​According to a recent survey by J.D. Power & Associates over 92% of internet users have used reviews to make a purchase sometime in the last 12 month. That’s pretty much everyone.

Reviews matter.

​Good processes are the key to success in your insurance agency.

That’s why I put together a resource with the most important processes for successful insurance agencies.

I’ve included important considerations and helpful resources for each process below.

There’s a lot of information on this page so I also made a few links to help you get around:

​Video marketing is a huge opportunity for every insurance agent to be more successful?

Why?

Video Marketing is Efficient.

You can record one perfect message for clients and prospects to be delivered 1000s of times, 24 hours a day, 365 days a year.

​Forget everything you think you know about SEO.

It’s probably not helping.

SEO is complicated. The rules change daily. It’s highly technical. And there’s so much information out there it’s hard to tell what really works.

Kelly Blue Book

​There’s probably a lot of ways to use this app on the job, but one instance where it really comes in handy is when you’re trying to help a client decide whether to purchase collision and comprehensive coverage.  Faster than you could do on kbb.com, this app will give you a value for any car super fast. Bonus tip: take a screenshot of your client’s car value in this app by clicking the home and power buttons at the same time.  Then go to your photos and you can email it to them directly.

Life Foundation

This life insurance needs calculator from the Life Foundation is a great resource for helping a client determine how much they really need to keep their family afloat. There’s nothing here you haven’t seen before, but it’s a good tool from a great organization.  Bonus Tip: Recommend this app to a prospective client before meeting with them – it might put them in the right mindset going into the meeting and you don’t have to worry about them being pitched another company’s policy from the app.

Insurance Journal

Not too many bells and whistles with this app, but as one of the largest and most long-standing news publishers in the insurance industry, Insurance Journal is a great resource.  I personally use RSS feeds and Twitter to get information from Insurance Journal and I don’t use this app, but it seems to be pretty simple. It’s basically just news feeds, but I like the way they break down information into regions – since there’s already so much information on IJ it’s helpful to narrow it down in this way.

Starting an insurance blog is easy.

It’s also quick (which I’ll prove below).

Five minutes from right now you could be the proud owner of your own website with:

• Your domain name (www.yourname.com?)
• The easiest web publishing system.
• And exposure to every insurance buyer on earth.

For under 10 bucks a month.

I love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

1. Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
2. Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.