33 Ideas to Dominate Local Insurance Agency Marketing

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Sales, Social Media

local-insurance-marketingBillion-dollar companies want to steal all your customers.

You know who they are.

And they’re setup to do it with:

  • better technology
  • better call centers
  • better websites
  • better branding
  • better search rankings
  • and WAY, WAY, WAY more money!

They’re better equipped than you in almost every way… except one.

How to Start an Insurance Agent Blog in 4 Minutes

Written by John F. Carroll on . Posted in Agency Management, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

start-insurance-blogStarting an insurance blog is easy.

It’s also quick (which I’ll prove below).

Five minutes from right now you could be the proud owner of your own website with:

  • Your domain name (www.yourname.com?)
  • The easiest web publishing system.
  • And exposure to every insurance buyer on earth.

For under 10 bucks a month.

There are two specific groups of InsuranceSplash readers that would especially benefit from starting their own insurance blog:

24 Strategies To Sell As Much Insurance as Possible ASAP

Written by John F. Carroll on . Posted in Lead Generation, Sales, Social Media

Every day I get messages like this:

Agent: “John, your marketing ideas are great… unfortunately I need strategies that are easy, cheap, and will sell policies today. What secrets have you been holding back that fit this criteria?”

Me: “Hmmm…I could try to get you a job at the GEICO call center…”

I don’t really say that. I usually try to explain that no worthwhile marketing brings overnight results but that’s good because the harder it is, the greater your competitive advantage if you can execute. (I do believe this).

But this week I thought to myself – why not give ‘em what they want?

At some point every agent needs a few quick sales to make a quota, get a bigger bonus, or keep the doors open. Why not put together a list of ideas for you to reference the next time you have to ask yourself,

“How Can I Sell As Much Insurance As Possible As Soon As Possible?”

For the most part, these are not long-term strategies. You can’t harass your friends, clients, email list, and spouse 100% of the time and be consistently successful. But when you’re in a bind, this list will provide actionable ideas to give yourself the boost you need to make your numbers and get your bonus! (You might want to bookmark this article for later)

Who knows… One idea from this page used at the right time just might make you an extra $10,000 bonus at some point in your career!

Slash Your Insurance Marketing Budget With This Secret Weapon

Written by John F. Carroll on . Posted in Agency Management, Humor, Sales, Social Media

Can you imagine having your own personal team of graphic artists, web designers, video producers, content creators, actors, translators, comedians, writers, and other marketing professionals at your disposal for 5 bucks?

You do!  It’s one of my secret marketing weapons and you can use it to reduce your insurance marketing budget.

I’m referring to a website called Fiverr.com and I’ve been a customer for a couple years now.

Not only is Fiverr fun, it’s very valuable for insurance agents and I want to show you how it works, give you a few ideas to use Fiverr to market your agency, and let you know about a few mistakes I’ve made to save you a few bucks.

I’ve also added a free downloadable bonus video that you can use to market your agency for free with no strings attached!

What is Fiverr?

My Top 3 Personal Brand Building Ideas for New Insurance Producers

Written by John F. Carroll on . Posted in Agency Management, Sales, Social Media

I get a lot of great questions from agents. Here’s one I thought a lot of young insurance producers could benefit from:

Hi John,

Hope you are doing well. My name is Ben S. I just started working for an agency in Raleigh, NC doing P+C, Life and Health. This is my first experience in the industry. I have loved reading your marketing ideas and am looking forward to putting some into practice asap. Very practical.

Being 24, I am trying to be creative and ahead of the curve here in Raleigh when it comes to marketing. It’s a big city with a LOT of insurance agents so setting myself apart is key. Luckily I work for an agency with 40+ years experience. I read your article on tips for young producers.

My question is this; considering I am just starting and have very limited resources when it comes to marketing funds, what would be like 3 things you would start doing to set yourself apart?

16 Internet Marketing Mistakes Insurance Agents Make On Purpose

Written by John F. Carroll on . Posted in Email, Lead Generation, SEO, Social Media

internet-marketing-mistakes-for-insurance-agentsI love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

  1. Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
  2. Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.

In this article, I’m focusing on the “Errors of Commission” – the things agents do on purpose to get a positive result while actually doing the opposite.

Our Latest Free Insurance Marketing Tool for Agents

Written by John F. Carroll on . Posted in Agency Management, Customer Service, Email, Lead Generation, Mobile, Sales, SEO, Social Media, Technology

insurance-agency-marketing-analysis-250Hello, It’s John from InsuranceSplash.

And I’m very excited to announce the launch of my latest free marketing tool for insurance agents.

Thought it’d be good to announce it and provide some answers about how it works here on the blog.

Just Wanna Go Try It? Click Here

What is it?

It’s a free online tool that asks questions about your current agency marketing strategy and generates a custom PDF report with ideas, suggestions, and action plans specific to your needs.

I call it the Insurance Agency Marketing Analysis.

Sell More Insurance Using Social Proof: 29 Clever Sales Tricks

Written by John F. Carroll on . Posted in Customer Service, Lead Generation, Sales, Social Media

social-proof-sellingMost people don’t understand insurance.

They don’t want to.

But buying the wrong insurance could cost thousands of dollars.

And when we need to make an important decision we don’t fully understand, we all do the same thing.

We do what we think everyone else did.

Social proof tells us what everyone else is doing so we can make the same decision and (hopefully) avoid a mistake.