The Insurance Agency Facebook Marketing Strategy That Works

Written by John F. Carroll on . Posted in Lead Generation, Social Media, Technology

insurance-agency-facebook-marketing-strategyA lot of insurance agents are frustrated with Facebook.

They ask me things like:

  • “What can I post about insurance that’s interesting?”
  • “Where will I find the time to do all this?”
  • “How is this going to get me more quotes?”

These are all valid concerns and to be 100% honest with you, I think a lot of insurance agents will never crack that code.

18 Ways to Sell Insurance on Social Media Under the Radar

Written by John F. Carroll on . Posted in Lead Generation, Sales, Social Media

selling-insurance-on-facebookHave you heard about the “magic ratio” for business Facebook pages?

The social media “gurus” love to talk about it.

They say your Facebook posts should be 80% interesting content and 20% sales stuff.

Or was it 90-10? Maybe 75-25?

I forget.

Anyways, I don’t buy into it because I think it sends the wrong message.

Especially to insurance agents!

31 Ways to Make Your Insurance Agency the Happiest Place on Earth

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Humor, Sales

selling-insurance-can-be-funFor my first job out of college I sold long-distance phone service door-to-door.

I marched under the hot Albuquerque sun cold-calling on 50-100 businesses a day who couldn’t care less about long-distance and didn’t hesitate to tell me.

I wore Underarmour shirts so I wouldn’t sweat through my suit while driving to my territory in an AC-deprived ’95 Ford Aspire.

Want to know why I was able to keep selling day after day, week after week, month after month?

It was the most fun company I ever worked for.

21 Ways to Use Signs In Your Agency to Sell More Insurance

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Humor, Lead Generation, Sales

in-agency-signage-insuranceI’d like to introduce you to one of the most effective, affordable, and versatile tools in your insurance agency marketing arsenal:

The clear plastic sign.

(It’s also one of the most overlooked tools)

Clear plastic signs can convert any old piece of paper into a marketing message that automatically speaks to everyone who walks in your door!

You can get them online for under 10 bucks or maybe even cheaper over at your office supply store. To save further still, you can get mesh banners – which are a little flimsier, but still much better than no advertising at all!

I know most agencies already have these signs, but how much thought have you put into them?

Insurance Agency Customer Service – 22 Little Things That Are Huge!

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Lead Generation, Sales

A lot of agents think sales and customer service are two separate aspects of running an insurance agency.

I don’t – I think great customer service is a sales strategy.

If your entire book of business is thrilled to do business with you, loves interacting with your agency and feels appreciated as a customer you won’t need to prospect – you’d have a sales force of customers doing it for you!

The difference between giving an amazing customer experience and a horrible one is usually  just a few little things here and there that aren’t too hard if you establish processes in your agency to follow through with them.

Here are 22 little things you can do to improve your insurance agency’s customer service.  (I saved the most important one for last.)

24+ Essential iPhone Apps for Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Email, Mobile, SEO, Social Media, Technology

Insurance Information Apps for Insurance Agents

Kelly Blue Book

There’s probably a lot of ways to use this app on the job, but one instance where it really comes in handy is when you’re trying to help a client decide whether to purchase collision and comprehensive coverage.  Faster than you could do on, this app will give you a value for any car super fast. Bonus tip: take a screenshot of your client’s car value in this app by clicking the home and power buttons at the same time.  Then go to your photos and you can email it to them directly.

Life Foundation

This life insurance needs calculator from the Life Foundation is a great resource for helping a client determine how much they really need to keep their family afloat. There’s nothing here you haven’t seen before, but it’s a good tool from a great organization.  Bonus Tip: Recommend this app to a prospective client before meeting with them – it might put them in the right mindset going into the meeting and you don’t have to worry about them being pitched another company’s policy from the app.

Insurance Discussions

This app is from the guys at and it’s not bad. is the most active online insurance agent forum and this app does a pretty good job of allowing you to participate like you would on the website.  I’m not a big forum junkie and I don’t personally use this app so if you use it please leave some insights in the comments and I’ll update this section.

How to Get Hired as an Insurance Agent: 12 Insider Secrets

Written by John F. Carroll on . Posted in Agency Management, Sales

insurance-agency-job-interviewSo you want to get hired as an insurance agent?

I can help.

I’ve been working with insurance agents for years. Thousands of agents from every corner of the globe and I understand how they think.

Understanding what motivates a hiring insurance agent along with his or her fears makes it easy to make the right impression and get the job.

Forget about the crap you read over on Careerbuilder. This is what you need to know.

Follow my 12 insider secrets and you’re going to own the interview, impress the hiring agent, and get the job.

Just promise me you’re going to work hard once you’re hired. Okay?

33 Ideas to Dominate Local Insurance Agency Marketing

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Sales, Social Media

local-insurance-marketingBillion-dollar companies want to steal all your customers.

You know who they are.

And they’re setup to do it with:

  • better technology
  • better call centers
  • better websites
  • better branding
  • better search rankings
  • and WAY, WAY, WAY more money!

They’re better equipped than you in almost every way… except one.

Attention-Grabbing Quotes: 22 Ways to Get More Callbacks

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 22nd episode of Insurance Marketing, I share 22 ways to make people pay attention to your quotes and respond.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • Why your quoting technology does not need to hold you back.
  • What to include a picture of in your quotes to get people’s attention.
  • Ways to use color to capture people’s attention.
  • Ways to use personalized video to personalize quotes.

Get Every Client’s Neighbor To Ask You For an Insurance Quote

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales

Want a secret to getting referrals from every homeowner client?

Actually, it could probably work for a any insurance line but this technique works best with property coverage so let’s start there.

It’s easy, effective, and if you execute correctly all your clients’ neighbors will be begging you for a quote.

It works great during new business since it ties in well with your information gathering but you can tweak it to work on existing clients too.

For simplicity, let’s pretend you’re at new business…

Step 1 – Ask The Setup Question

In the early stages of information gathering for a homeowner’s quote ask the client this question: