Video marketing is expensive.
Video marketing is difficult.
Video marketing is impossible.
False, False, False.
You don’t need to graduate from film school to create a fun or interesting video to help market your insurance agency.
Here’s 10 insurance agent YouTube videos that will prove that it’s not expensive, it’s not difficult, and it’s far from impossible.
P.S. If you want 31 other video marketing ideas, read this article.
I’d like to introduce you to one of the most effective, affordable, and versatile tools in your insurance agency marketing arsenal:
The clear plastic sign.
(It’s also one of the most overlooked tools)
Clear plastic signs can convert any old piece of paper into a marketing message that automatically speaks to everyone who walks in your door!
You can get them online for under 10 bucks or maybe even cheaper over at your office supply store. To save further still, you can get mesh banners – which are a little flimsier, but still much better than no advertising at all!
Can you imagine having your own personal team of graphic artists, web designers, video producers, content creators, actors, translators, comedians, writers, and other marketing professionals at your disposal for 5 bucks?
You do! It’s one of my secret marketing weapons and you can use it to reduce your insurance marketing budget.
I’m referring to a website called Fiverr.com and I’ve been a customer for a couple years now.
Not only is Fiverr fun, it’s very valuable for insurance agents and I want to show you how it works, give you a few ideas to use Fiverr to market your agency, and let you know about a few mistakes I’ve made to save you a few bucks.
Let’s face it, sometimes selling insurance really sucks.
We’ve all had days when it feels like you just can’t catch a break. Your leads are crappy, nobody answers your calls, your appointments all cancel and then underwriting sends an email to let you know they just rejected the biggest policy you wrote last month!
Trying to sell insurance when you’re feeling down is just a waste of time. So if going home isn’t an option for you, pop in your headphones or turn up the speakers so the whole office can listen because here’s a bunch of songs that will lift your spirits and help you get another referral, x-date, or sale!!!
1. Don’t Worry Be Happy – Bobby McFerrin
2. I Will Survive – Gloria Gaynor
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