InsuranceSplash.com
  • Services
    • Insurance Agency Websites
    • Insurance Agency SEO
    • The Complete Marketing Package
    • All Services
  • Free Tools
    • Insurance Marketing Ideas
    • Website Marketing Ideas
    • Lead Generation Ideas
    • Facebook Marketing Ideas
    • Insurance SEO Analysis
    • Email Newsletter
    • Trusted Vendor Directory
    • Insurance Marketing Podcast
    • Blog
  • Partners
    • Client Referral Program
    • Industry Partner Program
    • Multi-Agent Solutions
  • Support
  • Testimonials
  • Contact
  • Services
    • Insurance Agency Websites
    • Insurance Agency SEO
    • The Complete Marketing Package
    • All Services
  • Free Tools
    • Insurance Marketing Ideas
    • Website Marketing Ideas
    • Lead Generation Ideas
    • Facebook Marketing Ideas
    • Insurance SEO Analysis
    • Email Newsletter
    • Trusted Vendor Directory
    • Insurance Marketing Podcast
    • Blog
  • Partners
    • Client Referral Program
    • Industry Partner Program
    • Multi-Agent Solutions
  • Support
  • Testimonials
  • Contact

InsuranceSplash Blog

31 Video Marketing Strategies and Ideas for Insurance Agents

1/11/2021

3 Comments

 
​Video marketing is a huge opportunity for every insurance agent to be more successful?

Why?

Video Marketing is Efficient.

You can record one perfect message for clients and prospects to be delivered 1000s of times, 24 hours a day, 365 days a year.
Picture

Video Marketing is Consistent

Can every producer in your agency explain the benefits of buying from you in the exact same perfect way? Are they all equally effective? I doubt it.

A video can be.

Video Marketing is Cheap

You don’t need a production crew to create great content.

Your iPhone will record video that’s good enough for the web. You could also get a decent video camera, tripod, and microphone for under $200 if you want higher quality.

Video Marketing is Easy

You don’t need professional software to edit your videos. I do all my video editing on software that came with my computer.

Or your teenage kid can do it in 20 minutes for $20.

Video marketing is Necessary.

Video shows clients and customers the value of buying from your agency better than anything else.

The only thing you probably don’t already have is video marketing ideas. Say goodbye to your excuses. Here’s 31 ideas: 

​1) Client Testimonials

​I made this #1 for a reason – the best salesman in the world won’t sell better than a few powerful and convincing client testimonials.

They don’t have to be super professional.  In fact less professional looking videos can appear less scripted and more authentic.
Picture
If you go the professional route throw a testimonial party. Invite a diverse group of top clients and “wine and dine” them while each steps away to say a few words about your agency for the camera.

Don’t ask people to talk about you. Ask specific questions that, when answered, will overcome the objections your future prospects might have.

2) Agent Mission Statement

​Record a few minutes of you at your desk discussing your professional mission.

Explain why you got into insurance, what you love about the business, your commitment to customer service, etc.

One easy format is to act like you’re answering someone’s interview questions. Display each question as text on a slide and then answer it for 30-45 seconds. It breaks up a 3 minute video very well.

3) Record a Seminar

​It’s such a large investment of your time to develop and deliver a seminar, why not preserve it on video?

You can post it to YouTube, email it to prospects, share it on LinkedIn, embed it on your website, post it to Facebook, etc.

Even if they don’t watch the whole thing, just seeing you speak in front of a group boosts your professionalism and expertise to new prospects.
Picture

​4) Personalized Videos for Prospects

Want your emailed quotes to stand out?

Use the webcam on your computer to record a brief video for every prospect. Use the same script but inject the person’s real name.

Not only will you stand out by a mile, the prospect will be more likely to return your phone calls since you went out of your way on their behalf.

​5) Frequently Asked Questions

Picture
​Here’s a secret… People ask Google the same questions they ask you.

If you answer a question more than once a month in your agency there are thousands of people asking the same question online.

Wouldn’t it be nice if all those people got to watch your thoughtful answer on Youtube and could click on a link to your website right below it?
​You already know the answers since you give them every day and you can even send clients a link to your video when they ask you the same question.

6) Get Maximum SEO Benefits

When you post to YouTube there’s two things you must do in the video’s description:
  • Include a link to your website at the beginning of the description. YouTube cuts off the text after a couple lines and you want viewers to click through to your site without expanding the description.
  • Include your agency name, address, and phone number at the bottom of the description. These additional business citations helps your local rankings. Why do citations help insurance SEO?

​7) Interview Local Business Owners

Everyone wants free promotion, start by giving it to someone else.

Interview one of your self-employed clients about their business, their industry, what makes them different from the competition, and what drives them.

You don’t have to be Oprah Winfrey, you can ask the same 5-6 questions to everybody. Call it something like, “6 Questions with ______” and include links to their website when you post it on Facebook and Youtube.

​8) Tutorial Screencasts

Do your clients ever have trouble navigating your carriers’ website?

Ha!

It’s easy to create screencast videos that walk people through the process. You could do a bunch of quick ones for the most common things people need to do online.

This saves your staff time by helping clients be more self-sufficient and there’s thousands of other people online that have the same questions.

Develop a library of tutorials over time by creating them for clients on an as-needed basis.

9) Use Fiverr.com

Fiver.com is a website where people do all kinds of things for $5.

You can use fiverr.com to help your agency with all kinds of marketing as I’ve written before, but it is especially useful for creating videos.

Don’t expect an academy award winning production for $5, but it’s great for Facebook and YouTube videos.

Click here to check it out for yourself.

​10) Report on Major Catastrophes

​Is there a major weather event like a hurricane, tornado, or wildfire near you?

Try to get some captivating video of the property damage and post it to social networks. You never know, your video could get national exposure.

You don’t have to be a storm chaser, just interview people in the aftermath. Ask questions about their insurance and wear clothing with your agency brand on it.
Picture

11) Post-Claim Client Interviews

This is like a client testimonial, except it’s specifically for customers who have just gone through an insurance claim and had a positive experience. (yes, it happens)

Strike while the iron is hot because people may be ecstatic right after a smooth claim experience, but if you wait a month they won’t be nearly as enthusiastic.

Bonus Tip: Send the video to the adjuster who handled the claim. I adjusted claims for a few years and it’s a tough gig. I would have loved a positive video like that and I would have worked harder for your clients in the future.

Did I just admit that claim adjusters work harder for clients of agents they like?

Yes. Absolutely.

12) Welcome Aboard Video

​Make a standard video that you send to all new clients a few days after their new policy is issued.

Introduce all the employees in the agency, explain all the products you sell, provide hours of operation, claim procedures, and anything else that will help them feel at home in your agency.

A well done video can set the stage for a lifetime of renewals and you only need to make it once!

​13) Sales Video For Prospects

Like the idea above, this is a video about your agency to be emailed to all prospects.

Separate yourself from the competition, explain your why statement, earn their trust, and overcome any objections they may have.

This is a perfect place for client testimonials and post-claim experience videos.

​14) Funny Skit About Insurance

What would the crew of Saturday Night Live do if they had to film in your office?

Be creative, have fun, and let loose.

Selling insurance should be fun, here’s a couple examples of agents who made me laugh because they weren’t afraid to be a little silly and have fun: Funny Agents #1 Funny Agents #2

​15) Year in Review Slideshow Video

If you take a lot of photos in your agency throughout the year, create a slideshow music video at the end of the year.

It’s great material for your Facebook page and will really build the team atmosphere when you play it for your employees at the office Christmas Party.

If you include clients in the video it’ll remind everyone that your agency is a tight-knit family that includes all your customers. It’s Facebook gold.

16) Safety Education Videos

I see a lot of agents that post safety videos on Facebook, like these from the UL Channel, but there’s no reason you couldn’t create material just like this yourself.

You don’t have to demonstrate it yourself. Ask someone at the local fire department to help you make a public safety video about installing baby car seats for example.
Send the link to every client who just had a baby along with an application for life insurance and a 529 plan ;)

​17) Local Resident Interviews

​Go out to a popular local place like a public plaza and ask people why they love your town.

Material like this can be passed around among your target customers and if you earn lots of links from local oriented websites will help your local search rankings.

It’s also the kind of video people who just moved to town are likely to see. There’s a sales opportunity, huh?

18) Foreign Language Explanations

If you speak a foreign language you’re probably already aware of how valuable it is when speaking to native speakers.

There may be 100 Youtube videos explaining how variable annuities work in English, but I’d be willing to bet the number of similar videos in Polish or Malay is much smaller.

The smaller pond makes you a bigger fish.

Speak multiple languages within the same video to demonstrate your linguistic prowess.

​19) Claims Process Explanation

Picture
I wouldn’t go into too much detail because different claims can have very different processes, but creating a video that explains the claim experience can be very helpful for your clients.

Insurance claims are rare and confusing for many people. When clients receive a simple video that explains a few basics about their situation they’ll feel much more at ease.

Again, don’t get too specific here, it’s just about offering reassurance and reminding them you’re a resource to help.

The best referrals come from people who had an good claim experience because it’s not about the money.

​20) Narrate Your Powerpoint Presentations

Already have Powerpoint presentations you’ve used for seminars or sales meetings?

Then the hardest part is already done.

Here’s some instructions from Microsoft to convert your Powerpoint presentation into a video with your recorded voice as the audio. They’re from Microsoft, so you’ll probably have to use Google to find something that actually makes sense.

​21) Staff Member Interview

Ask new or existing staff members to answer a few questions on video.

It’s a great way to introduce a new staff member to your client base through Facebook and your email newsletter.

It’s also an easy and professional way for your staff members to tell all their Facebook friends what they do and where they work now.

Make it fun, not stiff.

​22) Favorite Clients Slideshow

Take pictures of a bunch of your favorite clients and put them together into a slideshow video with some nice music.

You can play a song that shows appreciation in the background.

There’s a good chance those included in the montage will share it on Facebook and if you’re their FB friend you could even tag them so it’ll show up on their wall.

​23) Personal Rant Video

​Is something about the insurance industry driving you CRAZY?

Fire up the webcam and let everyone know.

Your rant should either be funny, entertaining, or interesting. You have to be really careful not to go negative in a way that people could misinterpret your intentions.

​24) Vehicle Monitoring Device Demo

If you sell auto insurance, do any of your carriers have those new devices that plug into the OBD II port and measure your mileage and driving habits?

Why not do one of those “unboxing” videos that are big on YouTube?

Show people what it looks like when it comes to your house, how to install it, and a few tips about getting the best results.

25) Why I Sell for ____ Testimonial

​Create a detailed video about why you love working for the carrier(s) that you sell for.

This gives you an opportunity to show your clients and prospects why your products are different in a way that is more believable because the format resembles a client testimonial instead of a sales pitch.

There’s a possibility your carrier(s) may even share this on their social media accounts or reach out to you for a national commercial!

And… you’re going to get tons of brownie points in the home office.

​26) 100% Non-Insurance Related Video

​If you’re into fishing, motorcycles, paper mache, whatever… make videos about it and post them on YouTube and your agency Facebook page.

Clients like to see that you’re a real person with real interests and they may even share the same interests with you, which can boost retention and x-sales.

If these non-insurance videos can be related to the local region it’s even better. For example, if you’re into motorcycles, make a video at a local bike shop.

27) Interview Claim Adjusters via Skype

You could record a Skype conversation with a claim adjuster and ask the most common reasons teens get in car accidents. Send that video to every client who adds a young driver to their policy.

Or interview a property adjuster about the most common homeowner claims that can be easily prevented.

If there’s too much red tape to get this approved, consider telling your carrier you’ll only use the video privately as a resource for your own clients.

28) Client Video Contest

Why should you be doing all the work yourself?

Have a contest on Facebook for the funniest joke, or the best celebrity impression video.

If you’re afraid you won’t get much response on FB but like the idea, get clients to record a video when they’re in your office and after a year when you have 5-6 videos let people vote then.

​29) Use Your iPad

For the ideas in this list that help with sales, (testimonials, etc) use your iPad to show them anywhere.

It might feel a little silly, but I promise you playing a few 2 minute testimonials during a sales call is not as cheesy as you think and it’ll reduce the time you need to close the deal anyway.

And after you get the deal signed you can use the iPad to record your next testimonial!

​30) Office Blooper Video

Anytime you’re making one of the videos on this page, create a “B reel” – a compilation of the times you messed up.

It might just be more engaging and entertaining than whatever you were originally recording.

Want to be really funny? When your sweetest employee trips up their lines, add a bunch of “bleeps” to it so it seems like they’re swearing like a sailer!

31) Don’t Be Afraid

Too many agents will read through these ideas and do nothing!

I promise you that a video shot from your iPhone and edited with the iMovie app on your phone can be just as compelling as the one you pay a production company $3000 to make.

Just go out there and do it!

​And One Final Request…

​If you know another agent who isn’t afraid to try something new and would enjoy reading this article, would you do us both a favor an email him or her a link to it?

And if you can’t think of anyone but you like the ideas I put together for you, click the Like button so I know you want more material like this.
3 Comments
mess.SHS link
1/12/2025 11:54:45 pm

nice

Reply
mess.SHS link
1/13/2025 12:20:00 am

Very valuable information, thank you very much

Reply
mess.SHS link
1/13/2025 12:30:23 am

Very valuable information, thank you very much

Reply



Leave a Reply.

    InsuranceSplash

    The #1 Insurance Marketing Website for Agents. Free insurance marketing ideas, tools, strategies, and training to help agents succeed.

    Archives

    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    June 2012

    Categories

    All
    Agency Management
    Customer Service
    Email
    Guest Post
    Humor
    Lead Generation
    Mobile
    Podcasts
    Sales
    SEO
    Social Media
    Technology

    RSS Feed

InsuranceSplash Logo
The #1 Insurance Marketing Website for Agents. Free insurance marketing ideas, tools, strategies, and training to help agents succeed.
Copyright © 2024 InsuranceSplash All Rights Reserved. Privacy Policy

Helpful Links

Insurance Marketing Blog
Insurance Marketing Resources
Insurance Marketing Ideas
Insurance Websites
Facebook Marketing Ideas
Website Marketing Ideas
Customer Support
Contact Us

Follow Us


Share this page

Don't miss out!

We respect your email privacy