Customers love discounts.
For a long time I didn’t get it, I thought all that mattered was the final price.
Just give ‘em the discounts and that’s it… Right?
My mind completely changed after one sales conversation 5 years ago.
I was listening in on a live phone call of a producer quoting a prospect and throughout the entire conversation the producer just kept talking about discounts.
Discount this, discount that. Discount, discount, discount, over and over…