​Sharing is caring.

At least that’s what my 3 year old likes to say.

I don’t know if she’s right but I haven’t had a bowl of ice cream to myself in months.

This article isn’t about ice cream though, it’s about sharing.

Screen sharing…

​Features Tell, Benefits Sell!
​
I’m sure you’ve heard that one before. We all have. You can’t be in sales a day without hearing it.

I’m not going to argue whether features or benefits sell insurance or whether it’s price, perceived value, trust, a pretty face, or telling cheesy jokes.  But I know in my heart that you will sell more insurance with language that clearly explains to the prospect what’s in it for them (a.k.a. the benefit).

It sounds easy enough – except that it’s not!

Ask your staff.

That’s the main idea here.

Wait… there’s more.

I wanted to make the process effective and easy so I developed a resource and a plan for any insurance agent to use.

I created this plan with three main principles in mind:

1. Simple solutions to your agency’s biggest problems deliver the best ROI.
2. Your staff knows A LOT about your agency’s challenges.
3. Changes in your agency work better with buy-in from the staff.

​Customers love discounts.

For a long time I didn’t get it, I thought all that mattered was the final price.

Just give ‘em the discounts and that’s it… Right?

Wrong.