Author Archive

John F. Carroll

John F. Carroll is the founder and CEO of InsuranceSplash. For years, John has consulted insurance agencies with internet marketing and sales strategy and he is dedicated to making insurance marketing easy and effective for all insurance agents. If you're an agent, connect with John on LinkedIn, he wants to connect with you!

Domain Name Forwarding Tricks for Insurance Marketing

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media, Technology

If terms like “URL Redirection” or “Domain Name Forwarding” send chills down your spine and make you want to click the “back” button, don’t do it!

I’m going to teach you an internet marketing trick that is really easy to use – domain forwarding.

I’ll give you some ideas how to use domain forwarding and I even created a video tutorial that shows you how to set it up with GoDaddy in under 4 minutes!

Let me show you how domain name forwarding can help you:

  • Get more website traffic
  • Grow your social network
  • Get more online quotes
  • Get more referrals
  • Get better Google rankings
  • And find out if your advertising is paying off.

Get More Calls For Insurance Quotes With Your Google Places Profile

Written by John F. Carroll on . Posted in Lead Generation, SEO, Social Media

Of course it helps your local search rankings when you build a complete profile within Google Places, but it’s also important to consider how your profile convinces people to either pick up the phone and call for an insurance quote or actually make a trip to your agency to buy a policy.

There are many things you can do to make sure that visitors to your Google Places profile will soon become customers.  Here’s 10 of my favorites:

#1 – Upload A Video Customer Testimonial

Every agency has at least a few insureds that are very fond of the service and willing to speak about it on video. Don’t worry about the quality, in fact the less professional the appearance, the more genuine it will seem.  Use your digital camera, iPhone, or get one of those cheap flip cams and get your customers to say a few words.

The Most Valuable Links To Your Agency Website

Written by John F. Carroll on . Posted in Mobile, SEO

Getting links to your insurance agency website from other sites is a powerful way to improve your local search engine rankings with Google, Yahoo, and Bing. It’s important to know, however, that all links are not created equal.  I’ve created an acronym to help you remember the best kinds of inbound links to improve your local search rankings.

The secret to local search engine rankings is building LARVA links!