Category: Sales

18 Ways to Sell Insurance on Social Media Under the Radar

2/3/2020

Have you heard about the “magic ratio” for business Facebook pages?

The social media “gurus” love to talk about it.

They say your Facebook posts should be 80% interesting content and 20% sales stuff.

Or was it 90-10? Maybe 75-25?

I forget.

Anyways, I don’t buy into it because I think it sends the wrong message.

Especially to insurance agents!

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31 Ways to Make Your Insurance Agency the Happiest Place on Earth

1/6/2020

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For my first job out of college I sold long-distance phone service door-to-door.

I marched under the hot Albuquerque sun cold-calling on 50-100 businesses a day who couldn’t care less about long-distance and didn’t hesitate to tell me.

I wore Underarmour shirts so I wouldn’t sweat through my suit while driving to my territory in an AC-deprived ’95 Ford Aspire.

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21 Ways to Use Signs In Your Agency to Sell More Insurance

12/2/2019

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I’d like to introduce you to one of the most effective, affordable, and versatile tools in your insurance agency marketing arsenal:

The clear plastic sign.

(It’s also one of the most overlooked tools)

Clear plastic signs can convert any old piece of paper into a marketing message that automatically speaks to everyone who walks in your door!

You can get them online for under 10 bucks or maybe even cheaper over at your office supply store. To save further still, you can get mesh banners – which are a little flimsier, but still much better than no advertising at all!

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Insurance Agency Customer Service – 22 Little Things That Are Huge!

11/4/2019

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A lot of agents think sales and customer service are two separate aspects of running an insurance agency.

I don’t – I think great customer service is a sales strategy.

If your entire book of business is thrilled to do business with you, loves interacting with your agency and feels appreciated as a customer you won’t need to prospect – you’d have a sales force of customers doing it for you!

The difference between giving an amazing customer experience and a horrible one is usually just a few little things here and there that aren’t too hard if you establish processes in your agency to follow through with them.

Here are 22 little things you can do to improve your insurance agency’s customer service. (I saved the most important one for last.)

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How to Get Hired as an Insurance Agent: 12 Insider Secrets

9/2/2019

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So you want to get hired as an insurance agent?

I can help.

I’ve been working with insurance agents for years. Thousands of agents from every corner of the globe and I understand how they think.

Understanding what motivates a hiring insurance agent along with his or her fears makes it easy to make the right impression and get the job.

1) Be really really hungry

Forget about the crap you read over on Careerbuilder. This is what you need to know.

Follow my 12 insider secrets and you’re going to own the interview, impress the hiring agent, and get the job.

Just promise me you’re going to work hard once you’re hired. Okay?

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33 Ideas to Dominate Local Insurance Agency Marketing

8/5/2019

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Billion-dollar companies want to steal all your customers.

You know who they are.

And they’re setup to do it with:

better technology
better call centers
better websites
better branding
better search rankings
and WAY, WAY, WAY more money!

They’re better equipped than you in almost every way… except one.

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Get Every Client’s Neighbor To Ask You For an Insurance Quote

6/3/2019

13 Comments

Want a secret to getting referrals from every homeowner client?

Actually, it could probably work for a any insurance line but this technique works best with property coverage so let’s start there.

It’s easy, effective, and if you execute correctly all your clients’ neighbors will be begging you for a quote.

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Find Local Insurance Leads Using Twitter Advanced Search

5/6/2019

4 Comments

Are you on Twitter?

Wondering how it’s going to help you make sales?

Of course you are.

Every agent on Twitter is wondering the same thing!

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How to Start an Insurance Agent Blog in 4 Minutes

4/1/2019

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Starting an insurance blog is easy.

It’s also quick (which I’ll prove below).

Five minutes from right now you could be the proud owner of your own website with:

Your domain name (www.yourname.com?)
The easiest web publishing system.
And exposure to every insurance buyer on earth.

For under 10 bucks a month.

5 Comments

24 Strategies To Sell As Much Insurance as Possible ASAP

2/4/2019

1 Comment

Every day I get messages like this:

Agent: “John, your marketing ideas are great… unfortunately I need strategies that are easy, cheap, and will sell policies today. What secrets have you been holding back that fit this criteria?”

Me: “Hmmm…I could try to get you a job at the GEICO call center…”

I don’t really say that. I usually try to explain that no worthwhile marketing brings overnight results but that’s good because the harder it is, the greater your competitive advantage if you can execute. (I do believe this).

1 Comment

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InsuranceSplash Blog

18 Ways to Sell Insurance on Social Media Under the Radar

31 Ways to Make Your Insurance Agency the Happiest Place on Earth

21 Ways to Use Signs In Your Agency to Sell More Insurance

Insurance Agency Customer Service – 22 Little Things That Are Huge!

How to Get Hired as an Insurance Agent: 12 Insider Secrets

1) Be really really hungry

33 Ideas to Dominate Local Insurance Agency Marketing

Get Every Client’s Neighbor To Ask You For an Insurance Quote

Find Local Insurance Leads Using Twitter Advanced Search

How to Start an Insurance Agent Blog in 4 Minutes

24 Strategies To Sell As Much Insurance as Possible ASAP

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Helpful Links

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Don't miss out!

1) Be really really hungry