Your domain name plays a huge role in the online marketing success of your agency.
Let me explain…
If it’s too complicated clients won’t share it with their friends. If it’s too long no one will ever visit it. If it’s easily mis-spelled people will think you went out of business and your emails will be sent to the wrong address. If your domain name is cheesy, customers and prospects won’t take you seriously!
And if your domain name is easily forgotten, so is your agency.
Changing your domain name in the future is possible, but it’s a pain in the butt technologically, can damage your search rankings for years, and can force you to reprint thousands of dollars worth of business cards and other stationary.
I want insurance agents like you to avoid domain name mistakes I’ve seen other agents make, so here’s a crash course on choosing the right domain name.
Good processes are the key to success in your insurance agency.
That’s why I put together a resource with the most important processes for successful insurance agencies.
I’ve included important considerations and helpful resources for each process below.
There’s a lot of information on this page so I also made a few links to help you get around:
Video marketing is expensive.
Video marketing is difficult.
Video marketing is impossible.
False, False, False.
You don’t need to graduate from film school to create a fun or interesting video to help market your insurance agency.
Here’s 10 insurance agent YouTube videos that will prove that it’s not expensive, it’s not difficult, and it’s far from impossible.
P.S. If you want 31 other video marketing ideas, read this article.
If you’ve seen “What About Bob?” you know what I’m talking about.
It might be just a movie, but I still think Dr. Leo Marvin was on to something. Baby steps are important for anyone trying to make a change, including insurance agents like you.
I’ve seen a lot of agents attempt major improvements in their agency only to fall flat. You and your staff are creatures of habit and when new habits require too much change from current ones – it won’t last.
The biggest mistake I see agents making is that they hear a few random tips about a specific part of local SEO and think they “get it”.
Insurance Information Apps for Insurance Agents
Kelly Blue Book
There’s probably a lot of ways to use this app on the job, but one instance where it really comes in handy is when you’re trying to help a client decide whether to purchase collision and comprehensive coverage. Faster than you could do on kbb.com, this app will give you a value for any car super fast. Bonus tip: take a screenshot of your client’s car value in this app by clicking the home and power buttons at the same time. Then go to your photos and you can email it to them directly.
This life insurance needs calculator from the Life Foundation is a great resource for helping a client determine how much they really need to keep their family afloat. There’s nothing here you haven’t seen before, but it’s a good tool from a great organization. Bonus Tip: Recommend this app to a prospective client before meeting with them – it might put them in the right mindset going into the meeting and you don’t have to worry about them being pitched another company’s policy from the app.
This app is from the guys at Insurance-forums.net and it’s not bad. Insurance-forums.net is the most active online insurance agent forum and this app does a pretty good job of allowing you to participate like you would on the website. I’m not a big forum junkie and I don’t personally use this app so if you use it please leave some insights in the comments and I’ll update this section.
The #1 Insurance Marketing Website for Agents. Free insurance marketing ideas, tools, strategies, and training to help agents succeed.