I’m no relationship expert.
Just ask my wife.
But I know you need to go out of your way to show appreciation for the other person in any relationship, otherwise it will deteriorate and eventually die.
But you don’t want relationship advice from me. (trust me)
Let’s talk about your agency instead.
- How healthy are your customer relationships?
- Do they know how much you appreciate them?
- Do you go out of your way to make sure they know how you really feel?
- What are you doing to make them feel all warm and fuzzy inside?
Client relationships are just like personal ones – they require work.
And if your business strategy doesn’t include processes to go out of your way to say “thank you” to your customers, they will eventually leave you.
With Thanksgiving coming up later this week, I thought it’d be a good time to explore ways to say “Thanks!” to your insurance customers. I already started by giving travel tips to those planning vacation. As for the rest – here they are: