Using Google Alerts For Insurance Marketing – 11 Tips + Bonus Video

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Sales, SEO, Technology

Google Alerts is a free service offered by Google that will email you anytime Google finds a new webpage that contains words that you specify. Since Google already knows about most existing webpages Google Alerts pretty much notifies you of NEW webpages.

Click here to jump down the page and watch a video I made on how to setup a Google Alert

As an example, I have a Google Alert that sends me an instant email when Google finds a new webpage that contains my business name: “InsuranceSplash”. This lets me know almost instantly whenever my business is mentioned anywhere online!

For a real-life demonstration of how cool this can be, check out this forum discussion on A few agents were talking about some articles I wrote and once I received notification I was able to make my own post thanking them for the recognition right away. Without Google Alerts I never would have known!

Google Alerts only takes a few minutes to set up and any insurance agent can use it to monitor and protect their online reputation,  find new sales opportunities, and boost traffic to their agency websites.

Here’s 11 ways Google Alerts can help your agency marketing:

#1 – Monitor Mentions of Your Agency Name

Are You Viewed Online as a Problem Solver?

Written by Guest Post on . Posted in Lead Generation, Sales, Social Media

problem-solvingFriday is guest post day at InsuranceSplash and today’s guest is Mark McCrell from Underground Elephant.

I remember how it all started for me years ago.

After putting off the inevitable for far too long, I forced myself to sit down in front of my computer with the explicit purpose of starting a blog.

But I had no clue how to go about it. In fact, for a long time I felt like I was wasting my time.

How to Find Trustworthy Marketing Companies for Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Sales, SEO, Social Media, Technology

turstworthy-insurance-marketing-companiesWhen’s the last time you made a bad purchase for your business?

Don’t lie.

For me it was just last week.

Last Wednesday I found out a service I used on one of my websites (not this site) had been sending my visitors to a different website against their will.

I felt angry. I felt betrayed. I felt dumb.

I also felt poor because the lost traffic over several months cost me a lot of money!

Free Downloadable PDF To Generate Insurance Agency Yelp Reviews

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agent-yelpOnline reviews are a huge part of your agency’s visibility.

They’re becoming more important every day based on consumer shopping behavior, social media, and search engine optimization factors.

On top of that, building online reviews is a totally underutilized strategy for insurance agents!

If you don’t believe online reviews are a HUGE opportunity for your agency it’s time to pull your head out of your a** the sand.

In the past week I bought a pair of sneakers, an e-book, and a rice cooker all based user reviews and I’m not alone.

21 Ways to Sell More Insurance Using Your Carrier’s Brand

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media

online-insurance-carriers-agentInsurance shopping behavior is changing.

Are you changing with it?

Compared to the past, today’s insurance shopper is more likely to do their own online research, decide what carrier to buy from…

And THEN contact an agent.

It’s still important to catch people at the beginning of their insurance shopping process, but I want you get you thinking about how to capture them at the end…

Right before they pull out their wallet!

How to Be a Thought Leader in the Insurance Sales Industry

Written by John F. Carroll on . Posted in Customer Service, Email, Humor, Lead Generation, Sales, SEO, Social Media, Technology

insurance-industry-thought-leadersHi. This is John Carroll.

Until very recently I’ve been the only writer here on the InsuranceSplash blog and I’m amazed how quickly it has grown.

For example, the article I published last Tuesday was read by over 1,000 people in 24 hours.

One year ago this blog didn’t even exist!

I attribute this incredible growth to two things:

  1. Providing actionable ideas and strategies.
  2. Kind readers (like you) sharing content with colleagues.

If it weren’t for readers like you, this resource wouldn’t exist.

Domain Name Forwarding Tricks for Insurance Marketing

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media, Technology

If terms like “URL Redirection” or “Domain Name Forwarding” send chills down your spine and make you want to click the “back” button, don’t do it!

I’m going to teach you an internet marketing trick that is really easy to use – domain forwarding.

I’ll give you some ideas how to use domain forwarding and I even created a video tutorial that shows you how to set it up with GoDaddy in under 4 minutes!

Let me show you how domain name forwarding can help you:

  • Get more website traffic
  • Grow your social network
  • Get more online quotes
  • Get more referrals
  • Get better Google rankings
  • And find out if your advertising is paying off.