Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

Sell More Insurance Using Social Proof: 29 Clever Sales Tricks

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales, Social Media

social-proof-sellingMost people don’t understand insurance.

They don’t want to.

But buying the wrong insurance could cost thousands of dollars.

And when we need to make an important decision we don’t fully understand, we all do the same thing.

We do what we think everyone else did.

Social proof tells us what everyone else is doing so we can make the same decision and (hopefully) avoid a mistake.

When Selling Insurance Sucks… These Songs Will Help.

Written by John F. Carroll on . Posted in Humor, Sales

Let’s face it, sometimes selling insurance really sucks.

We’ve all had days when it feels like you just can’t catch a break. Your leads are crappy, nobody answers your calls,  your appointments all cancel and then underwriting sends an email to let you know they just rejected the biggest policy you wrote last month!

Trying to sell insurance when you’re feeling down is just a waste of time.  So if going home isn’t an option for you, pop in your headphones or turn up the speakers so the whole office can listen because here’s a bunch of songs that will lift your spirits and help you get another referral, x-date, or sale!!!

1. Don’t Worry Be Happy – Bobby McFerrin

YouTube Marketing Ideas for Insurance Agents – Part 1

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastThis episode of Insurance Marketing is the first of a two part episode about ideas for video marketing for insurance agents, I’m going to share 15 ideas to leverage video in your marketing.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • The biggest excuse agents use to avoid using video and why it’s 100% wrong.
  • The demographic trick with your client testimonials that helps sell the agency better.
  • The easy trick to make your testimonials sell better for your agency.

15 Ways to Get Your Insurance Agency Shared on Other Facebook Pages

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales, Social Media

agent-recommendationI saw something on Facebook last week that put a huge smile on my face.

I was reading through my news feed and saw a post from one of my personal connections about an amazing customer experience with their insurance agent.

It was a glowing endorsement from someone who called their agent about a rate hike and wound up saving money.

(I have no idea what she gave up but that’s not the point here)

As of right now, that post has received 21 likes, 8 comments and I’d guess it’s probably been seen by over 1,000 people in Syracuse where the agent does business.  (my beloved, but not missed, hometown).

The Most Important Question About Your Insurance Agency

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales

insurance-agent-motivationAbout 7 months ago I watched a presentation by Simon Sinek that changed my perspective about business forever.

In fact, you wouldn’t be reading this article right now if I hadn’t.

It was my inspiration for starting this blog and a number of other projects over the past 7 months that have grown the awareness of my brand, InsuranceSplash, tremendously.

It’s so rare to come across advice that is so simple and profound at the same time.

I just had to share it with you.

Beware the Insurance Agent Success Trap

Written by Guest Post on . Posted in Agency Management, Sales

Special thanks to Dan Weedin for contributing today’s article. Learn more about Mr. Weedin in his bio below this article.

successful-insurance-agency-problemsSuccess is supposed to be a good thing, right? After all, isn’t that what we all strive to attain? If we work hard, do the right things, and never quit, we will ultimately earn that success we so desperately crave.

The problem is that it’s a trap.

The worst thing that can happen to any insurance professional is that they attain success and get snared by it and lay wasting away in “The Success trap” for the rest of their career. If you’d like to find out how to avoid this fate, keep reading!

Let’s first define exactly what The Success Trap is, so you will know it when you trip over it. My professional coach and mentor, Alan Weiss introduced The Success Trap in his work with solo practitioner consultants. It works the same with insurance professionals. Here is how Alan defines it…

YouTube Video Marketing Ideas for Insurance Agents – Part 2

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastThis episode of Insurance Marketing is the second of a two part episode about ideas for video marketing for insurance agents, I’m going to share 17 more ideas to use video marketing in your agency.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to easily create a year-in-review slideshow video.
  • A simple trick to make it easy to create safety videos.
  • How to embrace your local community using video.

How to Setup Your First Insurance Agency Facebook Ad

Written by John F. Carroll on . Posted in Lead Generation, Social Media

insurance-facebook-adThinking about trying Facebook ads?

You’re in the right place.

Facebook has many ad types and there are countless strategies, ideas, and tips you could implement but that’s not what this article is about.

This is a quick tutorial for setting up the easiest, quickest, and one of the the most successful Facebook ads an insurance agency could run in under 10 minutes.

You don’t have to worry about writing any fancy headlines or clever ad copy and it displays within the news feed (as opposed to the right column) so people are much more likely to see it.