Google Alerts is a free service offered by Google that will email you anytime Google finds a new webpage that contains words that you specify. Since Google already knows about most existing webpages Google Alerts pretty much notifies you of NEW webpages.
As an example, I have a Google Alert that sends me an instant email when Google finds a new webpage that contains my business name: “InsuranceSplash”. This lets me know almost instantly whenever my business is mentioned anywhere online!
For a real-life demonstration of how cool this can be, check out this forum discussion on Insurance-Forums.com. A few agents were talking about some articles I wrote and once I received notification I was able to make my own post thanking them for the recognition right away. Without Google Alerts I never would have known!
Google Alerts only takes a few minutes to set up and any insurance agent can use it to monitor and protect their online reputation, find new sales opportunities, and boost traffic to their agency websites.
Here’s 11 ways Google Alerts can help your agency marketing: