A website visitor’s first impression can keep them on the site longer, determine whether they actually contact you, and it effects the entire business relationship forever! And I promise the first impression DOESN’T come from that mission statement you wrote about your “commitment to excellence”. When people visit your website for the first time they form a conscious and subconscious impression about what it’s like to do business with you.
If you have any comments or feedback please let me know in the comments below and don’t forget to click the “Like” button if you like this type of material.
And please feel free to share this with any insurance agents, sales managers, or web designers you know. Hope this helps, John
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