I’ve worked with hundreds of ridiculously successful insurance agents.
I’ve also worked with lots of bad ones.
For years, I struggled to find one unifying characteristic – one trait or skill that was shared by all the successful agents and absent in the others.
Every time I thought I found it I’d meet another agent who, by his success or failure, would disprove my latest theory.
Until I finally figured it out…
Every successful insurance agent is not a great marketer. They’re not all good conversationalists. They’re not all organized, interesting, or hard-working. They’re not all well-written, well-read, well-mannered or well-spoken.