​When’s the last time you made a bad purchase for your business?

Don’t lie.

For me it was just last week.

Last Wednesday I found out a service I used on one of my websites (not this site) had been sending my visitors to a different website against their will.

I felt angry. I felt betrayed. I felt dumb.

I also felt poor because the lost traffic over several months cost me a lot of money!

​Online reviews are a huge part of your agency’s visibility.

They’re becoming more important every day based on consumer shopping behavior, social media, and search engine optimization factors.

On top of that, building online reviews is a totally underutilized strategy for insurance agents!

If you don’t believe online reviews are a HUGE opportunity for your agency it’s time to pull your head out of your a** the sand.

In the past week I bought a pair of sneakers, an e-book, and a rice cooker all based user reviews and I’m not alone.