17 Sales Language Tricks From The Best Insurance Salespeople

Written by John F. Carroll on . Posted in Sales

Do you ever think about how the language you use influences your sales?

A lot of folks think you’re either born with persuasive communication skills or you’re not.

I disagree.

I know some folks are naturally better at sales conversation than others but I believe sales is a science that anyone can continue to improve and refine.

I’ve been blessed with the opportunity to observe hundreds of insurance salespeople in action and wanted to share 17 insurance sales language tricks that I’ve witnessed in use by some of the best insurance salespeople on the planet.

18 Ways to Sell Insurance on Social Media Under the Radar

Written by John F. Carroll on . Posted in Lead Generation, Sales, Social Media

selling-insurance-on-facebookHave you heard about the “magic ratio” for business Facebook pages?

The social media “gurus” love to talk about it.

They say your Facebook posts should be 80% interesting content and 20% sales stuff.

Or was it 90-10? Maybe 75-25?

I forget.

Anyways, I don’t buy into it because I think it sends the wrong message.

Especially to insurance agents!

31 Ways to Make Your Insurance Agency the Happiest Place on Earth

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Humor, Sales

selling-insurance-can-be-funFor my first job out of college I sold long-distance phone service door-to-door.

I marched under the hot Albuquerque sun cold-calling on 50-100 businesses a day who couldn’t care less about long-distance and didn’t hesitate to tell me.

I wore Underarmour shirts so I wouldn’t sweat through my suit while driving to my territory in an AC-deprived ’95 Ford Aspire.

Want to know why I was able to keep selling day after day, week after week, month after month?

It was the most fun company I ever worked for.

21 Ways to Use Signs In Your Agency to Sell More Insurance

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Humor, Lead Generation, Sales

in-agency-signage-insuranceI’d like to introduce you to one of the most effective, affordable, and versatile tools in your insurance agency marketing arsenal:

The clear plastic sign.

(It’s also one of the most overlooked tools)

Clear plastic signs can convert any old piece of paper into a marketing message that automatically speaks to everyone who walks in your door!

You can get them online for under 10 bucks or maybe even cheaper over at your office supply store. To save further still, you can get mesh banners – which are a little flimsier, but still much better than no advertising at all!

I know most agencies already have these signs, but how much thought have you put into them?

Insurance Agency Customer Service – 22 Little Things That Are Huge!

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Lead Generation, Sales

A lot of agents think sales and customer service are two separate aspects of running an insurance agency.

I don’t – I think great customer service is a sales strategy.

If your entire book of business is thrilled to do business with you, loves interacting with your agency and feels appreciated as a customer you won’t need to prospect – you’d have a sales force of customers doing it for you!

The difference between giving an amazing customer experience and a horrible one is usually  just a few little things here and there that aren’t too hard if you establish processes in your agency to follow through with them.

Here are 22 little things you can do to improve your insurance agency’s customer service.  (I saved the most important one for last.)

How to Get Hired as an Insurance Agent: 12 Insider Secrets

Written by John F. Carroll on . Posted in Agency Management, Sales

insurance-agency-job-interviewSo you want to get hired as an insurance agent?

I can help.

I’ve been working with insurance agents for years. Thousands of agents from every corner of the globe and I understand how they think.

Understanding what motivates a hiring insurance agent along with his or her fears makes it easy to make the right impression and get the job.

Forget about the crap you read over on Careerbuilder. This is what you need to know.

Follow my 12 insider secrets and you’re going to own the interview, impress the hiring agent, and get the job.

Just promise me you’re going to work hard once you’re hired. Okay?

33 Ideas to Dominate Local Insurance Agency Marketing

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Sales, Social Media

local-insurance-marketingBillion-dollar companies want to steal all your customers.

You know who they are.

And they’re setup to do it with:

  • better technology
  • better call centers
  • better websites
  • better branding
  • better search rankings
  • and WAY, WAY, WAY more money!

They’re better equipped than you in almost every way… except one.

Get Every Client’s Neighbor To Ask You For an Insurance Quote

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales

Want a secret to getting referrals from every homeowner client?

Actually, it could probably work for a any insurance line but this technique works best with property coverage so let’s start there.

It’s easy, effective, and if you execute correctly all your clients’ neighbors will be begging you for a quote.

It works great during new business since it ties in well with your information gathering but you can tweak it to work on existing clients too.

For simplicity, let’s pretend you’re at new business…

Step 1 – Ask The Setup Question

In the early stages of information gathering for a homeowner’s quote ask the client this question:

How to Start an Insurance Agent Blog in 4 Minutes

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

start-insurance-blogStarting an insurance blog is easy.

It’s also quick (which I’ll prove below).

Five minutes from right now you could be the proud owner of your own website with:

  • Your domain name (www.yourname.com?)
  • The easiest web publishing system.
  • And exposure to every insurance buyer on earth.

For under 10 bucks a month.

There are two specific groups of InsuranceSplash readers that would especially benefit from starting their own insurance blog: