Blog Archives

Online Reviews: Why They’re Important and 10 Tips to Get More

4/29/2014

In this episode of Insurance Marketing with John Carroll I explain why positive online reviews are so important for your insurance agency and I provide 10 tips for obtaining them.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

How to protect your agency from negative reviews.
2 Tactics to avoid getting on the Google and Yelp “naughty list”.
What is the best website to get online reviews.
The simple ice-breaking question to ask clients for a review.

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Google SEO: Part 2 – Tricks, Tips and Resources for #1 Rankings

4/22/2014

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In this 3rd episode of Insurance Marketing with John Carroll I explain tools and tricks to optimize your insurance agency to show up at the top of Google search results.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

How to get #1 rankings on Google.
How “black-hat” SEO can destroy your rankings.
The detrimental step to take PRIOR TO ANY optimization.
Exactly what people near you are searching for on Google.
The most effective way to verify your Google business listing.

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Google SEO: Part 1 – Local Ranking Factors for Insurance Agents

4/15/2014

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In Part 1 of this 2 part podcast I explain the factors Google uses to determine your search engine ranking.

Click Here to Subscribe via iTunes

Listen to this episode to find out:

How to get everyone within 5 miles of your agency to see your business on Google.
The 3 factors Google officially admits using when ranking local businesses.
The 5 major categories of local ranking factors.
The major advantage captive agents have, and how to combat it.
What is an online citation and how it affects your rankings.

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Domain Name Forwarding Tricks for Insurance Marketing

4/8/2014

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If terms like “URL Redirection” or “Domain Name Forwarding” send chills down your spine and make you want to click the “back” button, don’t do it!

I’m going to teach you an internet marketing trick that is really easy to use – domain forwarding.

I’ll give you some ideas how to use domain forwarding and I even created a video tutorial that shows you how to set it up with GoDaddy in under 4 minutes!

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