Your domain name plays a huge role in the online marketing success of your agency.
Let me explain…
If it’s too complicated clients won’t share it with their friends. If it’s too long no one will ever visit it. If it’s easily mis-spelled people will think you went out of business and your emails will be sent to the wrong address. If your domain name is cheesy, customers and prospects won’t take you seriously!
And if your domain name is easily forgotten, so is your agency.
Changing your domain name in the future is possible, but it’s a pain in the butt technologically, can damage your search rankings for years, and can force you to reprint thousands of dollars worth of business cards and other stationary.
Siteground vs Inmotion Hosting both web hosts are great. Sitegroud is slightly better for personal blogs and small to medium-sized websites, while Inmotion is a perfect option for large portals, resource-consuming apps and those expecting to expand with guaranteed reliability.
I want insurance agents like you to avoid domain name mistakes I’ve seen other agents make, so here’s a crash course on choosing the right domain name.