Are You Viewed Online as a Problem Solver?

Written by Guest Post on . Posted in Lead Generation, Sales, Social Media

problem-solvingFriday is guest post day at InsuranceSplash and today’s guest is Mark McCrell from Underground Elephant.

I remember how it all started for me years ago.

After putting off the inevitable for far too long, I forced myself to sit down in front of my computer with the explicit purpose of starting a blog.

But I had no clue how to go about it. In fact, for a long time I felt like I was wasting my time.

Get Every Customer to Join Your Insurance Agency’s Social Network

Written by John F. Carroll on . Posted in Lead Generation, Mobile, SEO, Social Media

One of the most important signals search engines are currently using to rank insurance agencies is the social graph.  Having a big following of customers connected to you through Facebook and Twitter etc. helps your search rankings and it also improves your ability to upsell and gain referrals from your existing book of business.  It’s an all-around winner.

Let me show you how to get every customer to join your social network.

How To Use Call Tracking Numbers for Insurance Advertising

Written by John F. Carroll on . Posted in Lead Generation, Mobile, Technology

I cringe when agents tell me about spending thousands of dollars on advertising that doesn’t generate leads.

And I’d be rich if I got a quarter every time an agent asked me: “Can you believe I spent (large number of) dollars and NOT ONE PHONE CALL?”

I’d bet all those quarters that you’ve said that yourself once or twice…

So how can you really know which advertising methods generate the most phone calls?

Of course you should ask new leads how they found you, but tracking and measuring to determine true ROI with that method is easier said than done.

The answer is cheap, easy, and accurate: use call tracking numbers.

Facebook EdgeRank Explained: What Insurance Agents Need to Know

Written by John F. Carroll on . Posted in Lead Generation, Social Media

Your number of Facebook Fans is irrelevant.

Okay… that’s not entirely true but I’m trying to make a point:

It doesn’t matter how many Facebook fans you have if none of them ever see your content.

This is a major problem for the majority of insurance agents on Facebook.

You see, Facebook is giving more visibility to major brands and less to small businesses like your agency.

How to Get More Facebook Fans For Your Agency – Part 1

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this first of a two part episode of Insurance Marketing, John Carroll shares  the secrets to getting hundreds of followers to your agency’s Facebook page!

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • What’s the first thing to determine BEFORE trying to grow your Facebook fans.
  • What is the most pathetic way to ask for Facebook followers and how to avoid it.
  • What are the 4 key elements to having a professional looking agency page.
  • How to get a link to your agency’s Facebook page on the top of your personal Facebook profile all the time.

How to Find Trustworthy Marketing Companies for Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Sales, SEO, Social Media, Technology

turstworthy-insurance-marketing-companiesWhen’s the last time you made a bad purchase for your business?

Don’t lie.

For me it was just last week.

Last Wednesday I found out a service I used on one of my websites (not this site) had been sending my visitors to a different website against their will.

I felt angry. I felt betrayed. I felt dumb.

I also felt poor because the lost traffic over several months cost me a lot of money!

Get More Referrals In Your Insurance Agency – Part 2 – Audio

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 15th edition of Insurance Marketing with John Carroll John discusses more great ways to boost referrals within your insurance agency.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • The mindset your salespeople need to boost referrals.
  • How to effectively ask for referrals in your email signature.
  • How to remove all the risk customers feel about referring your agency.

Free Downloadable PDF To Generate Insurance Agency Yelp Reviews

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agent-yelpOnline reviews are a huge part of your agency’s visibility.

They’re becoming more important every day based on consumer shopping behavior, social media, and search engine optimization factors.

On top of that, building online reviews is a totally underutilized strategy for insurance agents!

If you don’t believe online reviews are a HUGE opportunity for your agency it’s time to pull your head out of your a** the sand.

In the past week I bought a pair of sneakers, an e-book, and a rice cooker all based user reviews and I’m not alone.

How to Get More Facebook Fans For Your Agency – Part 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this second of a two part episode of Insurance Marketing, John Carroll shares  14 more actions to grow the number of active followers on your agency’s Facebook page!

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • A quick recap of numbers 1-14 that we discussed in the last episode
  • The right time to email your customer base about following your Facebook page.
  • The simplest way to run a contest on your Facebook page to get more likes.
  • A really cool and free tool to analyze your Facebook activities.

Optimize Your Insurance Agency for Apple iOS 6 Maps

Written by John F. Carroll on . Posted in Mobile, SEO, Technology

Since Apple released the latest iPhone operating system, iOS 6, last week, I have received a lot of email from frantic agents who can’t find their agency in the new maps and need my help.

I figured the agents who reached out to me represented a much larger population of agents with the same concern so I decided to write an article about how to ensure your agency is found on Apple maps.

While I’m at it, I’ll also explain how to optimize your agency to be one of the most prominent agencies in Apple maps.