It’s so rare to come across advice that is so simple and profound at the same time.
I just had to share it with you.
(If the video doesn’t work, CLICK HERE instead.)
Summary of “The Golden Circle” Concept
The majority of individuals, entrepreneurs, and companies orient their ideas, message, and motivation in this order:
Q: What do you do?
A: I sell insurance. EASY :)
A: Well… because… hmmm… NOT AS EASY :(
“People don’t buy WHAT YOU DO. They buy WHY YOU DO IT.”
I believe it.
How The Golden Circle Has Helped Me
I first saw this video about 7 months ago and it affected me very deeply. I thought long and hard about this website, InsuranceSplash.com.
I forced myself to truly answer the question, “Why?” and after a good amount of “trimming the fat” I ultimately wrote this down:
Sure I know it’s overly simple and probably a bit cheesy. And I’m sure some readers will think it’s bull.
Every business decision I make, every email I send, every new idea I consider is filtered through this WHY STATEMENT and the results for me have been incredible!
Since putting this WHY STATEMENT at the core of my business:
I started the insurance marketing blog you’re reading right now to help insurance agents. In 7 months I’ve written 33 articles that have been viewed over 45,000 times in 114 different countries and have gotten over 550 Facebook likes!
I developed the Facebook Content Dashboard because I was tired of people telling agents to be active on Facebook without giving them any tools to help. So I developed a 100% free dashboard with daily content ideas for insurance agents who are struggling with what to post on Facebook. It’s been viewed over 16,000 times since!
I started an insurance marketing podcast to help agents turn non-productive time into an opportunity to learn new marketing and sales techniques. I just started a few weeks ago so I don’t have any exciting numbers yet, but I’ve gotten some really great feedback from agents!
Since I first put “WHY” at the core of my business I’ve gained over 900 Facebook fans and my website traffic has tripled!
And I owe all of these positive effects to placing my priorities in this order:
CALL TO ACTION: Create a WHY STATEMENT For Your Agency
Take time right now and answer the WHY question about your agency.
WHY do you turn on the lights, open the doors, turn on your computer and sell insurance all day every day for decades?
And if you think this approach will help you and can help other agents like you, please click the like button so more of them will see it.
I hope this article is going to help you be more successful.
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