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InsuranceSplash Blog

How to Setup Your First Insurance Agency Facebook Ad

11/6/2017

1 Comment

 
Facebook Application
​Thinking about trying Facebook ads?

You’re in the right place.

Facebook has many ad types and there are countless strategies, ideas, and tips you could implement but that’s not what this article is about.

This is a quick tutorial for setting up the easiest, quickest, and one of the the most successful Facebook ads an insurance agency could run in under 10 minutes.

You don’t have to worry about writing any fancy headlines or clever ad copy and it displays within the news feed (as opposed to the right column) so people are much more likely to see it.


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1 Comment

Google Analytics: 5 Tips for Insurance Agency Website Marketing

10/2/2017

4 Comments

 
​Insurance agents always ask me for the one most important way to improve their website marketing.

My response is always the same…

“Before you do anything else, install Google Analytics.”
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4 Comments

How to Make The Perfect Insurance Agency Yelp Profile

3/6/2017

1 Comment

 
​Is your agency optimized for Yelp?

Yelp is a website and mobile phone app used by hundreds of millions of people to review, compare and find local businesses like yours.

If you ignore Yelp, sometime soon a disgruntled customer will write a damning review about your agency and you won’t even know!
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​It will be the only impression thousands in your community get about your business and will be on the first page of Google for any customer or prospect who searches for your agency!

But it doesn’t have to be that way.

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1 Comment

How to Be a Better Insurance Agent: 24 New Year’s Resolutions

2/6/2017

3 Comments

 
​Do you have any resolutions this year?

Planning to lose weight, quit smoking, or drink less?

How about professionally?

It’s too late to make any changes to last year’s results, but now is a great time to make a decision to start a new habit or process to help your insurance agency be more successful next year.
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I’m issuing you a challenge right now:

Choose ONE idea from this list (there’s 24!) and decide today to follow through with it next year.

Symbolic or not, there’s no better time to turn the page and start something new.

Here’s 24 ways to be a better insurance agent this year. Choose one.

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3 Comments

Building Sales Leads for A New Insurance Agency

12/5/2016

1 Comment

 
Q&A
Hi John,

I am just starting my new career path in the insurance world. I stumbled across your website when researching the job opportunity and have jotted down MANY of your marketing ideas/suggestions that I’m sure I’ll be using. I love the creativity. I know this may be a long shot, but I thought I would reach out to see if perhaps you have some prospecting advice you might be able to give to a newbie…

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1 Comment

How I Get Smarter Four Hours Every Week and You Can Too!

10/3/2016

2 Comments

 
The average American spends 50.2 minutes commuting back and forth to work every day. (Source: U.S. Census)

If your commute is typical you’ll waste:
  • 4 hours, 11 minutes next week.
  • 18 hours, 8 minutes next month. 
  • 9 full days, 1 hour, 32 minutes next year!
There’s many things to do while driving (I see them all here in Miami).
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2 Comments

15 Social Media Tips to Boost Your Traditional Insurance Marketing

9/5/2016

5 Comments

 
​“How can I generate leads from Facebook?”

You can’t.

At least that’s the answer I give to most of the agents that ask me that question on a daily basis.

Let me clarify: You can, but I think it’s the wrong approach.
Insurance Concept
​Using social media to generate leads is like throwing a birthday party for your kid so you can give insurance quotes to the guests.

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5 Comments

Get More Online Reviews for Your Insurance Agency

3/7/2016

5 Comments

 
​I’m tired of agents telling me they have no control over whether a customer goes online and writes a review of their business.  This is FALSE!

With a little creativity, its easy to get lots of customer reviews.  Here’s 10 foolproof ways to do it today.
Thumbs Up

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5 Comments

Are You Viewed Online as a Problem Solver?

2/1/2016

0 Comments

 
​Friday is guest post day at InsuranceSplash and today’s guest is Mark McCrell from Underground Elephant.

I remember how it all started for me years ago.

After putting off the inevitable for far too long, I forced myself to sit down in front of my computer with the explicit purpose of starting a blog.

But I had no clue how to go about it. In fact, for a long time I felt like I was wasting my time.
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0 Comments

Get Every Customer to Join Your Insurance Agency’s Social Network

1/4/2016

1 Comment

 
​One of the most important signals search engines are currently using to rank insurance agencies is the social graph.  Having a big following of customers connected to you through Facebook and Twitter etc. helps your search rankings and it also improves your ability to upsell and gain referrals from your existing book of business.  It’s an all-around winner.

Let me show you how to get every customer to join your social network.
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1 Comment
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