PDF Tip Sheet for New Insurance Agents & Producers – 21 Sales Tips

Written by John F. Carroll on . Posted in Agency Management, Sales

sales-tips-pdf-downloadAbout a year ago, I wrote an article full of sales tips for new insurance agents and producers.

(You can read that article here)

It’s been one of the most popular articles I’ve written and I’ve received a LOT of positive feedback from new agents and trainers of new agents.

About a month ago, an InsuranceSplash reader asked if she could use the content in her company’s newsletter and I was more than happy to say yes.

What I never expected, though, was how amazing her version would be!

26 Ways to Get More Sales From Insurance Producers

Written by John F. Carroll on . Posted in Agency Management, Sales

sales-producer-supportWant more sales from your producers?

Stupid question, huh?

Getting the most from your salespeople is one of the biggest roles of an agency owner but it’s also one of the most difficult.

I’ve worked with hundreds of agents across the US, and the ability to draw the most from their producers is a quality I’ve seen in the most successful agents.

Insurance Lead ROI Calculator: FREE Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Sales, Technology

insurance-lead-roi-calculator-introBuying insurance leads is expensive.

I hear that from agents every single day and I agree 100%.

But that doesn’t mean they shouldn’t play an important role in your marketing.

Where else could you spend money right now and be on the phone with an active insurance shopper within minutes?

What other marketing initiatives do you have that are so easy to track the results of?

28 Ways to Get More Insurance Agency Facebook Fans & Followers

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Sales, Social Media

insurance-agency-facebook-likes“John – How can I get more Facebook likes?”

I get this question every day so I’m willing to bet you’ve probably asked it yourself.

Am I right?

I usually answer by explaining how it’s not the number of fans but the engagement of fans that really matters.

That’s still true, but you know what?

When you have a lot of Facebook followers:

  • People think you’re more popular.
  • People think you’re more established.
  • New people are more likely to follow you.
  • Prospects are more likely to trust and buy from you.
  • You’ll have a lot more “friends of followers” to advertise to.
  • And let’s face it – It feels good to have more likes than the agent across town, right?

How to Get Your Phone Calls Returned: 26 Voicemail Tips for Sales

Written by John F. Carroll on . Posted in Customer Service, Sales

getting-calls-returned-tips“No one returns my calls anymore.”

Sound familiar?

An agent explained to me to me last week:

“These people are so rude! I leave message after message and no one ever calls me back!”

“They asked for the darn quote and now they won’t call me back! Can’t they tell how hard I’m trying to reach them?”

No… And they don’t care either.

19 Reasons to Contact Your New Insurance Clients

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Sales, Social Media

new-customer-follow-upThis article is going to disappoint three insurance agents.

That’s because three different agents in the past three weeks asked me for an email template to follow-up with new customers.

And I’m not going to do it.

I was actually going to when I realized I couldn’t make one email (or phone script, letter, etc.) that fit every agency’s unique needs.

I also realized there are A LOT of reasons to follow-up with new insurance customers and one email isn’t going to do it.

Not even close.

31 Video Marketing Strategies and Ideas for Insurance Agents

Written by John F. Carroll on . Posted in Customer Service, Email, Lead Generation, Sales, SEO, Social Media, Technology

video-marketing-tips-insuranceVideo marketing is a huge opportunity for every insurance agent to be more successful?

Why?

Video Marketing is Efficient.

You can record one perfect message for clients and prospects to be delivered 1000s of times, 24 hours a day, 365 days a year.

Video Marketing is Consistent

Can every producer in your agency explain the benefits of buying from you in the exact same perfect way? Are they all equally effective? I doubt it.

A video can be.

Video Marketing is Cheap

You don’t need a production crew to create great content.

The Insurance Agency First Impression Checklist

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales

insurance-agency-first-impressionInsurance agents are blind.

Don’t worry, it’s not just you.

Compared to someone experiencing it for the first time, we’re all blind to our environment.

I’m sure you notice when things in your agency change,  but when was the last time you looked at your agency through the eyes of someone experiencing it for the first time?

First impressions happen fast, hold incredible weight, and are hard to change.

Within the first 10 seconds, visitors to your agency will generate their answer to the following questions:

14 Baby Steps to Insurance Agency Greatness

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Sales, SEO, Social Media

baby-steps-toward-sales-greatnessBaby steps.

If you’ve seen “What About Bob?” you know what I’m talking about.

It might be just a movie, but I still think Dr. Leo Marvin was on to something. Baby steps are important for anyone trying to make a change, including insurance agents like you.

I’ve seen a lot of agents attempt major improvements in their agency only to fall flat. You and your staff are creatures of habit and when new habits require too much change from current ones – it won’t last.

How to Create the Perfect Insurance Agency Logo

Written by Guest Post on . Posted in Agency Management, Sales

insurance-logosFriday is guest post day at InsuranceSplash and today’s guest is Avery Manko from The Manko Company.

Do you have a great logo?

I’d be willing to bet that a lot of insurance agents would say that a great insurance logo needs to be “creative” and “memorable”.

While these criteria are true, having a creative and memorable logo for  your agency doesn’t mean that it will look great when it’s reproduced on a printed item.