15 Factors Hurting Your Insurance Agency Google Rankings

Written by John F. Carroll on . Posted in Mobile, SEO

Dear Google – Why do you hate me?

Ever wonder why your agency isn’t showing up at the top of Google’s search results? There are a lot of different things that move your agency up the ladder, but in this article I’m going to outline 15 factors known to hurt your insurance agency’s Google rankings.

Prerequisite: To understand this article, you should understand what a Google Places profile is.  If that doesn’t mean anything to you, read this first.

1 – Inconsistent Phone Numbers Across The Internet

Google wants to see only one phone number everywhere they find your agency information online. When Google sees more than one version of your phone number across the web, they lose confidence in the info they have for you and you get dropped to the bottom of the list.

9 Sales Tips From a Former Insurance Claim Adjuster

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 20th episode of Insurance Marketing with John Carroll, I share 9 important lessons that I learned long ago during my days as a claim adjuster that can translate to the world of insurance sales.

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Listen to this episode to find out:

  • Why convincing yourself you have the best product to offer is the first step to sales.
  • How to leverage local knowledge and experience to connect with prospects.
  • When and why it’s important to keep notes about personal information your clients share with you.

Having Fun in Your Insurance Agency: 30+ Ideas (Audio)

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this episode of Insurance Marketing, John Carroll shares  31 awesome ways to make your insurance agency more fun!

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Listen to this episode to find out:

  • How to make contests that get more sales by not focusing on sales.
  • How to make sales bonuses more exciting by using cash.
  • More ideas to celebrate and reward your agency successes.
  • How to track records in your agency just like sports and how to promote your record breakers publicly.

Get More Referrals In Your Insurance Agency – Part 1 of 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this episode of Insurance Marketing with John Carroll shares 9 actionable tactics you can use to get more referrals in your insurance agency.

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Listen to this episode to find out:

  • The attitude shift you need to make in order to boost referrals.
  • The hidden value of creating a formal referral reward program.
  • The tip with your client’s cell phones to increase referrals.
  • How to practice and perfect your referral conversations.

34 Customer Loyalty Strategies for Insurance Agents – Part 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this podcast episode of Insurance Marketing I share 17 more actionable ways to boost your agency’s client loyalty and customer retention.

This is the second of 2 podcasts about the subject.

In this episode I’m discussing the second 17 and in the prior episode I discussed 17 other ideas.

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Listen to this episode to find out:

  • Why it should never be a slow month in your agency.
  • The secret to following up with your customers about their claims without getting yourself in trouble.

34 Customer Loyalty Strategies for Insurance Agents – Part 1

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this podcast episode of Insurance Marketing I share 17 creative and actionable ways to improve your agency’s customer loyalty and retention.

This is the first of 2 podcasts about the subject. In this episode I’m discussing the first 17 and in the next episode I’ll share another 17 ideas to build loyalty.

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Listen to this episode to find out:

  • The number of policies with one customer that pushes your retention to practically 100%.
  • Why offering annual coverage reviews helps customer loyalty even if no one ever agrees to have one.

Insurance Agent Networking Advice – Podcast 2 of 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast

This episode is the second in a two part series where I share 34 bits of advice for insurance agent networking.

In this episode I go through the next 17 and If you like these check out the previous 17 tips.

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Listen to this episode to find out:

  • Why wallflowers remember you better the next day.
  • How bringing a wingman can elevate your networking game.
  • The best type of questions to ask other business owners (instead of weather or politics).
  • The best information to remember about the people you meet.

Insurance Agent Networking Advice – Podcast 1 of 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast

The 8th episode of Insurance Marketing with John Carroll is the first in a two part series where I share 34 bits of advice for insurance agent networking.

In this episode I go through the first 17 and I’ll do the next 17 soon.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • Why networking is just as important for producers as agent owners.
  • How to make sure you’re perceived as a “connector”.
  • What’s the best time to show up for a networking event.

Sales Advice for New Insurance Agents and Producers

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast

In this 6th episode of Insurance Marketing with John Carroll I share 21 sales tips for new insurance agents and producers.

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Listen to this episode to find out:

  • How to connect with anyone of any age.
  • Why asking prospects about their kids helps you sell more.
  • How you can appear experienced even if it’s your very first day.
  • How to discuss the financial markets without sounding stupid.
  • How to overcome the age objection before it even comes up.
  • A better way to get psyched up for a big sales meeting.
  • How to avoid spewing features and using insurance jargon.
  • Why selling on price will get you fired.
  • And much more!

Internet Lead Mistakes Insurance Agents Make & How to Avoid Them

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast

In this 5th episode of Insurance Marketing with John Carroll I explain the 15 biggest mistakes insurance agents and producers make while working internet leads.

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Listen to this episode to find out:

  • Where internet leads come from.
  • What makes a lead 100X less valuable.
  • Why leads from one company seem better than another.
  • The best way to allocate leads within your agency.
  • How to get the maximum value from every lead.
  • The most common false objections internet leads give.
  • And the content marketing mistake I made with this podcast.