Category: Social Media

28 Ways to Get More Insurance Agency Facebook Fans & Followers

5/3/2021

“John – How can I get more Facebook likes?”

I get this question every day so I’m willing to bet you’ve probably asked it yourself.

Am I right?

I usually answer by explaining how it’s not the number of fans but the engagement of fans that really matters.

That’s still true, but you know what?

When you have a lot of Facebook followers:

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19 Reasons to Contact Your New Insurance Clients

3/8/2021

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This article is going to disappoint three insurance agents.

That’s because three different agents in the past three weeks asked me for an email template to follow-up with new customers.

And I’m not going to do it.

I was actually going to when I realized I couldn’t make one email (or phone script, letter, etc.) that fit every agency’s unique needs.

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31 Video Marketing Strategies and Ideas for Insurance Agents

1/11/2021

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Video marketing is a huge opportunity for every insurance agent to be more successful?

Why?

Video Marketing is Efficient.

You can record one perfect message for clients and prospects to be delivered 1000s of times, 24 hours a day, 365 days a year.

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Easiest Way to Get More Insurance Agency Facebook Post Views

12/7/2020

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Want to reach more people on Facebook?

Of course you do, who doesn’t?

I’m going to share a free tactic that’s so easy, so simple, and so obvious I can’t believe every agency on earth isn’t already doing it!

Yet based on my observations, I think the majority of insurance agents on Facebook aren’t.

It’s as easy as pushing a button. Literally.

Ready for the tip? Here it is:

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YouTube Insurance Marketing Ideas: 10 Funny Insurance Agent Videos

10/5/2020

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Video marketing is expensive.
Video marketing is difficult.
Video marketing is impossible.

False, False, False.

You don’t need to graduate from film school to create a fun or interesting video to help market your insurance agency.

Here’s 10 insurance agent YouTube videos that will prove that it’s not expensive, it’s not difficult, and it’s far from impossible.

Enjoy!

P.S. If you want 31 other video marketing ideas, read this article.

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14 Baby Steps to Insurance Agency Greatness

9/7/2020

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Baby steps.

If you’ve seen “What About Bob?” you know what I’m talking about.

It might be just a movie, but I still think Dr. Leo Marvin was on to something. Baby steps are important for anyone trying to make a change, including insurance agents like you.

I’ve seen a lot of agents attempt major improvements in their agency only to fall flat. You and your staff are creatures of habit and when new habits require too much change from current ones – it won’t last.

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9 Insurance Agent Social Media Tips That Are Total Bull Sh*t

5/4/2020

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There’s no shortage of “experts” with social media marketing advice for insurance agents.

Too bad most of it is bull sh*t.

And since I see this BS every day I figured it be a good idea to point it out so you don’t step in it.

There’s a lot of reasons for all the bad advice out there, but it’s mostly based on a few bull sh*t assumptions:

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The Insurance Agency Facebook Marketing Strategy That Works

3/2/2020

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A lot of insurance agents are frustrated with Facebook.

They ask me things like:

“What can I post about insurance that’s interesting?”
“Where will I find the time to do all this?”
“How is this going to get me more quotes?”

These are all valid concerns and to be 100% honest with you, I think a lot of insurance agents will never crack that code.

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18 Ways to Sell Insurance on Social Media Under the Radar

2/3/2020

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Have you heard about the “magic ratio” for business Facebook pages?

The social media “gurus” love to talk about it.

They say your Facebook posts should be 80% interesting content and 20% sales stuff.

Or was it 90-10? Maybe 75-25?

I forget.

Anyways, I don’t buy into it because I think it sends the wrong message.

Especially to insurance agents!

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24+ Essential iPhone Apps for Insurance Agents

10/7/2019

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Insurance Information Apps for Insurance Agents

Kelly Blue Book

There’s probably a lot of ways to use this app on the job, but one instance where it really comes in handy is when you’re trying to help a client decide whether to purchase collision and comprehensive coverage. Faster than you could do on kbb.com, this app will give you a value for any car super fast. Bonus tip: take a screenshot of your client’s car value in this app by clicking the home and power buttons at the same time. Then go to your photos and you can email it to them directly.

Life Foundation

This life insurance needs calculator from the Life Foundation is a great resource for helping a client determine how much they really need to keep their family afloat. There’s nothing here you haven’t seen before, but it’s a good tool from a great organization. Bonus Tip: Recommend this app to a prospective client before meeting with them – it might put them in the right mindset going into the meeting and you don’t have to worry about them being pitched another company’s policy from the app.

Insurance Journal

Not too many bells and whistles with this app, but as one of the largest and most long-standing news publishers in the insurance industry, Insurance Journal is a great resource. I personally use RSS feeds and Twitter to get information from Insurance Journal and I don’t use this app, but it seems to be pretty simple. It’s basically just news feeds, but I like the way they break down information into regions – since there’s already so much information on IJ it’s helpful to narrow it down in this way.

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InsuranceSplash Blog

28 Ways to Get More Insurance Agency Facebook Fans & Followers

19 Reasons to Contact Your New Insurance Clients

31 Video Marketing Strategies and Ideas for Insurance Agents

Easiest Way to Get More Insurance Agency Facebook Post Views

YouTube Insurance Marketing Ideas: 10 Funny Insurance Agent Videos

14 Baby Steps to Insurance Agency Greatness

9 Insurance Agent Social Media Tips That Are Total Bull Sh*t

The Insurance Agency Facebook Marketing Strategy That Works

18 Ways to Sell Insurance on Social Media Under the Radar

24+ Essential iPhone Apps for Insurance Agents

Insurance Information Apps for Insurance Agents

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Insurance Information Apps for Insurance Agents