And I’d be rich if I got a quarter every time an agent asked me: “Can you believe I spent (large number of) dollars and NOT ONE PHONE CALL?”
I’d bet all those quarters that you’ve said that yourself once or twice…
So how can you really know which advertising methods generate the most phone calls?
Of course you should ask new leads how they found you, but tracking and measuring to determine true ROI with that method is easier said than done.
The answer is cheap, easy, and accurate: use call tracking numbers.