How To Use Call Tracking Numbers for Insurance Advertising

Written by John F. Carroll on . Posted in Lead Generation, Mobile, Technology

I cringe when agents tell me about spending thousands of dollars on advertising that doesn’t generate leads.

And I’d be rich if I got a quarter every time an agent asked me: “Can you believe I spent (large number of) dollars and NOT ONE PHONE CALL?”

I’d bet all those quarters that you’ve said that yourself once or twice…

So how can you really know which advertising methods generate the most phone calls?

Of course you should ask new leads how they found you, but tracking and measuring to determine true ROI with that method is easier said than done.

The answer is cheap, easy, and accurate: use call tracking numbers.

Facebook EdgeRank Explained: What Insurance Agents Need to Know

Written by John F. Carroll on . Posted in Lead Generation, Social Media

Your number of Facebook Fans is irrelevant.

Okay… that’s not entirely true but I’m trying to make a point:

It doesn’t matter how many Facebook fans you have if none of them ever see your content.

This is a major problem for the majority of insurance agents on Facebook.

You see, Facebook is giving more visibility to major brands and less to small businesses like your agency.

How to Find Trustworthy Marketing Companies for Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Sales, SEO, Social Media, Technology

turstworthy-insurance-marketing-companiesWhen’s the last time you made a bad purchase for your business?

Don’t lie.

For me it was just last week.

Last Wednesday I found out a service I used on one of my websites (not this site) had been sending my visitors to a different website against their will.

I felt angry. I felt betrayed. I felt dumb.

I also felt poor because the lost traffic over several months cost me a lot of money!

Free Downloadable PDF To Generate Insurance Agency Yelp Reviews

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agent-yelpOnline reviews are a huge part of your agency’s visibility.

They’re becoming more important every day based on consumer shopping behavior, social media, and search engine optimization factors.

On top of that, building online reviews is a totally underutilized strategy for insurance agents!

If you don’t believe online reviews are a HUGE opportunity for your agency it’s time to pull your head out of your a** the sand.

In the past week I bought a pair of sneakers, an e-book, and a rice cooker all based user reviews and I’m not alone.

21 Ways to Sell More Insurance Using Your Carrier’s Brand

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media

online-insurance-carriers-agentInsurance shopping behavior is changing.

Are you changing with it?

Compared to the past, today’s insurance shopper is more likely to do their own online research, decide what carrier to buy from…

And THEN contact an agent.

It’s still important to catch people at the beginning of their insurance shopping process, but I want you get you thinking about how to capture them at the end…

Right before they pull out their wallet!

How to Be a Thought Leader in the Insurance Sales Industry

Written by John F. Carroll on . Posted in Customer Service, Email, Humor, Lead Generation, Sales, SEO, Social Media, Technology

insurance-industry-thought-leadersHi. This is John Carroll.

Until very recently I’ve been the only writer here on the InsuranceSplash blog and I’m amazed how quickly it has grown.

For example, the article I published last Tuesday was read by over 1,000 people in 24 hours.

One year ago this blog didn’t even exist!

I attribute this incredible growth to two things:

  1. Providing actionable ideas and strategies.
  2. Kind readers (like you) sharing content with colleagues.

If it weren’t for readers like you, this resource wouldn’t exist.

Domain Name Forwarding Tricks for Insurance Marketing

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media, Technology

If terms like “URL Redirection” or “Domain Name Forwarding” send chills down your spine and make you want to click the “back” button, don’t do it!

I’m going to teach you an internet marketing trick that is really easy to use – domain forwarding.

I’ll give you some ideas how to use domain forwarding and I even created a video tutorial that shows you how to set it up with GoDaddy in under 4 minutes!

Let me show you how domain name forwarding can help you:

  • Get more website traffic
  • Grow your social network
  • Get more online quotes
  • Get more referrals
  • Get better Google rankings
  • And find out if your advertising is paying off.

Get More Calls For Insurance Quotes With Your Google Places Profile

Written by John F. Carroll on . Posted in Lead Generation, SEO, Social Media

Of course it helps your local search rankings when you build a complete profile within Google Places, but it’s also important to consider how your profile convinces people to either pick up the phone and call for an insurance quote or actually make a trip to your agency to buy a policy.

There are many things you can do to make sure that visitors to your Google Places profile will soon become customers.  Here’s 10 of my favorites:

#1 – Upload A Video Customer Testimonial

Every agency has at least a few insureds that are very fond of the service and willing to speak about it on video. Don’t worry about the quality, in fact the less professional the appearance, the more genuine it will seem.  Use your digital camera, iPhone, or get one of those cheap flip cams and get your customers to say a few words.