Internet Lead Mistakes Insurance Agents Make & How to Avoid Them

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast

In this 5th episode of Insurance Marketing with John Carroll I explain the 15 biggest mistakes insurance agents and producers make while working internet leads.

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Listen to this episode to find out:

  • Where internet leads come from.
  • What makes a lead 100X less valuable.
  • Why leads from one company seem better than another.
  • The best way to allocate leads within your agency.
  • How to get the maximum value from every lead.
  • The most common false objections internet leads give.
  • And the content marketing mistake I made with this podcast.

Online Reviews: Why They’re Important and 10 Tips to Get More

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast In this episode of Insurance Marketing with John Carroll I explain why positive online reviews are so important for your insurance agency and I provide 10 tips for obtaining them.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to protect your agency from negative reviews.
  • 2 Tactics to avoid getting on the Google and Yelp “naughty list”.
  • What is the best website to get online reviews.
  • The simple ice-breaking question to ask clients for a review.
  • John’s secret tip for setting up your website to prevent unhappy clients from giving bad reviews.
  • How to identify the best customers to get reviews from.
  • The one exception to writing fake reviews and how to do it.

Google SEO: Part 2 – Tricks, Tips and Resources for #1 Rankings

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast In this 3rd episode of Insurance Marketing with John Carroll I explain tools and tricks to optimize your insurance agency to show up at the top of Google search results.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to get #1 rankings on Google.
  • How “black-hat” SEO can destroy your rankings.
  • The detrimental step to take PRIOR TO ANY optimization.
  • Exactly what people near you are searching for on Google.
  • The most effective way to verify your Google business listing.
  • The best categories for your Google business profile.
  • How to get a professional web video created for your agency for $5.

Google SEO: Part 1 – Local Ranking Factors for Insurance Agents

Written by John F. Carroll on . Posted in Podcasts

Insurance Marketing with John Carroll - Podcast

In Part 1 of this 2 part podcast I explain the factors Google uses to determine your search engine ranking.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

  • How to get everyone within 5 miles of your agency to see your business on Google.
  • The 3 factors Google officially admits using when ranking local businesses.
  • The 5 major categories of local ranking factors.
  • The major advantage captive agents have, and how to combat it.
  • What is an online citation and how it affects your rankings.