Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

Google Analytics: 5 Tips for Insurance Agency Website Marketing

Written by John F. Carroll on . Posted in Lead Generation, Mobile, SEO, Social Media, Technology

google-analyticsInsurance agents always ask me for the one most important way to improve their website marketing.

My response is always the same…

“Before you do anything else, install Google Analytics.”

What is Google Analytics?

Google Analytics is a 100% free tool for your website that tracks:

  1. How many people visited your site
  2. How people found your site
  3. What people did on your site.
  4. And A LOT MORE!

Why Do Insurance Agents Need Google Analytics?

How to Make The Perfect Insurance Agency Yelp Profile

Written by John F. Carroll on . Posted in Lead Generation, Mobile, SEO, Social Media

Is your agency optimized for Yelp?

Yelp is a website and mobile phone app used by hundreds of millions of people to review, compare and find local businesses like yours.

If you ignore Yelp, sometime soon a disgruntled customer will write a damning review about your agency and you won’t even know!

It will be the only impression thousands in your community get about your business and will be on the first page of Google for any customer or prospect who searches for your agency!

But it doesn’t have to be that way…

You can actually use Yelp to grow your business and brand by:

How I Get Smarter Four Hours Every Week and You Can Too!

Written by John F. Carroll on . Posted in Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

The average American spends 50.2 minutes commuting back and forth to work every day. (Source: U.S. Census)

If your commute is typical you’ll waste:

  • 4 hours, 11 minutes next week.
  • 18 hours, 8 minutes next month. 
  • 9 full days, 1 hour, 32 minutes next year!

There’s many things to do while driving (I see them all here in Miami).

Unfortunately, applying eyeshadow, listening to sports talk and chatting on your cell phone will not help you run a better business, sell more insurance, and build a better life for your family.

For the past several years, I’ve been maximizing my car time and my life by turning this wasted time into highly productive time…. How?

Using Google Alerts For Insurance Marketing – 11 Tips + Bonus Video

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Sales, SEO, Technology

Google Alerts is a free service offered by Google that will email you anytime Google finds a new webpage that contains words that you specify. Since Google already knows about most existing webpages Google Alerts pretty much notifies you of NEW webpages.

Click here to jump down the page and watch a video I made on how to setup a Google Alert

As an example, I have a Google Alert that sends me an instant email when Google finds a new webpage that contains my business name: “InsuranceSplash”. This lets me know almost instantly whenever my business is mentioned anywhere online!

For a real-life demonstration of how cool this can be, check out this forum discussion on Insurance-Forums.com. A few agents were talking about some articles I wrote and once I received notification I was able to make my own post thanking them for the recognition right away. Without Google Alerts I never would have known!

Google Alerts only takes a few minutes to set up and any insurance agent can use it to monitor and protect their online reputation,  find new sales opportunities, and boost traffic to their agency websites.

Here’s 11 ways Google Alerts can help your agency marketing:

#1 – Monitor Mentions of Your Agency Name

Get More Online Reviews for Your Insurance Agency

Written by John F. Carroll on . Posted in Lead Generation, Mobile, SEO, Social Media

I’m tired of agents telling me they have no control over whether a customer goes online and writes a review of their business.  This is FALSE!

With a little creativity, its easy to get lots of customer reviews.  Here’s 10 foolproof ways to do it today.

#1 – Ask Your Customers For a Review At Every Positive Interaction.

Getting online reviews is a lot like making a sale: if you don’t ask for it, it ain’t gonna happen. This advice probably seems very simplistic but it’s not.  The important part is to actually set the goal to ask for a review from every customer during a positive experience and do it.

Get Every Customer to Join Your Insurance Agency’s Social Network

Written by John F. Carroll on . Posted in Lead Generation, Mobile, SEO, Social Media

One of the most important signals search engines are currently using to rank insurance agencies is the social graph.  Having a big following of customers connected to you through Facebook and Twitter etc. helps your search rankings and it also improves your ability to upsell and gain referrals from your existing book of business.  It’s an all-around winner.

Let me show you how to get every customer to join your social network.

How to Find Trustworthy Marketing Companies for Insurance Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Sales, SEO, Social Media, Technology

turstworthy-insurance-marketing-companiesWhen’s the last time you made a bad purchase for your business?

Don’t lie.

For me it was just last week.

Last Wednesday I found out a service I used on one of my websites (not this site) had been sending my visitors to a different website against their will.

I felt angry. I felt betrayed. I felt dumb.

I also felt poor because the lost traffic over several months cost me a lot of money!