One of the most important signals search engines are currently using to rank insurance agencies is the social graph. Having a big following of customers connected to you through Facebook and Twitter etc. helps your search rankings and it also improves your ability to upsell and gain referrals from your existing book of business. It’s an all-around winner.
Let me show you how to get every customer to join your social network.
Of course you should ask new leads how they found you, but tracking and measuring to determine true ROI with that method is easier said than done.
The answer is cheap, easy, and accurate: use call tracking numbers.
In this first of a two part episode of Insurance Marketing, John Carroll shares the secrets to getting hundreds of followers to your agency’s Facebook page!
Click Here to Subscribe via iTunes
Listen to this episode to find out:
The #1 Insurance Marketing Website for Agents. Free insurance marketing ideas, tools, strategies, and training to help agents succeed.