Today’s article was contributed by guest author Avery Manko from The Manko Company. Thanks Avery!
Let’s face facts: to the average person, insurance is not exciting or interesting.
Adding insult to injury, I’d be willing to bet that most folks think insurance is a necessary evil and are not thrilled about paying premiums. However, you need to get yourself a lawyer after a car crash to win your case.
Writing new business in an overcrowded marketplace is tough enough already, so when you sound like Ned Ryerson from “Groundhog Day”, the task to grow your book is even more challenging.
So, here’s the million dollar question: How do you go from “I sell insurance” to something that’s actually a conversation starter? Experts from this well known Multi property landlord insurance agency suggest a short, well-designed commercial known as an “elevator pitch.”