Your domain name plays a huge role in the online marketing success of your agency.
Let me explain…
If it’s too complicated clients won’t share it with their friends. If it’s too long no one will ever visit it. If it’s easily mis-spelled people will think you went out of business and your emails will be sent to the wrong address. If your domain name is cheesy, customers and prospects won’t take you seriously!
And if your domain name is easily forgotten, so is your agency.
Changing your domain name in the future is possible, but it’s a pain in the butt technologically, can damage your search rankings for years, and can force you to reprint thousands of dollars worth of business cards and other stationary.
I want insurance agents like you to avoid domain name mistakes I’ve seen other agents make, so here’s a crash course on choosing the right domain name.
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Here’s 10 insurance agent YouTube videos that will prove that it’s not expensive, it’s not difficult, and it’s far from impossible.
P.S. If you want 31 other video marketing ideas, read this article.
If you’ve seen “What About Bob?” you know what I’m talking about.
It might be just a movie, but I still think Dr. Leo Marvin was on to something. Baby steps are important for anyone trying to make a change, including insurance agents like you.
I’ve seen a lot of agents attempt major improvements in their agency only to fall flat. You and your staff are creatures of habit and when new habits require too much change from current ones – it won’t last.
The biggest mistake I see agents making is that they hear a few random tips about a specific part of local SEO and think they “get it”.
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