24 Strategies To Sell As Much Insurance as Possible ASAP

Written by John F. Carroll on . Posted in Lead Generation, Sales, Social Media

Every day I get messages like this:

Agent: “John, your marketing ideas are great… unfortunately I need strategies that are easy, cheap, and will sell policies today. What secrets have you been holding back that fit this criteria?”

Me: “Hmmm…I could try to get you a job at the GEICO call center…”

I don’t really say that. I usually try to explain that no worthwhile marketing brings overnight results but that’s good because the harder it is, the greater your competitive advantage if you can execute. (I do believe this).

But this week I thought to myself – why not give ‘em what they want?

At some point every agent needs a few quick sales to make a quota, get a bigger bonus, or keep the doors open. Why not put together a list of ideas for you to reference the next time you have to ask yourself,

“How Can I Sell As Much Insurance As Possible As Soon As Possible?”

For the most part, these are not long-term strategies. You can’t harass your friends, clients, email list, and spouse 100% of the time and be consistently successful. But when you’re in a bind, this list will provide actionable ideas to give yourself the boost you need to make your numbers and get your bonus! (You might want to bookmark this article for later)

Who knows… One idea from this page used at the right time just might make you an extra $10,000 bonus at some point in your career!

Slash Your Insurance Marketing Budget With This Secret Weapon

Written by John F. Carroll on . Posted in Agency Management, Humor, Sales, Social Media

Can you imagine having your own personal team of graphic artists, web designers, video producers, content creators, actors, translators, comedians, writers, and other marketing professionals at your disposal for 5 bucks?

You do!  It’s one of my secret marketing weapons and you can use it to reduce your insurance marketing budget.

I’m referring to a website called Fiverr.com and I’ve been a customer for a couple years now.

Not only is Fiverr fun, it’s very valuable for insurance agents and I want to show you how it works, give you a few ideas to use Fiverr to market your agency, and let you know about a few mistakes I’ve made to save you a few bucks.

I’ve also added a free downloadable bonus video that you can use to market your agency for free with no strings attached!

What is Fiverr?

My Top 3 Personal Brand Building Ideas for New Insurance Producers

Written by John F. Carroll on . Posted in Agency Management, Sales, Social Media

I get a lot of great questions from agents. Here’s one I thought a lot of young insurance producers could benefit from:

Hi John,

Hope you are doing well. My name is Ben S. I just started working for an agency in Raleigh, NC doing P+C, Life and Health. This is my first experience in the industry. I have loved reading your marketing ideas and am looking forward to putting some into practice asap. Very practical.

Being 24, I am trying to be creative and ahead of the curve here in Raleigh when it comes to marketing. It’s a big city with a LOT of insurance agents so setting myself apart is key. Luckily I work for an agency with 40+ years experience. I read your article on tips for young producers.

My question is this; considering I am just starting and have very limited resources when it comes to marketing funds, what would be like 3 things you would start doing to set yourself apart?

Cool iPhone Trick for Insurance Agents to Improve Service & Sales

Written by John F. Carroll on . Posted in Customer Service, Sales, Technology

iphone-contact-share-for-insurance-salesThe easier it is for clients and prospects to contact you the better.

Right?

And if all your contact info is stored in their phone that makes it pretty easy.

Also right?

What’s NOT easy is getting a client or prospect to type your information into their address book.

Last night I found a cool feature on my iPhone that can make it dead-simple for insurance agents to get into their client’s cell phones.

It’s not top-secret and you might already know your phone can do this.

But I think this iPhone capability can be incredibly powerful if used right for insurance agents so I wanted to share it with you.

7 Myths & Monsters All Insurance Agents Should Fear

Written by Guest Post on . Posted in Agency Management, Customer Service, Sales

Special thanks to Dan Weedin for contributing today’s article. Learn more about Mr. Weedin in his bio below this article.

insurance-sales-myths

I’ve been working closely with insurance agents as a coach and mentor for the past 8 ½ years and one thing is clear to me.

Agents and brokers are leaving money and clients on the table because they fall victim to 7 insidious myths and monsters that lurk in the bushes.

These monsters have always been hanging around (even when I was selling insurance), yet like zombies, they can change and morph with time and technology (zombies do that, right?).

Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

Sell More Insurance Using Social Proof: 29 Clever Sales Tricks

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales, Social Media

social-proof-sellingMost people don’t understand insurance.

They don’t want to.

But buying the wrong insurance could cost thousands of dollars.

And when we need to make an important decision we don’t fully understand, we all do the same thing.

We do what we think everyone else did.

Social proof tells us what everyone else is doing so we can make the same decision and (hopefully) avoid a mistake.

When Selling Insurance Sucks… These Songs Will Help.

Written by John F. Carroll on . Posted in Humor, Sales

Let’s face it, sometimes selling insurance really sucks.

We’ve all had days when it feels like you just can’t catch a break. Your leads are crappy, nobody answers your calls,  your appointments all cancel and then underwriting sends an email to let you know they just rejected the biggest policy you wrote last month!

Trying to sell insurance when you’re feeling down is just a waste of time.  So if going home isn’t an option for you, pop in your headphones or turn up the speakers so the whole office can listen because here’s a bunch of songs that will lift your spirits and help you get another referral, x-date, or sale!!!

1. Don’t Worry Be Happy – Bobby McFerrin

15 Ways to Get Your Insurance Agency Shared on Other Facebook Pages

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales, Social Media

agent-recommendationI saw something on Facebook last week that put a huge smile on my face.

I was reading through my news feed and saw a post from one of my personal connections about an amazing customer experience with their insurance agent.

It was a glowing endorsement from someone who called their agent about a rate hike and wound up saving money.

(I have no idea what she gave up but that’s not the point here)

As of right now, that post has received 21 likes, 8 comments and I’d guess it’s probably been seen by over 1,000 people in Syracuse where the agent does business.  (my beloved, but not missed, hometown).