Category: Email

Networking Tips for Insurance Agents: 34 Smart Ideas

2/6/2023

I don’t like networking events.

I don’t like the fake smiles, cheesy jokes, overbearing personalities, awkward conversations, and unsolicited advice.

And of course I can’t stand the sales pitches for crap I will never ever buy.

On the bright side… sometimes there’s alcohol.

Although I’m a die-hard internet marketing guy I know these two things as fact:

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10 Email Signature Ideas for Insurance Agents

11/8/2021

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I like marketing you never have to think about that happens automatically.

Don’t you?

Your email signature another great opportunity for automated marketing.

If you don’t already know, an email signature is a message that your email system automatically adds to the bottom of every email you send.

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19 Reasons to Contact Your New Insurance Clients

3/8/2021

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This article is going to disappoint three insurance agents.

That’s because three different agents in the past three weeks asked me for an email template to follow-up with new customers.

And I’m not going to do it.

I was actually going to when I realized I couldn’t make one email (or phone script, letter, etc.) that fit every agency’s unique needs.

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31 Video Marketing Strategies and Ideas for Insurance Agents

1/11/2021

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Video marketing is a huge opportunity for every insurance agent to be more successful?

Why?

Video Marketing is Efficient.

You can record one perfect message for clients and prospects to be delivered 1000s of times, 24 hours a day, 365 days a year.

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24+ Essential iPhone Apps for Insurance Agents

10/7/2019

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Insurance Information Apps for Insurance Agents

Kelly Blue Book

There’s probably a lot of ways to use this app on the job, but one instance where it really comes in handy is when you’re trying to help a client decide whether to purchase collision and comprehensive coverage. Faster than you could do on kbb.com, this app will give you a value for any car super fast. Bonus tip: take a screenshot of your client’s car value in this app by clicking the home and power buttons at the same time. Then go to your photos and you can email it to them directly.

Life Foundation

This life insurance needs calculator from the Life Foundation is a great resource for helping a client determine how much they really need to keep their family afloat. There’s nothing here you haven’t seen before, but it’s a good tool from a great organization. Bonus Tip: Recommend this app to a prospective client before meeting with them – it might put them in the right mindset going into the meeting and you don’t have to worry about them being pitched another company’s policy from the app.

Insurance Journal

Not too many bells and whistles with this app, but as one of the largest and most long-standing news publishers in the insurance industry, Insurance Journal is a great resource. I personally use RSS feeds and Twitter to get information from Insurance Journal and I don’t use this app, but it seems to be pretty simple. It’s basically just news feeds, but I like the way they break down information into regions – since there’s already so much information on IJ it’s helpful to narrow it down in this way.

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How to Get Your Contact Info In Your Client’s Phone Instantly

12/3/2018

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Getting your contact information into a client’s cell phone is a huge marketing opportunity for insurance agents.

Clients with your contact info in their phone:

Refer you more since they always have your contact info handy.
Have a better customer experience since they’ll call you before a small problem becomes a big problem.
Buy more lines of insurance because they’ll call you about another coverage before it slips their mind.
Have smoother claims because they’ll be able to reach you throughout the claim process if there’s a concern. (especially right after it happens)
And they renew more because they feel a closer bond with your agency

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16 Internet Marketing Mistakes Insurance Agents Make On Purpose

9/3/2018

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I love mistakes.

Okay, love is a strong word… but mistakes make me smarter so I choose to embrace them.

Fortunately my wife reminds me to embrace them several times a day.

Insurance agents make two types of internet marketing mistakes:

Internet Marketing Errors of Omission – Failing to do something that can help your agency’s online presence.
Internet Marketing Errors of Commission – Going out of your way to hurt your agency’s online presence.

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How to Be a Better Insurance Agent: 24 New Year’s Resolutions

2/6/2017

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Do you have any resolutions this year?

Planning to lose weight, quit smoking, or drink less?

How about professionally?

It’s too late to make any changes to last year’s results, but now is a great time to make a decision to start a new habit or process to help your insurance agency be more successful next year.

I’m issuing you a challenge right now:

Choose ONE idea from this list (there’s 24!) and decide today to follow through with it next year.

Symbolic or not, there’s no better time to turn the page and start something new.

Here’s 24 ways to be a better insurance agent this year. Choose one.

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How I Get Smarter Four Hours Every Week and You Can Too!

10/3/2016

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The average American spends 50.2 minutes commuting back and forth to work every day. (Source: U.S. Census)

If your commute is typical you’ll waste:

4 hours, 11 minutes next week.
18 hours, 8 minutes next month.
9 full days, 1 hour, 32 minutes next year!

There’s many things to do while driving (I see them all here in Miami).

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How to Find Trustworthy Marketing Companies for Insurance Agents

9/7/2015

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When’s the last time you made a bad purchase for your business?

Don’t lie.

For me it was just last week.

Last Wednesday I found out a service I used on one of my websites (not this site) had been sending my visitors to a different website against their will.

I felt angry. I felt betrayed. I felt dumb.

I also felt poor because the lost traffic over several months cost me a lot of money!

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InsuranceSplash Blog

Networking Tips for Insurance Agents: 34 Smart Ideas

10 Email Signature Ideas for Insurance Agents

19 Reasons to Contact Your New Insurance Clients

31 Video Marketing Strategies and Ideas for Insurance Agents

24+ Essential iPhone Apps for Insurance Agents

Insurance Information Apps for Insurance Agents

How to Get Your Contact Info In Your Client’s Phone Instantly

16 Internet Marketing Mistakes Insurance Agents Make On Purpose

How to Be a Better Insurance Agent: 24 New Year’s Resolutions

How I Get Smarter Four Hours Every Week and You Can Too!

How to Find Trustworthy Marketing Companies for Insurance Agents

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Insurance Information Apps for Insurance Agents