​Using social media to generate leads is like throwing a birthday party for your kid so you can give insurance quotes to the guests.

​3 days ago Hurricane Sandy, the most destructive storm to ever hit the Northeast Coast of the United States, made landfall.

As I write this 56 Americans have lost their lives, 6 million are without power, hundreds have lost their homes and I expect hundreds of thousands will be filing insurance claims.

Now is the moment of truth for thousands of insurance agents. It is an opportunity for agents and the carriers they sell for to deliver on the promise to rebuild, repair, and restore.

​I thought it would be helpful to put together a few ideas to help agents get through this situation. It’s the least I can do.