The First Impression Checklist for Insurance Agency Websites

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-website-usability-problemsI see a lot of insurance agency websites.


And one thing I pay attention to every time is my first-impression. You can check out best web hosting canada, they can help improve the loading time of your website for a better first impression from potential clients. You can check out the best web hosting services, they can help improve the loading time of your website for a better first impression from potential clients, just be sure to check   hosting comparison  articles first.

Studies show your website has under 3 seconds to form a first impression with visitors.

You might not think that your website is a target for hacking. The truth is, however, that all websites are targets for hackers. It is best to take action to mitigate the threat from hackers before you end up being a victim. team will build a profile of individuals who could be susceptible to such an attack within your organisation.

A website visitor’s first impression can keep them on the site longer, determine whether they actually contact you, and it effects the entire business relationship forever!

And I promise the first impression DOESN’T come from that mission statement you wrote about your “commitment to excellence”.

When people visit your website for the first time they form a conscious and subconscious impression about what it’s like to do business with you.

  • Is this agency easy to do business with?
  • Is this agency stuck in the past or forward-thinking?
  • Does the agency look professional and successful?

You should be able to save it to your computer to edit and save, or you can print it out and write all over it.


If you have any comments or feedback please let me know in the comments below and don’t forget to click the “Like” button if you like this type of material.

And please feel free to share this with any insurance agents, sales managers, or web designers you know.

Hope this helps,


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John F. Carroll

John F. Carroll is the founder and CEO of InsuranceSplash. For years, John has consulted insurance agencies with internet marketing and sales strategy and he is dedicated to making insurance marketing easy and effective for all insurance agents. If you're an agent, connect with John on LinkedIn, he wants to connect with you!

Comments (3)

  • Yen


    John, Thanks for the pdf file download. I will go through with my IT dept staff for this check list to followed.



  • Al


    John, Good info. Please send me your top 10 website links. I would like to see some ideas. Thanks so much. Al


    • John F. Carroll


      Hi Al, glad you liked the article. Can you be a bit more specific with this request? I don’t understand… Thanks, John


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