They’re becoming more important every day based on consumer shopping behavior, social media, and search engine optimization factors.
On top of that, building online reviews is a totally underutilized strategy for insurance agents!
If you don’t believe online reviews are a HUGE opportunity for your agency it’s time to pull your head out of
your a** the sand.
In the past week I bought a pair of sneakers, an e-book, and a rice cooker all based user reviews and I’m not alone.