How to Start an Insurance Agent Blog in 4 Minutes

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

start-insurance-blogStarting an insurance blog is easy.

It’s also quick (which I’ll prove below).

Five minutes from right now you could be the proud owner of your own website with:

  • Your domain name (www.yourname.com?)
  • The easiest web publishing system.
  • And exposure to every insurance buyer on earth.

For under 10 bucks a month.

There are two specific groups of InsuranceSplash readers that would especially benefit from starting their own insurance blog:

24 Strategies To Sell As Much Insurance as Possible ASAP

Written by John F. Carroll on . Posted in Lead Generation, Sales, Social Media

Every day I get messages like this:

Agent: “John, your marketing ideas are great… unfortunately I need strategies that are easy, cheap, and will sell policies today. What secrets have you been holding back that fit this criteria?”

Me: “Hmmm…I could try to get you a job at the GEICO call center…”

I don’t really say that. I usually try to explain that no worthwhile marketing brings overnight results but that’s good because the harder it is, the greater your competitive advantage if you can execute. (I do believe this).

But this week I thought to myself – why not give ‘em what they want?

At some point every agent needs a few quick sales to make a quota, get a bigger bonus, or keep the doors open. Why not put together a list of ideas for you to reference the next time you have to ask yourself,

“How Can I Sell As Much Insurance As Possible As Soon As Possible?”

For the most part, these are not long-term strategies. You can’t harass your friends, clients, email list, and spouse 100% of the time and be consistently successful. But when you’re in a bind, this list will provide actionable ideas to give yourself the boost you need to make your numbers and get your bonus! (You might want to bookmark this article for later)

Who knows… One idea from this page used at the right time just might make you an extra $10,000 bonus at some point in your career!

How to Get Your Contact Info In Your Client’s Phone Instantly

Written by John F. Carroll on . Posted in Customer Service, Email, Lead Generation, Mobile, Technology

qr-code-address-book-insuranceGetting your contact information into a client’s cell phone is a huge marketing opportunity for insurance agents.

Clients with your contact info in their phone:

  1. Refer you more since they always have your contact info handy.
  2. Have a better customer experience since they’ll call you before a small problem becomes a big problem.
  3. Buy more lines of insurance because they’ll call you about another coverage before it slips their mind.
  4. Have smoother claims because they’ll be able to reach you throughout the claim process if there’s a concern. (especially right after it happens)
  5. And they renew more because they feel a closer bond with your agency

The customer’s connection with your agency strengthens each time they see your name in their address book right next to the friends and family!

16 Internet Marketing Mistakes Insurance Agents Make On Purpose

Written by John F. Carroll on . Posted in Email, Lead Generation, SEO, Social Media

internet-marketing-mistakes-for-insurance-agentsI love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

  1. Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
  2. Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.

In this article, I’m focusing on the “Errors of Commission” – the things agents do on purpose to get a positive result while actually doing the opposite.

Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

Sell More Insurance Using Social Proof: 29 Clever Sales Tricks

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales, Social Media

social-proof-sellingMost people don’t understand insurance.

They don’t want to.

But buying the wrong insurance could cost thousands of dollars.

And when we need to make an important decision we don’t fully understand, we all do the same thing.

We do what we think everyone else did.

Social proof tells us what everyone else is doing so we can make the same decision and (hopefully) avoid a mistake.

15 Ways to Get Your Insurance Agency Shared on Other Facebook Pages

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales, Social Media

agent-recommendationI saw something on Facebook last week that put a huge smile on my face.

I was reading through my news feed and saw a post from one of my personal connections about an amazing customer experience with their insurance agent.

It was a glowing endorsement from someone who called their agent about a rate hike and wound up saving money.

(I have no idea what she gave up but that’s not the point here)

As of right now, that post has received 21 likes, 8 comments and I’d guess it’s probably been seen by over 1,000 people in Syracuse where the agent does business.  (my beloved, but not missed, hometown).

How to Setup Your First Insurance Agency Facebook Ad

Written by John F. Carroll on . Posted in Lead Generation, Social Media

insurance-facebook-adThinking about trying Facebook ads?

You’re in the right place.

Facebook has many ad types and there are countless strategies, ideas, and tips you could implement but that’s not what this article is about.

This is a quick tutorial for setting up the easiest, quickest, and one of the the most successful Facebook ads an insurance agency could run in under 10 minutes.

You don’t have to worry about writing any fancy headlines or clever ad copy and it displays within the news feed (as opposed to the right column) so people are much more likely to see it.