The First Impression Checklist for Insurance Agency Websites

​I see a lot of insurance agency websites.

Hundreds…

And one thing I pay attention to every time is my first-impression.

Studies show your website has under 3 seconds to form a first impression with visitors.

​A website visitor’s first impression can keep them on the site longer, determine whether they actually contact you, and it effects the entire business relationship forever!

And I promise the first impression DOESN’T come from that mission statement you wrote about your “commitment to excellence”.

When people visit your website for the first time they form a conscious and subconscious impression about what it’s like to do business with you.

• Is this agency easy to do business with?
• Is this agency stuck in the past or forward-thinking?
• Does the agency look professional and successful?

You should be able to save it to your computer to edit and save, or you can print it out and write all over it.

​If you have any comments or feedback please let me know in the comments below and don’t forget to click the “Like” button if you like this type of material.

And please feel free to share this with any insurance agents, sales managers, or web designers you know.

Hope this helps,

John