Author Archive

John F. Carroll

John F. Carroll is the founder and CEO of InsuranceSplash. For years, John has consulted insurance agencies with internet marketing and sales strategy and he is dedicated to making insurance marketing easy and effective for all insurance agents. If you're an agent, connect with John on LinkedIn, he wants to connect with you!

Easiest Way to Get More Insurance Agency Facebook Post Views

Written by John F. Carroll on . Posted in Social Media

easy-facebook-trickWant to reach more people on Facebook?

Of course you do, who doesn’t?

I’m going to share a free tactic that’s so easy, so simple, and so obvious I can’t believe every agency on earth isn’t already doing it!

Yet based on my observations, I think the majority of insurance agents on Facebook aren’t.

It’s as easy as pushing a button. Literally.

Ready for the tip? Here it is:

The Insurance Agency First Impression Checklist

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales

insurance-agency-first-impressionInsurance agents are blind.

Don’t worry, it’s not just you.

Compared to someone experiencing it for the first time, we’re all blind to our environment.

I’m sure you notice when things in your agency change,  but when was the last time you looked at your agency through the eyes of someone experiencing it for the first time?

First impressions happen fast, hold incredible weight, and are hard to change.

Within the first 10 seconds, visitors to your agency will generate their answer to the following questions:

YouTube Insurance Marketing Ideas: 10 Funny Insurance Agent Videos

Written by John F. Carroll on . Posted in Humor, SEO, Social Media

youtube-marketing-insurance-agentsVideo marketing is expensive.

Video marketing is difficult.

Video marketing is impossible.

False, False, False.

You don’t need to graduate from film school to create a  fun or interesting video to help market your insurance agency.

Here’s 10 insurance agent YouTube videos that will prove that it’s not expensive, it’s not difficult, and it’s far from impossible.

14 Baby Steps to Insurance Agency Greatness

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales, SEO, Social Media

baby-steps-toward-sales-greatnessBaby steps.

If you’ve seen “What About Bob?” you know what I’m talking about.

It might be just a movie, but I still think Dr. Leo Marvin was on to something. Baby steps are important for anyone trying to make a change, including insurance agents like you.

I’ve seen a lot of agents attempt major improvements in their agency only to fall flat. You and your staff are creatures of habit and when new habits require too much change from current ones – it won’t last.

17 Sales Language Tricks From The Best Insurance Salespeople

Written by John F. Carroll on . Posted in Sales

Do you ever think about how the language you use influences your sales?

A lot of folks think you’re either born with persuasive communication skills or you’re not.

I disagree.

I know some folks are naturally better at sales conversation than others but I believe sales is a science that anyone can continue to improve and refine.

I’ve been blessed with the opportunity to observe hundreds of insurance salespeople in action and wanted to share 17 insurance sales language tricks that I’ve witnessed in use by some of the best insurance salespeople on the planet.

Local SEO For Insurance Agents: Read This First!

Written by John F. Carroll on . Posted in Lead Generation, SEO, Technology

Forget everything you think you know about SEO.

It’s probably not helping.

SEO is complicated. The rules change daily. It’s highly technical. And there’s so much information out there it’s hard to tell what really works.

The biggest mistake I see agents making is that they hear a few random tips about a specific part of local SEO and think they “get it”.

They don’t.

9 Insurance Agent Social Media Tips That Are Total Bull Sh*t

Written by John F. Carroll on . Posted in Humor, Social Media

social-media-mythsThere’s no shortage of “experts” with social media marketing advice for insurance agents.

Too bad most of it is bull sh*t.

And since I see this BS every day I figured it be a good idea to point it out so you don’t step in it.

There’s a lot of reasons for all the bad advice out there, but it’s mostly based on a few bull sh*t assumptions:

10 Tips for Insurance Agents to Improve the Claims Experience

Written by John F. Carroll on . Posted in Agency Management, Customer Service

insurance-claims-agent-supportI used to be an insurance claim adjuster.

There… I admitted it.

I was young and I needed the money.

I adjusted claims before moving into sales and though it was only a few years I learned a lot.

The divide  between agents and claims always bothered me.  I understand there are good reasons to separate them, but can’t we work together for a better overall customer experience?

A claim is the moment of truth.

The Insurance Agency Facebook Marketing Strategy That Works

Written by John F. Carroll on . Posted in Lead Generation, Social Media, Technology

insurance-agency-facebook-marketing-strategyA lot of insurance agents are frustrated with Facebook.

They ask me things like:

  • “What can I post about insurance that’s interesting?”
  • “Where will I find the time to do all this?”
  • “How is this going to get me more quotes?”

These are all valid concerns and to be 100% honest with you, I think a lot of insurance agents will never crack that code.

18 Ways to Sell Insurance on Social Media Under the Radar

Written by John F. Carroll on . Posted in Lead Generation, Sales, Social Media

selling-insurance-on-facebookHave you heard about the “magic ratio” for business Facebook pages?

The social media “gurus” love to talk about it.

They say your Facebook posts should be 80% interesting content and 20% sales stuff.

Or was it 90-10? Maybe 75-25?

I forget.

Anyways, I don’t buy into it because I think it sends the wrong message.

Especially to insurance agents!