What are the different lead types?
- Internet Leads - Internet insurance leads are generated by online quote websites that promise consumers multiple quotes for entering one form. They typically include contact information for the prospect along with information about the type of insurance and coverage desired. These leads are usually shared between several competing agents who represent different carriers.
- Telemarketing Leads - Insurance telemarketing leads are generated through outbound telemarketing about insurance services. Leads are typically provided by either email notification or warm transferred phone call. Telemarketing leads are usually exclusive to one insurance agent.
- Aged Leads - Aged leads are the contact and policy information for people who were actively shopping for insurance at some time in the past. Aged leads are usually more affordable per lead than active internet or telemarketing leads.
- Marketing Lists - Insurance marketing lists are databases of individuals and businesses that are active purchasers of insurance. Depending on their source, marketing lists can be used for direct mail, telemarketing, email campaigns, and other prospecting uses.
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