Unfortunately, applying eyeshadow, listening to sports talk and chatting on your cell phone will not help you run a better business, sell more insurance, and build a better life for your family.
For the past several years, I’ve been maximizing my car time and my life by turning this wasted time into highly productive time…. How?
I listen to Podcasts.
Don’t call me a geek just yet, okay?
Podcasts are free, easy to listen to, helpful, and all the teenage kids are talking about them… Okay, I’m not sure about the last part.
What is a Podcast?
A podcast is basically just a radio show on the internet.
Unlike traditional radio shows, which require massive audiences to bring in big advertisers, podcasts aren’t driven by advertising dollars which means they can focus on specific topics that would otherwise be ignored.
Podcasts are mostly put together by excited people who are knowledgeable about very specific topics and want to help others.
You also don’t need to tune in at a particular time. After subscribing to a podcast, every new episode will automatically sync with your phone or computer and will be ready for you to listen to whenever you have time and click “play”.
Shopping for and subscribing to interesting podcasts is easy with iTunes or a free app on your smartphone.
How Will Podcasts Help Me Sell More Insurance?
There are a number of very high quality and 100% free podcasts with valuable ideas, tips, and strategies about sales, entrepreneurship, leadership, online marketing, offline marketing, social media, personal development, and much more.
I’ve listened to podcasts that completely changed the way I’ve approached my own businesses, my sales strategies, the way I perform SEO, how I write content, how I interact with others and much more!
And the best part is that I’m getting wiser and stronger at a time when I can’t really be doing anything productive anyway.
What do you do in the car… listen to classic rock? Haven’t you heard Barracuda enough times already?
So How Do I Get Started?
Download the Apple Podcasts app through this link or by searching “podcast” in the app store. It’s purple.
Just do a search of the Podcasts from right within iTunes.
There is no official Android Podcast app but there are many to choose from. I don’t have any personal experience with any of them so I can’t make a recommendation, but here is a link to a search in the Android store for a free podcast player app. Should get you started.
Download the Blackberry Podcast app here.
What are Some Good Podcasts to Start With?
There’s probably hundreds of awesome podcasts out there that I’ve never even heard of, but here’s a few of my top recommendations for insurance agents:
He is often joined by authors of business marketing books and the content is oriented toward practical advice that small business owners on a budget can implement.
These episodes are usually between 5-10 minutes so they’re also good for any time you’ve got a few minutes to kill and don’t want to get too deep into anything.
I’ve had some bosses in the past that could have really used the kind of advice they talk about on this podcast. I hope your staff doesn’t feel the same way.
The host, Derek Halpern, speaks with some of the smartest social psychologists in academia and relates their discoveries to sales and marketing. It’s a cool show.
Is there a Podcast Just for Insurance Agents?
Great question… There is now.
If you want to hear my plans for the show, check out the first episode of Insurance Marketing with John Carroll.
Still Not Convinced About Podcasts?
I can honestly say that getting engaged with podcasts was one of the smartest business and personal decisions I ever made. I know it can be for you too.
It’s 100% free and the only thing you have to lose is:
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