Of course it helps your local search rankings when you build a complete profile within Google Places, but it’s also important to consider how your profile convinces people to either pick up the phone and call for an insurance quote or actually make a trip to your agency to buy a policy.
Getting links to your insurance agency website from other sites is a powerful way to improve your local search engine rankings with Google, Yahoo, and Bing. It’s important to know, however, that all links are not created equal. I’ve created an acronym to help you remember the best kinds of inbound links to improve your local search rankings.
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