Google Analytics: 5 Tips for Insurance Agency Website Marketing

Written by John F. Carroll on . Posted in Lead Generation, Mobile, SEO, Social Media, Technology

google-analyticsInsurance agents always ask me for the one most important way to improve their website marketing.

My response is always the same…

“Before you do anything else, install Google Analytics.”

What is Google Analytics?

Google Analytics is a 100% free tool for your website that tracks:

  1. How many people visited your site
  2. How people found your site
  3. What people did on your site.
  4. And A LOT MORE!

Why Do Insurance Agents Need Google Analytics?

Hiring Producers – 25 Tips to Hire Top Insurance Salespeople

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 21st episode of Insurance Marketing, I share 25 tips to hire the best insurance salespeople into your agency.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • The two biggest reasons experienced producers are less attractive to hire for your agency.
  • The job applicants you absolutely must avoid at all costs.
  •  Who’s really better at sales? Extroverts or introverts?

18 Processes To Make Your Insurance Agency Successful

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this 19th episode of Insurance Marketing with John Carroll, I share 18 processes to make your agency more efficient and successful.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • Why establishing processes in your agency can make the difference between succeeding and failing.
  • What factors should be considered for developing a sales process.
  • What should be included in your referral process?

Screen Sharing for Insurance Agency Sales, Service and Productivity

Written by John F. Carroll on . Posted in Customer Service, Sales, Technology

screen-sharing-insuranceSharing is caring.

At least that’s what my 3 year old likes to say.

I don’t know if she’s right but I haven’t had a bowl of ice cream to myself in months.

This article isn’t about ice cream though, it’s about sharing.

Screen sharing…

I’ve been using a free online tool to share my computer screen with people in other parts of the world and I am so blown away by how easy and quick it is…

I had to share it with you.

Before you get skeptical know this: The free version of the tool is all you’ll ever need and I have absolutely zero connection with this company, other than I really value their tool and think it could come in handy for insurance agents like you.

Easy Trick to Sell Insurance Benefits So That You Can Be Rich

Written by John F. Carroll on . Posted in Sales

637 benefits here. Can you name ‘em?

Features Tell, Benefits Sell!

I’m sure you’ve heard that one before. We all have. You can’t be in sales a day without hearing it.

I’m not going to argue whether features or benefits sell insurance or whether it’s price, perceived value, trust, a pretty face, or telling cheesy jokes.  But I know in my heart that you will sell more insurance with language that clearly explains to the prospect what’s in it for them (a.k.a. the benefit).

It sounds easy enough – except that it’s not!

I’ve run countless sales workshops with the standard “write the feature on the left and benefit on the right” and of the agents that get it, only a tiny percentage transfer that skill effectively when talking to live prospects.

So I’d like to teach you the easy trick to force yourself to sell insurance benefits so that you can sell more insurance so that you can make more commissions so that you can be rich so that you can drink mojitos on the beach in the Bahamas every day!

How to Find and Fix Your Insurance Agency’s Biggest Challenges

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales

insurance-agency-problems-questionnaireAsk your staff.

That’s the main idea here.

Wait… there’s more.

I wanted to make the process effective and easy so I developed a resource and a plan for any insurance agent to use.

I created this plan with three main principles in mind:

  1. Simple solutions to your agency’s biggest problems deliver the best ROI.
  2. Your staff knows A LOT about your agency’s challenges.
  3. Changes in your agency work better with buy-in from the staff.

Insurance Discounts: 14 Ways Agents Can Use Discounts to Sell More

Written by John F. Carroll on . Posted in Customer Service, Sales

insurance-discounts-salesCustomers love discounts.

For a long time I didn’t get it, I thought all that mattered was the final price.

Just give ‘em the discounts and that’s it… Right?

Wrong.

My mind completely changed after one sales conversation 5 years ago.

I was listening in on a live phone call of a producer quoting a prospect and throughout the entire conversation the producer just kept talking about discounts.

Discount this, discount that. Discount, discount, discount, over and over…

How to Make The Perfect Insurance Agency Yelp Profile

Written by John F. Carroll on . Posted in Lead Generation, Mobile, SEO, Social Media

Is your agency optimized for Yelp?

Yelp is a website and mobile phone app used by hundreds of millions of people to review, compare and find local businesses like yours.

If you ignore Yelp, sometime soon a disgruntled customer will write a damning review about your agency and you won’t even know!

It will be the only impression thousands in your community get about your business and will be on the first page of Google for any customer or prospect who searches for your agency!

But it doesn’t have to be that way…

You can actually use Yelp to grow your business and brand by:

How to Be a Better Insurance Agent: 24 New Year’s Resolutions

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Sales, Social Media

being-a-better-insurance-agentDo you have any resolutions this year?

Planning to lose weight, quit smoking, or drink less?

How about professionally?

It’s too late to make any changes to last year’s results, but now is a great time to make a decision to start a new habit or process to help your insurance agency be more successful next year.

I’m issuing you a challenge right now:

Choose ONE idea from this list (there’s 24!) and decide today to follow through with it next year.

Symbolic or not, there’s no better time to turn the page and start something new.

Here’s 24 ways to be a better insurance agent this year. Choose one.

9 Reasons to Subscribe to Insurance Marketing with John Carroll

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - PodcastIn this first episode of Insurance Marketing with John Carroll, I explain 9 reasons every insurance agent should subscribe to this podcast.

Click Here to Subscribe Via iTunes

Listen to this episode to find out:

  • How I’m going to help you make more money.
  • What tips and strategies I’ll be providing  in future episodes.
  • Why podcasts help you gain hours of productivity every week!

Resources mentioned in this podcast include:

  1. Yes!: 50 Scientifically Proven Ways to Be Persuasive
  2. Agent Question Hotline: 1-877-871-9589
  3. Seth Godin Website
  4. Purple Cow: Transform Your Business by Being Remarkable

I’m a podcast virgin, so I welcome all the constructive criticism you may have of this first episode in the comments below. :)

And thanks again to all my followers for your continued support. It’s your encouragement that keeps me creating helpful content for insurance agents in new and exciting ways like this!

Thank you so much,
John