Free Downloadable PDF To Generate Insurance Agency Yelp Reviews

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agent-yelpOnline reviews are a huge part of your agency’s visibility.

They’re becoming more important every day based on consumer shopping behavior, social media, and search engine optimization factors.

On top of that, building online reviews is a totally underutilized strategy for insurance agents!

If you don’t believe online reviews are a HUGE opportunity for your agency it’s time to pull your head out of your a** the sand.

In the past week I bought a pair of sneakers, an e-book, and a rice cooker all based user reviews and I’m not alone.

Optimize Your Insurance Agency for Apple iOS 6 Maps

Written by John F. Carroll on . Posted in Mobile, SEO, Technology

Since Apple released the latest iPhone operating system, iOS 6, last week, I have received a lot of email from frantic agents who can’t find their agency in the new maps and need my help.

I figured the agents who reached out to me represented a much larger population of agents with the same concern so I decided to write an article about how to ensure your agency is found on Apple maps.

While I’m at it, I’ll also explain how to optimize your agency to be one of the most prominent agencies in Apple maps.

15 Factors Hurting Your Insurance Agency Google Rankings

Written by John F. Carroll on . Posted in Mobile, SEO

Dear Google – Why do you hate me?

Ever wonder why your agency isn’t showing up at the top of Google’s search results? There are a lot of different things that move your agency up the ladder, but in this article I’m going to outline 15 factors known to hurt your insurance agency’s Google rankings.

Prerequisite: To understand this article, you should understand what a Google Places profile is.  If that doesn’t mean anything to you, read this first.

1 – Inconsistent Phone Numbers Across The Internet

Google wants to see only one phone number everywhere they find your agency information online. When Google sees more than one version of your phone number across the web, they lose confidence in the info they have for you and you get dropped to the bottom of the list.

21 Ways to Sell More Insurance Using Your Carrier’s Brand

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media

online-insurance-carriers-agentInsurance shopping behavior is changing.

Are you changing with it?

Compared to the past, today’s insurance shopper is more likely to do their own online research, decide what carrier to buy from…

And THEN contact an agent.

It’s still important to catch people at the beginning of their insurance shopping process, but I want you get you thinking about how to capture them at the end…

Right before they pull out their wallet!

How to Be a Thought Leader in the Insurance Sales Industry

Written by John F. Carroll on . Posted in Customer Service, Email, Humor, Lead Generation, Sales, SEO, Social Media, Technology

insurance-industry-thought-leadersHi. This is John Carroll.

Until very recently I’ve been the only writer here on the InsuranceSplash blog and I’m amazed how quickly it has grown.

For example, the article I published last Tuesday was read by over 1,000 people in 24 hours.

One year ago this blog didn’t even exist!

I attribute this incredible growth to two things:

  1. Providing actionable ideas and strategies.
  2. Kind readers (like you) sharing content with colleagues.

If it weren’t for readers like you, this resource wouldn’t exist.

Domain Name Forwarding Tricks for Insurance Marketing

Written by John F. Carroll on . Posted in Lead Generation, Sales, SEO, Social Media, Technology

If terms like “URL Redirection” or “Domain Name Forwarding” send chills down your spine and make you want to click the “back” button, don’t do it!

I’m going to teach you an internet marketing trick that is really easy to use – domain forwarding.

I’ll give you some ideas how to use domain forwarding and I even created a video tutorial that shows you how to set it up with GoDaddy in under 4 minutes!

Let me show you how domain name forwarding can help you:

  • Get more website traffic
  • Grow your social network
  • Get more online quotes
  • Get more referrals
  • Get better Google rankings
  • And find out if your advertising is paying off.

Get More Calls For Insurance Quotes With Your Google Places Profile

Written by John F. Carroll on . Posted in Lead Generation, SEO, Social Media

Of course it helps your local search rankings when you build a complete profile within Google Places, but it’s also important to consider how your profile convinces people to either pick up the phone and call for an insurance quote or actually make a trip to your agency to buy a policy.

There are many things you can do to make sure that visitors to your Google Places profile will soon become customers.  Here’s 10 of my favorites:

#1 – Upload A Video Customer Testimonial

Every agency has at least a few insureds that are very fond of the service and willing to speak about it on video. Don’t worry about the quality, in fact the less professional the appearance, the more genuine it will seem.  Use your digital camera, iPhone, or get one of those cheap flip cams and get your customers to say a few words.

The Most Valuable Links To Your Agency Website

Written by John F. Carroll on . Posted in Mobile, SEO

Getting links to your insurance agency website from other sites is a powerful way to improve your local search engine rankings with Google, Yahoo, and Bing. It’s important to know, however, that all links are not created equal.  I’ve created an acronym to help you remember the best kinds of inbound links to improve your local search rankings.

The secret to local search engine rankings is building LARVA links!