results. Claim your profile and provide accurate information to Google so they’ll show it more in search results. Answer every question they ask about your agency with as much details as possible making sure to use keywords you want to rank for. In the past, this system has been called Google+ and/or Google Places so you might already have a profile setup.
7. Test Your Contact Form - You'd be surprised how many people have broken contact forms on their website and don’t even know it. Test that thing every now and then. It seems hard to believe, but contact forms can stop working over time as technology changes. It’s more common than you think for something like that to stop working and it could cost you.
8. Share Your Refer-a-Friend Page - You know those people who follow your agency on Facebook? They are your most loyal customers and the most likely to refer others to your agency. Share a link to the refer-a-friend page on your website every once in a while. If you post enough and change the messaging you could share your Refer-a-friend page once a month.
9. Optimize Your Page Titles - Website Page Titles are a piece of your website that you don’t see on the page. A webpage's title is in the code of each page and displays in the top of your browser when you visit the page. It’s also the words that make up the blue link in Google search results and in Social Media when you share a webpage. Check out these links for Google's recommended best practices for page titles and another great article of title tag advice here.
10. Get Mobile-Friendly - Is your site mobile-friendly? It should be. First of all, Google is penalizing sites that are not mobile-friendly. That's a good reason to be mobile-friendly but here's another one: a mobile visitor is only a tap away from being on the phone with you. They’re the visitors most likely to call you or drive to your agency and you want it to be easy for them. Run a mobile-friendly scan to see if your website passes their test. If you want to become mobile friendly, the best solution is to upgrade to a better website, a cheaper alternative may be to use a mobile-website generator service like Dudamobile.
11. Use Fiverr - Have you heard of Fiverr? It’s a cool website where people post things they’ll do for $5 and you can pay people $5 to do something for you. They have an entire section for internet marketing although I'm not sure how much that stuff. It's better for just having stuff made like videos, graphics, cartoons, logos, and stuff like that. Don't waste any time with online marketing that sounds too good to be true on Fiverr and don’t buy fake Facebook likes.
12. Setup a LinkedIn Page for the Agency - I’ll assume you already have a LinkedIn page for yourself, but have you created a page for your agency? Like Facebook, you can setup a page for your business on LinkedIn. Your page can include images, video, description, and other information about your agency. Make sure you add a link to your website and get all your staff members to link up their own profiles with the agency’s. This will make your profile more visible in search results.
13. Claim Your Place in Foursquare - I’m not sure how many people still use Foursquare nowadays, but it’s still a big player in the location based social media. Foursquare shares it’s data with many other websites so be sure they get your business information correct. Take a few minutes and add your agency to Foursquare.
14. Install Visitor Traffic Analytics - If you’re going to do any website marketing it’s an absolute must that you have website tracking analytics. Google Analytics is the most popular and the best in my opinion. It’s also free. I know it sounds complicated but it doesn’t need to be. Set up automatic reporting for a few simple reports each month. You can track how much traffic you’re getting, where it’s coming from, and what people are looking at.
15. Use Images of Local Landmarks - Have you ever watched a movie and saw a landmark you recognized? It’s pretty cool, right? You can admit it. It’s cool seeing stuff you recognize on screens when you didn’t expect it. So using local images on your website is a great way to connect with your local audience and remind them you’re local. Your website should be an extension of your agency and pictures of the local people and landscape is a great way to show who you are.
16. Make Custom Landing Pages - A landing page is a page on your website specifically designed to get visitors to sign up for something or get a quote. You usually use landing pages with paid ads because you can send traffic right to the landing page you want. That could be getting a quote, signing up for an email list, or anything else. Make many different landing pages with varied messages, images, layouts, etc. and see which one works best. Or create many landing pages for different industries, demographics, traffic sources, etc.
17. Add a Facebook Page Like Button - You can put a Facebook like button on your website that makes people become fans of your agency's page when they click the button. Check it out right at the top right corner of this webpage. Click Here to visit the page on Facebook where you set this button up.
18. Publish An XML Sitemap - An XML Sitemap is a simple file that lists the web address of every page on your website. It’s intended for search engine robots to read so they know all the pages to visit on your website. Google robots don't need you to have a robots.txt file, but it helps them find new pages sooner. It can also get more pages of your site into Google’s database. If you don’t have a sitemap, I use this tool to generate them.
19. Make a Welcome To Our Agency Page - Make a hidden page on your website and email a link to your brand new clients. Record a video message, introduce your staff, explain office procedures, mention other products... Whatever else you want new clients to know. This will take some time to make, but do it well and it’ll make an amazing impression on every future client. All you’ll need to do is email them the link.
20. Live Quotes on Your Website – You already know that people want to shop online for insurance, but can your website provide live quotes? In our experience here at InsuranceSplash, live quoting on your website works best for products that don't need to ask too many questions to generate a fair price. Our website clients have had great results for life insurance especially. If you're considering adding live quoting functionality to your site Check out NinjaQuoter. We've worked with just about all the online raters and they seem to have the highest converting forms out there.
21. Optimize Your Map Zoom Level - What does the zooming of the map on your website say about you? More than you might think. If you service a huge area and your map only shows a few blocks around your agency it’s not telling the story of the market you serve. Conversely, a brand new agency may not want to show too much space in their map, to focus more on a the targeted area you're going after. I don’t have the answer for your agency, but don't just toss a map up there... think about it. One last thing - if you don't know how to embed a Google map on your site check this out.
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22. Setup a Places for Bing Profile - Don’t forget about listing your agency with Google’s little brother, Bing. Bing powers more than 25% of US searches. Bing Places lets you setup a robust profile for your insurance agency. Upload agency photos and answer all the questions they ask about your agency as completely as possible.
23. Link to Your Carriers’ Websites - Carrier links on your website will make it easier for clients to contact their carriers directly. It's good to encourage that because it saves you servicing time and helps clients get problems fixed sooner. Plus, by encouraging your clients to always go through your site to get to the carrier’s site you’re still keeping the agency in the loop.
24. Publish Producer Pages - Does each one of your producers have a page on your website they can share on social media and use in their email signature? A page that will show up in the search results if someone searches for him or her? Creating producer pages isn’t as hard as it sounds with most websites. Create one good page with all the information and then copy that page a bunch of times and swap out the info.
25. Create a Page for Your Website on AboutUs.org - AboutUs.org is a website that lets you setup a page of information about your insurance agency. It’s easy to use and you can add links to your website. Plug in your agency’s business contact information and lots of other details to enhance your SEO. I don’t think you’ll get a lot of traffic to your site from this one but it’s another easy way to grow your online footprint.
26. Stay Up to Date with Internet Marketing - Internet marketing changes constantly and it’s hard to keep up so let me share a great trick of mine. Let someone else do the work. There’s a company called Moz sends out a weekly email with the top 10 headlines in internet marketing. You can sign up here and they won't spam you. Just skim the headlines each week and read the one or two articles that seem relevant to you.
27. Create an Agency Photo Gallery Page - The best insurance websites don’t just look nice, they match the agency and the people in it. It’s important that your website tells the story of the agency and images do it best. Put an agency photo gallery on your website and upload images that show the parts of your agency that need to stand out. Here's an example. Show off your local connection, friendly service, smiling customers, professional team, etc…
28. Link to Your Website from Facebook Profile - Check your Facebook page and make sure it has a link to your accurate website address. You have to make sure it’s listed there in the informational section and I see a lot of agents who never do this. People on your Facebook page want to get to your website and it’s also another link to your website from a top-quality domain. That’s good for SEO.
29. Create a Local Resources Page - Google wants the most useful websites in their search results so the more useful your website the better. Make a page with the contact info of local first responders like police and fire, government offices, or whatever. It'll help your clients and help your local SEO because it's local community-related content. Don't forget to share it on your social media page. It's a great example of selling insurance "under the radar" on social media.
30. Add Your Website to Data Aggregators - Data Aggregators are companies that compile and maintain databases of business contact information. They sell the info to thousands of websites, apps, GPS, and other digital products people use to find businesses. Submit your agency info to the largest data aggregators to get your agency in as many places as possible with 100% accuracy. The biggest aggregators are Infogroup, Axciom, Factual, and Localeze.
31. Publish PDF Marketing Materials - Does your agency have one of those big brochure holder things with a tri-page brochure for every product you sell? Why not add the online version on your website? It should be easy if you have the right insurance website. If people are willing to pull a live insurance brochure out of it’s slot in your office they’ll download the same PDF from your website. Use the material that’s provided by your carriers. To make tactic even more effective, use a tool like this to add a watermark to the documents with your agency's phone number.
32. Start Video Blogging - I don’t recommend blogging to most agents unless they're really excited about it. It's just really hard writing something people will actually want to read! With that being said, I don’t know a single agent that couldn’t video blog. Just turn on the webcam or use your cell phone and share your thoughts on whatever is important to you about insurance. People like short clips on the internet so keep it short and sweet. Nobody wants to hear your 10 minute dissertation about stacking uninsured motorist coverage.
33. Publish a Robots.txt File - A robots.txt file goes on your website’s server and grants search engine robots permission to get to parts of your website. Here's a tool you can use to scan your site and see if you have a robots.txt file. If you see a page with some text on it you’re probably good. If you need to create a robots.txt file for your site here's a tool to use.
35. Add a "Review Us on Google" Button - Add a button to the footer of your website people can click to visit your agency’s page on Google and write a review. Reviews help your search rankings and can encourage others to do business with you. I encourage agents to put their review button in an inconspicuous place like the footer of the site. Then it's easy to tell happy customers where the button is. At the same time you don’t want it so noticeable every unhappy client who comes to your site will be encouraged to share their 2 cents.
36. Add a Facebook Page Plugin to Your Site - Have you ever seen those little Facebook widgets on other websites that have pictures of the fans and maybe the last post? Those are Facebook Page Plugins and you can get code to embed one on your website right here.
37. Use a To Do List App for Blog Ideas - This is one of my absolute most favorite ideas because I do it myself every single day. Get a free “to do list” app for creating to do lists and use it as your idea notebook. Look for an app with the ability to create many lists and is easy to use. Use that app to jot down your content ideas whenever inspiration strikes. I personally use Evernote for this and my phone has a list for blog articles, marketing ideas, facebook meme ideas, work for my assistant to do, and ideas to save the world.
38. Put Your Address in The Footer - There’s two great reasons to put your agency’s address in the footer of your website on every page. First, it’s a common website feature to include a contact address at the bottom so many people will look for it there. Second, you must send crystal-clear signals to Google about your exact address for local SEO. What better way to do that than to include your agency’s name, physical address, and phone number listed on every page.
39. Submit to the Most Important Directories - Millions use online business directories like yellowpages.com or superpages.com to find insurance agents. It’s necessary that your agency gets listed on the most popular directories. Many of the sites allow you to build robust profiles with pictures, descriptions, logos, etc. It's a good idea to take the time to update that information for the most popular sites. Fortunately, I've made it easier for you by finding someone else's resource who made it easier for both of us. Check out Andrew Shotland's list of the top directories to submit to.
40. Publish Photos from Networking Events - Take photos at the next networking event you attend and post them in a slideshow on your website. The next morning when you try connecting with new contacts on LinkedIn you can share a link to the photo gallery with them. I promise if there’s a picture of them in there they’ll never forget you or your website ever again.
41. Put Share Buttons on Important Pages - A “Share” button allows people to share a page from your website on their social media accounts with one click. The easier you make your website to share the more often it’s going to happen. And if you’re wondering what someone would ever want to share from your website, maybe you need some better stuff up there. Another cool benefit of share buttons is they make it easier for you to share your own site on social media!
42. Setup a Pinterest Page - Pinterest is a social network like Facebook where people pin images to make online bullitin boards. You follow other pinners and, like Facebook, get a feed of all the new stuff other people pin to their boards. You can use it a lot like Facebook by posting images that relate to some part of your business. Or maybe you can just wait until people upload pictures of expensive stuff and then make comments about how you could insure it.
43. Add a Driving Directions Button - Add a button to your mobile site that people can click on to get mobile directions to your agency. This can be a great help for anyone trying to find your agency. SEO folks believe Google tracks how often people search for directions to your business and it's a ranking factor. The button can help that.
44. Consider Signing Up For BBB.org - I don't quite understand the value proposition of joining the Better Business Bureau. But I do know getting listed on their website appears to have some good benefits for local SEO. Google probably gives a boost to BBB members because they tend to be more established businesses (on average). I can’t say whether it’s worth the money, but we don’t push it hard on our SEO clients so it’s definitely not a make or break situation.
45. Get Anonymous Website User Feedback - Although I haven't used it, I've heard good things about a service called Feedback Army. It’s around $50 to get 10 independent people review your website. They'll even answer specific questions you want to know like, "Do we appear trustworthy?". I know you’ll get at least a couple insights that can help your site that you never would have thought of.
46. Setup a Yelp Profile - Yelp is the most popular and maybe most important business review website. It's used a lot more for restaurants and stores, but it’s still a valuable resource for insurance agents. And since there aren’t many reviews on the site, an agency with more than 5 positive reviews will stand out! Create a robust profile that makes your agency look professional and trustworthy. Include smiling images of your staff. That’ll improve the reviews people leave.
47. Use the Whitespark Citation Tool - One of the most important factors in local search engine rankings is business citations. Citations are mentions of your businesses name, address, and phone number on other websites. The more online business citations you have the better you’ll rank. But it’s not always easy to find new places to add your business information. Whitespark has a tool that scans the online footprint of your competitors and gives you hundreds of new websites to submit to. If you’re trying to build business citations this is the #1 tool.
48. Use Your Blog Comments To Run a Contest - Use the comments section of your blog to help you run a contest. Ask a question like, “What’s the best place to eat lunch here in town?” and then ask people to vote in the comments for a chance to win a free lunch. Most blogging systems will make the “entrant” provide their email and that’s how you contact the winner.
49. Get a CMS You Can Use - Does it take an act of Congress to fix a typo on your website? Can you make a new page to sell a new product any time you want? Is your blog easy to use? Wake up already, it’s not enough for a website to look good - it needs to be a flexible tool you can use for your business. Check out a service like this that offers insurance agency websites that you can update yourself.
50. Publish a Photo Gallery of Local Events - Next time you go to a local event, pull your phone out of your pocket and take a bunch of pictures. Instead of uploading the photos to your Facebook page, try uploading them to a photo gallery on your blog. Share the link to your website on social media and email it to anyone you know that attended the event. People love looking through pictures of an event they went to, why not let them do it on your website?
51. Create Carrier Pages on Your Website - Want to rank in Google when people search for the carrier's you write for? Of course you do. One solution is to create individual page on your site about your carriers. Include contact phone numbers, board members, links, history, mailing address, types of insurance they sell, videos, and anything else you can think of. You won’t rank above Progressive.com when people search for “progressive insurance”. But you could outrank everyone else in town when they search for “houston progressive agent”
52. Publish Your Own “City’s Best” Awards - Want a great way to boost your local SEO and please your commercial clients? Make a blog post or add a page on your site and give a shout out to the best businesses in your area. It’s your website so you can give whoever you want the prizes (give them all to your commercial clients). The winners will probably share your page on social media and they might even link to it from their website.
53. Optimize Your Personal LinkedIn Profile - Make sure your personal LinkedIn profile links to your agency website and build up your account with as much information and insurance-relevant keywords as you can. Use this checklist to make sure you’ve accounted for everything and optimized your profile.
54. Make an Infographic - An infographic is a visually appealing graphic that explains some relevant data. If you have any good data about the insurance industry it’s easy to make your own infographic with an online tool like this one. Put an infographic on your homepage to illustrate important facts about coverage. Or publish your infographic in a blog post and share it through your regular social channels.
55. Use the Google Keyword Planner - If you’re trying to decide what keywords to focus on in your website (page titles, page headings, etc.) take advantage of Google’s Keyword Planner tool. It’s within their Adwords System and you don’t have to pay anything but you will need to sign up for Adwords. The tool is cool because you can type in the keywords you think people are using and then tells you what they’re searching for.
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56. Fill Out a Yahoo Local Profile - Just like Google and Bing, Yahoo offers a small business profile you can claim and provide details about your agency. Answer all the questions they ask and provide as much information as they’ll allow. When you add your agency they’re going to push you to sign up for a business listing service that’s offered through Yext.
57. Run a Yext Website Scan - Yext puts your agency’s contact information on the business directories of 50 local business websites. It includes most of the big ones but doesn't include the biggest of all. Google. It’s also a bit expensive so I don’t think it’s right for every agency. If you need to be sure your agency is everywhere online (except Google) with accurate info it might be worth it to you.
58. Create a Staff Directory Page - The more useful your website is the better. The more your staff will promote it, the more your customers will use it, the more they’ll refer it, and the more Google will like it. People often want to contact one person in your agency and call them direct so why not make a page on your website with that information. Here's an example. Your website CMS should be flexible enough to build something for this page.
59. Setup a Twitter Account - You don’t have a twitter account yet? I recommend you set up an account for the agency. It's another free opportunity to grow your online footprint and get another link to your agency website. Millions of people are already on Twitter and some of those people might actually want to contact you there. If you're not on Twitter it ain't going to happen.
60. Correct Address Mistakes with Google Map Maker - Google Mapmaker is a tool Google developed to let their users tell Google when their maps need a correction. It’s like their online “suggestion box” for Google Maps listings. Reporting issues through Google Map Maker can help if you have an inaccurate Google listing.
61. Join InsuranceLibrary.com - InsuranceLibrary.com is an online Q&A site for consumers and agents. Consumers ask questions and only licensed insurance agents can answer. I don’t know all that much more about this site, but at least you might consider setting up a profile as an agent. You’ll get another link to your agency website and trying answering a few questions and see what happens.
62. Do LinkedIn Advertising - LinkedIn advertising is a lot like Facebook except it's more for targeting job titles and industries. It’d be ideal for agents who want to sell products to people in specific industries or with job titles like CFO, CEO, Risk Manager, etc. If that sounds interesting to you check it out.
63. Put ID Card Requests Online - Is your staff interrupted a few times a day about ID Cards? Adding an ID Card Request form to your website allows customers to request that support from you 24/7. Some people also like the convenience of avoiding a phone conversation to do something like that. Your website should be a resource for your customers and a gateway to your agency for them so anything people regularly do in the agency should have an online counterpart. Even if it's just to collect the relevant information.
64. Use an Image on Every Web Page - Just a general rule I like to follow and recommend. Seems like when I land on a page with text only, my first reaction is to hit the “Back” button. My philosophy is that if it isn’t worth finding an image to add to a webpage, how important could the page be? I use stock images all the time for things, but if you can use images of your own staff and customer’s it’s so much cooler!
65. Blog About a Staff Community Project - Is anyone in your staff involved in any local charities or groups? Ask that staff member to explain the most recent project they’re working on. Just take a few sentences to explain the who, what, where, when, how, and why. Share the post yourself and ask the organization running the project to share your post on social media too. If it’s promoting their efforts they’ll be happy to.
66. Share on More Social Networks - If you’re already taking the time to blog, are you sharing your content on at least 4 different social networks? It only makes sense to share your content with all the major networks. Most agent bloggers I know already use Facebook and Twitter. But are you also sharing blog posts on your personal and company LinkedIn pages? How about your personal and business Google+ page? Pinterest is for images but you can still post an image with a title and a link to your site…
67. Participate in Local Online Forums - Most regions of the United States have a dedicated forum for people to talk about the local goings-on. You can find yours by doing a google search for "online forums" with your city name. Don't just sign up to pitch insurance and add links to your website. Join in the discussion and help other people you’ll build local connections and eventually leads. And if you can add a link to your profile signature you’ll be getting local-relevant links back to your site every time you post!
68. Publish an Office Party Photo Gallery - Your customers and prospects want to see that your agency knows how to have a good time. Next time your office has a party or celebrates something important get a bunch of snapshots and share them on the agency blog. This would work well on social media, but why not post the images on your website and share that instead? It’ll be there on your site for new prospects to see much longer than if you shared them on Twitter.
69. Trim Your Quote Forms - You know that 100-question car insurance quote form on your website? The one you spent a month on? Nobody ever used it, did they? It was too damn long! Of course it’s better to get all the facts to give an accurate quote, but if your form is too long nobody’s going to fill it out anyway. After the contact information, consider each extra question you ask will reduce your leads by 5%.
70. Add an Email Collection Popup - If you have a good offer to get people to sign up you might consider adding an email collection pop-up box to your site. I wouldn’t set this up unless you have something to offer people to get them to hand over their email address. Nobody’s going to sign up without seeing a strong benefit to them.
71. Get the Screaming Frog SEO Tool - This tool is overkill for most insurance agents but for the SEO geeks like me it’s pretty awesome. It’s a free software that you can use to run scans on your website. It reads through your entire site and splits all the different HTML elements that are important for SEO into columns. You can see all your Page Titles, Meta Descriptions, Header tags, image alt texts, and a whole lot more. If it’s not too techy for you it’s an incredible free tool that I use all the time. It's not built for beginners.
72. Embed Twitter Widgets on Your Website - Twitter has a few different options for putting widgets on your website that pull content from Twitter. It can help if you're already active on Twitter. The most common Twitter widget shows your most recent posts but there’s other options worth checking out too. Click here to learn how to set them up.
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73. Blog About a Local Non-Profit - Non-profit organizations are always looking for free promotion and they’re proud of what they do. So write something nice about them and put it on your website. Watch them tell the whole world! It also strengthens your community connection and makes your agency look trustworthy by association. Keep it simple. Just explain who is in charge, what the organization has done to help the community and what they’re planning to do next. You can also explain how people can help or get involved.
74. Create Individual Pages for Every Product - If your staff doesn’t even know all the products you sell, how can you expect Google to? It must be crystal clear to Google which insurance products you sell otherwise you won’t rank in searches for that product. Think about prospects on your website too. If someone wants to buy landlord insurance but it’s only a bullet point they won't contact you. If you have an entire page devoted to it though...
75. Use Microformatted HTML For Physical Address - Microformatted HTML sounds complicated and it sort of is. It's basically adding code to your website around the address (street, state, etc.) to make it crystal clear to Google exactly what your physical address is. For most agencies, I honestly don't think there's much SEO benefit. But if there’s any confusion about the official address of the agency this can help. If you’re going to add it to your site use a microformat code generator like this one.
76. Publish Client Video Testimonials - Nothing sells your agency better than a convincing testimonial from a real client. Too many agents worry about video quality and never get testimonials but don't worry about that. If it looks like it came from your smartphone it’s even more believeable. Ask the testimonial-giver questions that will address objections your prospect may have. For example, “Were you ever hesitant about doing business with us?”
77. Start a Remarketing Campaign - Have you ever visited a website and after leaving the site you start seeing ads for that website all over the internet? That’s remarketing. You track who visits your website and pay advertising networks to show your ads to those people on other websites in the network. The most popular company to provide this as a service is Adroll.
78. Blog About a Client’s Business - Want to make your commercial customers super-loyal and build your local SEO at the same time? Write blog posts about your commercial clients’ businesses. It doesn’t have to be perfect. Pull pictures off their Facebook page, copy text from their website and add their contact info. Include a call to action to contact the company and I promise they’ll love it. They'll probably share it on all their social media accounts, and maybe link to it on their website.
79. Submit the Agency to Insurance-Specific Directories - I don’t want you to hire a sketchy overseas SEO company to submit your website to a bunch of weird directories. What I want you to do instead is submit your agency to the insurance directories that Google likes the most. Which ones does Google like most? Ask them! Do a Google search for, “insurance agency directory” and submit your agency to the ones at the top of Google’s list.
80. Sign Up for Free Email Blacklist Monitoring - There’s a website I use every day called MxToolBox and they offers a free domain blacklist monitoring service. For most agents this is probably not a big deal but if you’re doing any mass emailing it might be a good idea to sign up for the free account. That’s the one I use.
81. Make a Refer a Friend Page (and Promote It) - Put a page on your website that allows people to refer their friends to your agency. Here's an example. Of course people aren’t going to just happen upon this page though and it’ll do absolutely nothing unless you promote it. Email it to your clients, share it on social media, ask your clients in person to use it at the appropriate times.
82. Interview a Local Business Owner - Strengthen your connections to the community by writing a blog posts about local business owners. Every business owner likes promoting their business and themselves so it should be easy to find volunteers. Come up with the same 5-10 interview questions and make it a regular thing. The best part is that the business owner will even do the promoting for you!
83. Run Split Testing Experiments - Split testing is showing two different versions of a webpage to your visitors and seeing which one performs better. The visitors don't even know they're part of the experiment. I’ve done a bunch of split tests using Google Experiments. It’s a bit technical to setup and you need hundreds of visitors to get actionable data but it might be good if you have high traffic volume.
84. Hold a Contest - Regardless of the type of contest you run in your agency, your website can be a great resource for promoting it. Start by creating a new page or a blog post that explains the rules of the contest and then share links to that page on social media. Email it to your customers. The more customers visit your site the more loyal they’ll be. And the more likely they’ll be to refer you to a friend or buy another line of insurance from you.
85. Do Twitter Advertising - I’ve never done Twitter Ads so I don’t really know anything about them. I know they are possible and Twitter is a pretty big company so I’m sure they have a decent system to do it. Good luck. Here's a link to Twitter Advertising.
86. Start Google Adwords - Google Adwords are those ads you see at the top of the search results. Anyone with a website can pay Google to show their ads up there. Unfortunately Google Adwords is too expensive for most insurance agents. Advertisers compete with each other for traffic by bidding more per click and some searches can cost over $75 per click! There’s always someone who will pay more than you for a visitor so it's touch to win. There might be some niches out there that you can get affordable clicks for through Google Adwords.
87. Add an Email Newsletter Signup Form - Do you have an email newsletter that you send out to clients? If so you should make sure you’ve added a signup form on your website. All the email marketing programs can generate code for your website to put wherever you want the signup form. Don’t overdo it, but make sure you explain the benefit(s) they’ll get by signing up. If you're looking for an email marketing company, here's who I use.
88. Write a "Things Only People in MYCITY Understand" Article - Write a blog post titled, “22 Things Only People in Anytown, USA Understand”. Write it about your local area and copy the format they use over at Buzzfeed for these. It’s going to take some work but I guarantee it’ll be a viral hit for your entire town if you do it well. Take pictures of local landmarks, restaraunts, popular people, and other quirks of your town. Have some people read through it to make sure it’s funny and relatable. After publishing, share it on Facebook, boost the post to your region, and watch the virality ensue.
89. Publish Post-Claim Testimonials on Your Website - Post-Claim testimonials show the value of your agency and remind people why we buy insurance. You could call customers up with a post claim questionnaire and then ask if you can use their responses on your website. There’s a short window of time right after a good claim ends that people are happy to talk about it and might even record a video but you have to ask.
90. Get Inbound Links to Your Website - One of the factors Google weighs when ranking local insurance websites is the inbound links that point to your website. Generally, the more links the better. There's more SEO value from links from industry-related, regional, and/or high profile sites. Avoid the SEO company selling “thousands” of links for $99. It won’t help for more than a few weeks and could get your website penalized after that. It’s not easy getting links to your website. That’s good because it only takes a few good links to beat the competition.
91. Put Insurance Certificate Requests Online - Get a lot of insurance certificate requests? Move your servicing process online by creating a form that asks all the questions you need to know. Here's an example. Save time in the agency and avoid mistakes with speaking information over the phone. Don’t do many insurance certificates in your agency? That’s cool, what do you do instead that could put online to make your website more useful? The more your website is a resource for customers, the more customers it’ll bring.
92. Sign up for Bing Ads - Bing Ads offers pay per click advertising under their search results just like Google Adwords. They don’t get as much traffic but the rates can be cheaper because there’s usually less competition. Older generations and less tech-savvy people tend to use Bing more so depending on your target market it might be a good fit. If you're already doing Google Adwords they make it easy to import your campaign from over there.
93. Add Audio to Blogposts - If you’re already writing blog articles, you could make them more accessible by creating an audio version. Believe it or not, you already have the equipment you need in your smartphone. Just use the voice recorder on your phone to record yourself reading the material and then email the file to yourself. A modern website management system will let you upload the file right to your blogpost with a player.
94. Run Facebook Ads - Facebook Ads are a bit complicated and if you don’t go in with a solid plan it’s easy to lose a lot of money. But it’s also one of the best ways to get in front of the people you want to sell to. Don’t spend too much at first as you learn how it all works and keep in mind that people will need to want to click on your ad. If you run an ad that just says, “Get a free insurance quote” nobody will want to click on that and Facebook will stop showing it really quick.
95. Make a Better First Impression - When’s the last time you looked at your website with fresh eyes. Pretend you’re an insurance shopper and you just happened upon the website. Give yourself 2 seconds to absorb how it looks and think about whether that’s the impression you want to make for your agency. Check out the first impression website checklist over here.
96. Add a Google rel=publisher Tag - The rel=”publisher” tag is a small piece of code you add to a link on your website that points to your agency’s Google+ Profile. It connects your website with your Google+ profile. I’m not sure how much this will help your SEO if it’s already crystal clear which Google+ page belongs to your agency. But if there there's any other confusion about what Google+ page is for your agency website this is a good way to connect the two.
97. Use a Quick Quote Form - Current online quote forms generating tons of leads? Didn’t think so. Maybe you’re asking too many questions. It’s a known fact that the more questions you ask someone on a website the less likely they are to finish. Try a quote form that asks the absolute least information. Name, Phone and/or Email and then use a submit button that says “Next” so the person thinks there’s another screen. I also recommend asking what type of insurance quote they want so it’s clear what they’re getting with the form.
98. Submit your RSS feed to directories - If you’re blogging to grow your online footprint this could help a bit. Submit your RSS feed to a few of the biggest RSS Feed directories. They’re always changing the best ones so just do a search on google for RSS feed directory and submit to the top few. I’ve submitted the InsuranceSplash blog to a few of these and it gets maybe 100 visits a month so it works to some degree.
99. Run a Scan at Moz Local - Moz is one of the most-trusted companies in the SEO world and they have a tool that will scan your local online presence. It checks to see if you’re listed on the most important business directory websites. It’s a cool tool and the listing service they sell is a pretty good deal too.
100. Screenshare Your Sales Presentations - I know a lot of agents moving their normal sales processes online so they can continue to offer personalized one-on-one service in a way that's more convenient for clients. The most popular system I see agents using for this is called Join.me, and you can even add a button to your website's homepage so people can click one time and be able to see your screen to get your presentation. I'm not sure if this is the future of insurance sales, but it sure feels like it.